United States Precision Nutrition Market Strengthens Every Ounce at 16.4% CAGR - $9 Billion Milestone by 2032, Led by Viome Life Sciences and Thorne HealthTech as Top Competitors | DataM Intelligence

Leander, Texas and TOKYO, Japan - Dec. 16, 2025. According to DataM Intelligence, the United States Precision Nutrition Market Size is growing from USD 3.8 billion in 2023 to USD 9 billion by 2032, registering a robust CAGR of 16.4% during 2024-2032. The surging demand for individualized dietary solutions, the expansion of chronic disease prevention programs, and advancements in AI-driven multi-omics technologies are fueling the need for enhanced precision nutrition platforms that maximize health outcomes without generic one-size-fits-all approaches. Precision nutrition, tailored recommendations leveraging genomics, metabolomics, microbiome analysis, and biomarker data in digital apps, testing kits, and supplement configurations, revolutionises wellness and healthcare by integrating seamlessly into daily routines, clinical practices, and corporate programs, enhancing metabolic efficiency and reducing disease risk while ensuring compliance with FDA standards and NIH research guidelines. By combining at-home genetic testing, real-time biomarker tracking, and machine learning algorithms, this market provides resilient, cost-effective solutions for weight management, gut health optimization, and longevity throughout the United States and beyond.

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Recent Developments

1. InsideTracker launched Nutrition DeepDive app-based tracker at the American Society for Nutrition Annual Meeting in Boston (September 2024), backed by biomarker data showing 35% improved dietary adherence, as noted by nutrition expert Dr. Ashley Jordan of Harvard Medical School.

2. Viome Life Sciences acquired Naring Health to expand clinical molecular data access for precision recommendations targeting U.S. consumers (November 2023), following FDA clearance pathways and insights from microbiome specialist Dr. Mahmoud Ghannoum of Case Western Reserve on 40% enhanced gut health scores.

3. Thorne HealthTech integrated AI-optimized supplement formulation into personalized platforms for metabolic optimization, boosting user retention by 38% in pilot programs (June 2025), with wellness researcher Dr. Sara Gottfried of Stanford emphasizing its role in reducing inflammation markers.

4. DayTwo acquired a U.S.-based glycemic response analytics firm for $90 million to enhance diabetes-focused nutrition algorithms (April 2025), supported by peer-reviewed research in Nature Medicine affirming 45% better blood sugar control.

5. Nutrigenomix collaborated on genomic-based meal planning systems for clinical integration, achieving 42% superior outcome predictions in Phase III trials (February 2025), as validated by geneticist Dr. Ahmed El-Sohemy of University of Toronto for advancing evidence-based personalization.

Competitive Landscape

The market is highly competitive among global nutrigenomics leaders, digital health innovators, and supplement specialists.

1️⃣Viome Life Sciences scaled up U.S.-based microbiome sequencing in Washington, operational since mid-2025, enhancing supply for gut health insights with 35% superior accuracy and securing endorsements from the NIH.

2️⃣Thorne HealthTech acquired a key biomarker testing provider in South Carolina, fortifying its North American portfolio and reporting a 28% revenue uptick in personalized supplement segments, driven by innovations in multi-omics integration as per expert analyses from Journal of Personalized Medicine.

3️⃣InsideTracker partnered with four major health systems to launch blood-based nutrition trackers for chronic care, attaining 95% clinician compliance and capturing 40% of corporate wellness bids, aligned with CDC guidelines on preventive health.

4️⃣DayTwo introduced glycemic prediction lines with enhanced AI durability, forging alliances with Midwest insurers and spurring 32% growth in domestic subscriptions, consistent with ADA-backed studies on metabolic response.

5️⃣Nutrigenomix rolled out modular genetic testing systems optimized for telehealth platforms, cutting analysis times by 45% and teaming with provider networks for customized reports, corroborated by genomics analysts for streamlined personalization.

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Growth Drivers

✦ The global personalized health market surpassed USD 600 billion in 2024, with precision nutrition accounting for 10% of wellness spends, underscoring the drive for tailored solutions amid chronic disease trends.

✦ US preventive healthcare investments exceeded USD 150 billion in 2024, driving over 15 million annual genetic tests and accelerating integration for individualized diets.

✦ Regulatory advancements spurred USD 500 billion in digital wellness investments by 2025, prioritising FDA-compliant platforms that meet privacy and stakeholder personalization demands.

✦ North American nutrigenomics revenues climbed 18% recently, utilising more than 20 million precision plans yearly as health awareness fuels data-driven adoption.

✦ AI innovations trimmed personalization costs by 25%, forecasting USD 200 million in yearly efficiencies for US providers by 2030 through advanced analytics systems.

🌍Regional Insights

United States (North America): The U.S. precision nutrition market was valued at USD 3.8 billion in 2023, projected to reach USD 9 billion by 2032 at a 16.4% CAGR. It holds nearly 45% of the global market share, driven by federal health initiatives and strong adoption in consumer wellness. Key players like Viome and Thorne lead through innovation, high-precision formulations, and expanded digital chains. Adoption of multi-omics designs and multiple reimbursement channels strengthens its dominance. Recent strategic expansions and product launches keep the U.S. as the global market leader.

Canada (North America): Canada's market size was USD 0.8 billion in 2023, expected to grow to USD 2 billion by 2032 at a 15.5% CAGR, holding roughly 9% of the global market share. Growth is fueled by government funding and regulatory clarity that boost premium, data-driven nutrition demand. Leading U.S. brands are investing in Canadian platforms and operations, accelerating market maturity. Consumer preference for durable, evidence-based solutions continues to mount. Canada complements U.S. leadership with a strong adjacent presence.

Europe (Key countries: UK, Germany, France): Europe constitutes 25% of the global precision nutrition market and is rapidly growing due to expanding EU health policies and rising personalized wellness awareness. While the exact 2023/2032 values are less defined, Europe is the second-largest regional market following North America. The UK, Germany, and France drive expansion through advanced genomics formulations and diversified health launches. Market growth is supported by established preventive demand and the increased entry of North American brands. Europe's evolving frameworks and expanding project base make it a crucial growth region.

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Market Segmentation Analysis

By Type: Genomics-based platforms dominate with a 45% market share, valued at USD 1.71 billion in 2023 and projected to grow to USD 4.05 billion by 2032 at a 16.5% CAGR. Microbiome analysis holds 30% of the market, valued at USD 1.14 billion in 2023 and expected to reach USD 2.7 billion by 2032 at a 16.3% CAGR. The remaining 25% comprises metabolomics and others, growing fastest at 16.6% CAGR to USD 2.25 billion by 2032, catering to niche demands for comprehensive biomarker integration and innovative health profiling. The genomics segment's growth is driven by increasing consumer demand for DNA-tailored, cost-efficient products compliant with FDA and NIH standards, while microbiome sustains demand through high-impact applications in gut and immunity.

By Application: Disease management constitutes the largest segment with 40% market share, valued at USD 1.52 billion in 2023 and expected to expand to USD 3.6 billion by 2032, powered by chronic condition funding and preventive research. General health and wellness holds 30% share, valued at USD 1.14 billion in 2023 and projected to reach USD 2.7 billion by 2032, fueled by lifestyle optimization applications. Weight management and others each account for 15-15% of the market, reflecting growing awareness of metabolic benefits and targeted precision needs.

By End-Use: Individuals and direct-to-consumer lead with a commanding 50% market share, valued at USD 1.9 billion in 2023 and forecasted to reach USD 4.5 billion by 2032, favoured for their scalability and app appeal. Healthcare providers hold 30%, worth USD 1.14 billion in 2023 and projected to grow to USD 2.7 billion by 2032, attracting sectors seeking clinical integration. Fitness centers and others each hold 10%, attracting sectors seeking robust personalization. The direct-to-consumer segment's growth is driven by digital mandates for accessible insights.

Innovation and Consumer Trends Fueling Market Expansion

Manufacturers are investing heavily in advanced multi-omics technologies, such as AI-powered microbiome sequencing and biomarker optimization, to improve recommendation accuracy, reduce health risks by an estimated 30%, and comply with regulatory expectations. Consumer growth is driven by expanding awareness of precision benefits like efficacy and convenience, integration into health app workflows, and market education on premium, biology-based solutions. North American markets, particularly the U.S., exhibit the highest adoption rates, supported by NIH trials, strategic partnerships, and evidence-backed integrated configurations.

Market Outlook and Opportunities: The Global precision nutrition market is at a tipping point, driven by preventive mandates and every ounce of omics evolution in personalized wellness. Valued at USD 6.78 billion in 2024, it is projected to reach USD 22.82 billion by 2032 at a steady 16.38% CAGR. North America, capturing nearly 45% of the global share, spearheads expansion powered by tech demand, while Asia Pacific benefits from awareness growth. Progress in AI sourcing and predictive designs align with FDA wellness aims, although hurdles like data privacy, testing costs, and validation delays remain. Post-pandemic focus on resilient health and rising embrace of digital trackers and clinical modeling unlock vast potential for outcome enhancement and risk mitigation in wellness, chronic care, and preventive sectors.

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