United States Horticultural Greenhouse Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Global Horticultural Greenhouse Market is estimated to reach a CAGR of 17.2% during the forecast period (2024-2031).

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Key Development:

United States: Recent Industry Developments

✅ In November 2025, BrightFarms announced the opening of a new automated horticultural greenhouse in Ohio, featuring AI-controlled climate systems and hydroponic vertical farming to boost year-round leafy greens production.

✅ In October 2025, Gotham Greens secured $100 million in funding to expand its greenhouse network across New Jersey and Maryland, including investments in LED lighting and water-efficient hydroponic systems for fresh produce supply.

✅ In September 2025, Plenty Inc. launched a state-of-the-art urban vertical greenhouse in California, integrating robotics and AI for planting, harvesting, and crop monitoring to improve yield efficiency.

✅ In August 2025, AppHarvest completed the acquisition of a regional greenhouse operator in Kentucky, expanding its controlled-environment agriculture footprint and boosting production of tomatoes and leafy greens for nationwide distribution.

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Japan: Recent Industry Developments

✅ In March 2025, Mirai Co. opened a new horticultural greenhouse in Chiba Prefecture, using smart sensors and AI to optimize temperature, humidity, and nutrient delivery for tomatoes and cucumbers.

✅ In February 2025, Spread Co. expanded its fully automated lettuce greenhouse in Kyoto, adding robotic planting and harvesting systems to increase production while reducing labor costs.

✅ In January 2025, Fujitsu collaborated with local farmers in Hokkaido to implement AI-powered greenhouses for year-round vegetable production, leveraging IoT devices and predictive analytics for crop management.

✅ In January 2025, Panasonic launched a pilot horticultural greenhouse project in Osaka Prefecture, integrating energy-efficient LED lighting, climate control, and IoT monitoring to enhance crop yields and sustainability.

Key Players:

=> RICHEL Group, Netafim, Berger, and Van Der Hoeven are dominating the global horticultural greenhouse market.

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Key Segments:

By Covering Material

Plastic Greenhouses lead with 65% share, driven by cost-effectiveness, lightweight construction, and flexibility in covering large areas for both commercial and research applications. Glass Greenhouses account for 35%, supported by superior light transmission, durability, and suitability for high-value crops and precision horticulture operations.

By Produce Type

Fruits & Vegetables dominate with 60% share, fueled by the growing demand for off-season and high-quality produce, and adoption of controlled environment agriculture. Flowers account for 40%, supported by ornamental horticulture, export markets, and floriculture research programs.

By Application

Commercial applications lead with 70% share, driven by large-scale greenhouse operations, investment in high-yield crops, and growing horticulture business opportunities. Research & Development accounts for 30%, supported by academic studies, agricultural innovation programs, and biotechnology trials focused on crop improvement and sustainable practices.

By Region

North America - 30% Share
North America leads with 30%, driven by advanced greenhouse infrastructure, high investment in controlled environment agriculture, and strong demand for year-round fruits, vegetables, and flowers in the U.S. and Canada.

Europe - 28% Share
Europe holds 28%, supported by high horticulture technology adoption, floriculture exports, and greenhouse farming in the Netherlands, Spain, Italy, and Germany.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by rapid adoption of greenhouse farming in China, India, Japan, and Southeast Asia, supported by rising population and urban food demand.

Latin America - 10% Share
Latin America holds 10%, driven by expanding commercial horticulture and floriculture operations in Brazil, Mexico, and surrounding regions.

Middle East & Africa - 7% Share
The Middle East & Africa represent 7%, supported by greenhouse adoption in arid regions, water-efficient technologies, and emerging agricultural investments in GCC countries, South Africa, and North Africa.

FAQ

Q: What is the growth rate of the Horticultural Greenhouse Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 17.2% during the forecast period from 2024 to 2031.

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