Press release
Narrowband IoT (NB IoT) Market Poised for Strong Growth, Expected to Reach ~USD 6.5 Billion by 2034
Narrowband IoT
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NB IoT - a Low Power Wide Area Network (LPWAN) technology standardized by 3GPP for cellular networks - enables highly efficient, low data rate connectivity for a vast array of IoT devices, particularly in smart metering, asset tracking, environmental monitoring, and infrastructure applications.
Key Market Growth Drivers
• Smart City & Infrastructure Initiatives - Governments and municipalities worldwide are investing in smart city solutions such as street lighting, waste management, and environmental monitoring, which rely on low power, wide area connectivity.
• Energy & Utilities Adoption - Utility operators increasingly deploy NB IoT for smart metering and grid monitoring to improve efficiency, sustainability, and automated billing processes.
• Expanding Industrial IoT - Industrial automation, logistics, and manufacturing sectors leverage NB IoT to enhance real time monitoring, predictive maintenance, and operational analytics.
• Low Power & Broad Coverage Benefits - NB IoT's extended battery life and wide coverage make it ideal for remote and large scale sensor networks across agriculture, transportation, healthcare, and retail.
Market Segmentation Highlights
By Application:
• Smart Metering - leading segment with strong adoption in energy and utilities.
• Smart Cities - includes environmental and infrastructure monitoring.
• Asset Tracking & Logistics - growing use in supply chain visibility.
• Healthcare, Agriculture & Industrial Automation - expanding IoT use cases.
By Technology:
• Cellular NB IoT (dominant)
• Non Cellular IoT Solutions
By Component:
• Hardware (connectivity devices, sensors)
• Software & Services (platforms, data analytics)
By End User Industry:
• Utilities
• Transportation & Logistics
• Manufacturing
• Healthcare
• Retail & Agriculture
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Regional Outlook
• Asia Pacific: The largest regional share, driven by rapid IoT adoption and smart city deployments in China, India, and Southeast Asia.
• North America: Strong growth supported by advanced telecom infrastructure and utility modernization.
• Europe: Significant expansion with continued investment in digital infrastructure and regulatory support for IoT connectivity.
• Latin America & MEA: Emerging opportunities as telecom networks and IoT ecosystems develop.
Competitive Landscape
The Narrowband IoT market is competitive with telecom operators, network equipment providers, and IoT solution vendors enhancing portfolios to capture emerging opportunities. Key players in the global NB IoT ecosystem include:
• Huawei Technologies Co., Ltd.
• Ericsson
• Nokia
• Vodafone Group Plc
• Qualcomm Technologies, Inc.
• AT&T Inc.
• Deutsche Telekom AG
• Orange S.A.
• Verizon Communications Inc.
• Sierra Wireless, Inc.
...and others driving network deployments, module innovations, and service platforms.
Challenges & Opportunities
Challenges:
• Security & Integration Concerns: Ensuring robust security and seamless integration with legacy systems remain challenges for broader deployment.
Opportunities:
• Emerging Use Cases & Analytics: Integration with AI and real time analytics opens new value streams in sectors such as healthcare monitoring, precision agriculture, and smart logistics.
• Government & Enterprise Investment: Continued policy support and infrastructure investment globally are expected to accelerate NB IoT adoption.
This report is also available in the following languages : Japanese (ナローバンドIoT(NB-IoT)市場), Korean (협대역 IoT(NB-IoT) 시장), Chinese (窄带物联网 (NB-IoT) 市场), French (Marché de l'Internet des objets à bande étroite (NB-IoT)), German (Markt für Schmalband-IoT (NB-IoT)), and Italian (Mercato IoT a banda stretta (NB-IoT)), etc.
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