Asset-Owned Speedora Launches to Transform Big & Bulky White Glove Delivery, Cutting Out Brokers and Guaranteeing Sub-0.3% Damage Rates

PHOENIX, AZ - December 16, 2025 - Speedora, a new asset-owned big and bulky white glove delivery company (https://shipspeedora.com/services), today announced its official launch, promising a critical transformation in the high-value logistics sector. Operating across Southern California and Phoenix, Arizona, Speedora is directly addressing the industry's major pain points-high damage claims, opaque tracking, and the reliance on third-party brokers-by taking an efficiency-first, asset-owned final mile approach.

Solving the Mid-Market Logistics Crisis

The company's launch is driven by a mission to provide high-performing, reliable logistics solutions to retailers of all sizes, particularly those with mid-volume shipping needs often underserved by large carriers or left reliant on brokerages.

By operating its own fleet and employing a dedicated, trained team, Speedora bypasses the traditional broker model to deliver maximum efficiency and total control over the delivery experience. This operational structure allows Speedora to guarantee industry-leading performance metrics:

- Damage Claim Rate: Under 0.3%
- Visibility: Real-time tracking via industry-leading platform Project44
- Accessibility: Asset-owned, high-quality service available to smaller, growing retailers.

"We are tired of seeing high-value furniture and equipment damaged in transit due to a lack of ownership and transparency in the system," said Founder and CEO Bob Smith. "We created Speedora to be a true growth partner for retailers. We eliminate the broker middleman to form a direct relationship with our retailer partners, which translates directly into cost savings, greater accountability, and a delivery experience that keeps the customer happy."

Speedora's focus is delivering big and bulky items with the reliability, accountability, and precision customers deserve, raising the bar in a last-mile sector often marked by unpredictability.

Leadership and Future Vision

Speedora is led by Founder and CEO Bob Smith, a veteran of the logistics industry who previously created and scaled the successful brokerage firm "Nations Forward." This deep experience informed the decision to pivot to the asset-owned model, recognizing that direct control is the only way to ensure premium white glove service.

Speedora currently services Southern California and Phoenix, Arizona. The company's immediate expansion focus is Northern California, aiming to create a seamless delivery network across the entire West Coast region. You can learn more about Speedora at https://shipspeedora.com/

Company: Speedora Inc.
Address: 2625 E Greenway Parkway Phoenix, AZ 85032
Phone: (602) 345-9475
Email: press@shipspeedora.com
Website: https://shipspeedora.com/
Press Contact Name: John Mohr, Co-Founder & Chief Growth Officer

Speedora is an asset-owned big and bulky white glove delivery company specializing in the precise, protected, and professional transport of high-value items, including luxury furniture and delicate equipment. By owning its fleet and cutting out broker intermediaries, Speedora provides unparalleled transparency, best-in-class damage claim rates, and reliable, high-performing logistics solutions tailored for growing retailers. The company is headquartered in Phoenix, AZ.

This release was published on openPR.