Press release
KeyCrew Media Selects Armadillo as Verified Expert for Home Warranty Innovation and PropTech Solutions
Baltimore, Maryland, United States, 16th Dec 2025 - KeyCrew Media, a real estate analytics and media network, has selected Armadillo, a technology-driven home warranty provider, as a KeyCrew Verified Expert. Armadillo will contribute expert analysis on home warranty innovation, PropTech solutions, and the evolving relationship between home services and real estate transactions.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished companies and professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Armadillo is reimagining home warranty through a consumer-first approach that challenges decades of industry norms. Founded by Matan Slagter and Lansdon Robbins, the company addresses fundamental trust issues in the home warranty sector by combining modern technology, transparent coverage, and flexible service options. Unlike traditional home warranty providers, Armadillo offers homeowners the unprecedented choice to either use Armadillos vetted network of technicians or their own trusted contractors - a dual-option model that no other major warranty provider currently offers.
The companys proprietary tracking system, modeled after consumer-friendly platforms like Dominos Pizza tracker and FedEx tracking, provides homeowners with real-time updates throughout the service process. This transparency-focused approach directly addresses the communication gaps that have historically plagued the home warranty industry, where the same coverage can result in vastly different customer experiences based solely on how well homeowners are kept informed during wait times and repair processes.
Were honored to be recognized as a KeyCrew Verified Expert, said Matan Slagter, Founder of Armadillo. The home warranty industry has a structural trust problem thats been decades in the making, and technology gives us the tools to finally solve it. Were not just offering coverage - were rebuilding the entire customer experience from the ground up. With only 4-5% of American homeowners currently having home warranty coverage despite it being such a valuable protection, theres enormous opportunity to expand this market by simply delivering what homeowners have been asking for all along: transparency, flexibility, and reliability.
Armadillos areas of expertise include:
o Customer Experience in Trust-Sensitive Industries - Rebuilding brand reputation through operational excellence and transparent communication
o Actuarial Pricing & Risk Management - Applying disciplined, data-driven approaches to warranty pricing and sustainable business growth
o Real Estate Transaction Dynamics - Understanding how home warranties interact with buyers and sellers markets across different mortgage rate environments
o PropTech & Home Services Technology - Leveraging AI and automation to enhance customer experience and operational efficiency
o Home Warranty Innovation - Pioneering consumer-friendly warranty models that prioritize transparency and customer choice
Armadillo operates across multiple sales channels, with approximately half of its business coming through real estate transactions and the remainder through direct-to-consumer channels. This diversification protects the company from over-reliance on fluctuating real estate market conditions while positioning it to benefit from the current shift toward a buyers market, where home warranties typically see increased attachment rates.
About Armadillo
Armadillo is a technology-driven home warranty company committed to rebuilding trust in the home services industry. Through transparent tracking systems, flexible service options, and actuarially sound pricing, Armadillo delivers comprehensive coverage for HVAC systems, appliances, plumbing, and electrical systems while maintaining the customer-centric approach of a modern technology company. Founded by Matan Slagter and Lansdon Robbins, Armadillo is building scalable systems and processes designed to create a sustainable, long-term business that serves homeowners across the United States. Website: www.armadillo.one
About KeyCrew Media
KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrews growing portfolio of niche media properties - including KeyCrew Journal, NextAsset News, and other specialized publications - as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
Contact Details
Organization: KeyCrew Media
Contact Person: Heather Hook
Website: https://www.keycrew.co
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/39087]
City: Baltimore
State: Maryland
Country: United States
Release Id: 16122539087
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