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Protein Market Set for Strong Growth to USD 42.35 Billion by 2032, Led by North America's 40% Global Market Share | DataM Intelligence
Protein Market
Market growth is driven by increasing consumer focus on health, fitness, and muscle nutrition, rising demand for protein-enriched foods and beverages, and growing adoption of plant-based and alternative protein sources. Additionally, expanding sports nutrition trends, innovation in protein formulations, and increasing awareness of balanced diets are further supporting market expansion.
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United States: Key Industry Developments
✅ November 2025: Nestlé launched a new line of high-protein, plant-based snack bars under its Vital Pursuit brand, featuring pea and rice protein blends for enhanced muscle recovery and sustainability, targeting fitness enthusiasts amid rising demand for convenient nutrition.
✅ October 2025: PepsiCo introduced Gatorade's first protein-infused recovery shakes with 30g whey protein isolate, optimized for post-workout hydration and muscle repair, expanding its sports nutrition portfolio in response to athlete preferences.
✅ September 2025: Cargill expanded its U.S. production of textured vegetable proteins with a new pea protein isolate facility, enabling cleaner-label meat alternatives for foodservice amid growing plant-based protein adoption.
Asia Pacific / Japan: Key Industry Developments
✅ November 2025: Meiji Co. debuted a premium collagen-peptide protein drink series in Japan, enriched with marine collagen for skin health and joint support, capitalizing on the aging population's wellness trends.
✅ October 2025: Fonterra enhanced its dairy protein exports to Asia Pacific with a new line of grass-fed whey protein concentrates, focusing on high bioavailability for infant formula and sports nutrition markets.
✅ September 2025: Japanese firm Snow Brand Milk Products rolled out soy-whey hybrid protein powders tailored for elderly nutrition, incorporating prebiotics for gut health, aligning with national health initiatives.
Key Merges and Acquisitions(2025):
✅ Ingredion Incorporated - partnered strategically with Lantmännen in November 2024 to advance plant-based proteins, with Lantmännen investing over USD 108 million in a new Swedish yellow pea protein facility, enhancing Europe's alternative protein market access.
✅ Capol - acquired Blue Pacific Flavors in September 2025 for an undisclosed amount, bolstering its value-added food ingredient portfolio with natural and organic-compliant fruit and sweet flavors for beverages.
✅ Apheon - acquired Cain Food Industries in September 2025 for an undisclosed sum, merging it with portfolio company Millbio to create a global leader in natural, clean-label bakery ingredients from raw materials to distribution.
Market Segmentation Analysis:
-By Type: Plant-based vs Animal-based
Plant-based proteins lead with 55% market share in 2025, fueled by vegan trends, sustainability demands, and affordability in emerging markets.
Animal-based hold 45%, driven by whey and casein popularity for muscle-building efficacy among athletes.
-By Form: Powder vs Liquid vs Bar
Powder dominates at 62% share, preferred for versatility in shakes and baking due to long shelf life and high concentration.
Liquid captures 20%, ideal for ready-to-drink convenience; bars take 12% for on-the-go snacking; others 6%.
-By Distribution Channel: Supermarkets vs Online vs Specialty Stores
Supermarkets/hypermarkets command 48% share, leveraging wide reach and impulse buys.
Online retail grows to 28% with e-commerce boom; specialty stores/pharmacies at 24%.
-By Application: Food & Beverages vs Supplements vs Animal Feed
Food & beverages top with 40% share, integrating proteins into everyday products like fortified drinks.
Nutritional supplements hold 30% for targeted health; animal feed 20%; others like pharma/cosmetics 10%.
-By End-User: Athletes vs Lifestyle Users vs Geriatric
Athletes & fitness enthusiasts lead with 35% share, seeking performance enhancers like isolates.
Lifestyle users take 25%; geriatric/medical patients 20%; infants/children 15%; industrial 5%.
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Growth Drivers:
-Rising health consciousness and demand for protein-rich foods to support muscle building, weight management, and overall wellness.
-Surge in plant-based proteins driven by vegan/flexitarian diets, sustainability concerns, and improvements in taste and texture through food technology.
-Growth in fitness and sports nutrition, fueled by active lifestyles, gym culture, and convenient high-protein supplements like powders and ready-to-eat products.
-Innovation in alternative proteins such as microbial, algae, and cultured options, propelled by biotechnology advancements and eco-friendly production methods.
-Expansion of convenient and functional foods, including ready-to-cook items and medical nutrition for aging populations, amid urbanization and rising disposable incomes.
Regional Insights:
-North America holds the largest share of the global protein market, accounting for approximately 40% in recent years, driven by high consumer demand for protein supplements, advanced food processing infrastructure, and strong fitness culture in the U.S. and Canada.
-Europe follows with around 25% market share, fueled by growing interest in plant-based and functional proteins amid sustainability trends and regulatory support for health-focused products in countries like Germany, the U.K., and France.
-Asia Pacific captures about 20% of the market, with rapid expansion projected at a CAGR over 6% through 2030, supported by rising health awareness, urbanization, and demand for whey, milk, and plant proteins in populous nations like China, India, and Japan.
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Key Players:
Archer Daniels Midland Company | Wilmar International Limited | Sonic Biochem Extractions Pvt. Ltd. | Bunge Limited | Kerry Group PLC | Glanbia plc | International Flavors & Fragrances Inc. | FrieslandCampina Ingredients | Fonterra Co-Operative Group Limited | Ingredion Incorporated
Key Highlights (Top 5 Key Players) for Protein Market:
-Archer Daniels Midland Company reported USD 386 million in Nutrition segment operating profit for full-year 2024, driven by human nutrition growth in flavors and health & wellness despite plant challenges.
-Wilmar International Limited generated strong agribusiness revenues exceeding USD 50 billion overall in recent fiscal years, with protein-related oilseeds and ingredients contributing significantly to its diversified portfolio.
-Bunge Limited achieved approximately USD 4.5 billion in agribusiness and refined products revenues tied to protein feedstocks like soy in 2024, bolstered by global mergers and supply chain expansions.
-Kerry Group PLC recorded USD 9.6 billion in total group revenue for 2024, with taste & nutrition division (including proteins) delivering over USD 7 billion and key growth in plant-based solutions.
-Glanbia plc reported USD 4.8 billion in total revenues for fiscal 2024, with nutritionals segment (protein-focused) generating USD 2.9 billion, fueled by sports nutrition and dairy protein demand.
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