Press release
Japan Probiotic Food Supplement Market 2025: 10.42% CAGR Growth from US$465.32M to US$686.86M by 2027, Featuring Yakult High-CFU Capsules, Morinaga Stress-Targeted Strains, and Microencapsulation Innovations
The Japan probiotic food supplement market recorded a value of US$ 465.32 million in 2023 and is expected to reach a value of US$ 686.86 million in 2027, growing at a CAGR of 10.42% during the forecast period (2024-2027).According to DataM Intelligence has published a new research report on "Japan Probiotic Food Supplement Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.
Probiotic food supplements are dietary products containing live beneficial microorganisms that help maintain gut microbiota balance and support digestive health, immunity, metabolic function, and overall wellbeing. In Japan, probiotics are deeply rooted in preventive healthcare culture and are widely consumed across age groups as part of daily nutrition.
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➣ Recent Developments:
✅ In July 2025, Yakult Honsha expanded its probiotic supplement portfolio, introducing high-CFU capsule formats designed to support gut-immune health beyond traditional fermented beverages.
✅ In June 2025, Morinaga Milk Industry launched new clinically validated probiotic strains targeting stress-related gut disorders and sleep quality improvement.
✅ In May 2025, Meiji Holdings enhanced its functional probiotic powder supplements, focusing on elderly nutrition and digestive comfort amid Japan's aging population.
Product & Innovation Developments
✅ In July 2025, Japanese manufacturers adopted advanced microencapsulation technologies to improve probiotic survival through digestion and extend shelf life.
✅ In June 2025, single-strain and multi-strain probiotics targeting specific health claims-such as immunity, skin health, and metabolic balance-gained popularity.
✅ In May 2025, convenient formats including granules, sticks, and gumm!es saw increased uptake among younger consumers and working professionals.
Regulatory & Market Trends
✅ Strong alignment with Foods with Functional Claims (FFC) and FOSHU frameworks
✅ High consumer trust in clinically supported, strain-specific probiotics
✅ Rising demand for elderly-focused and preventive healthcare supplements
✅ Expansion of pharmacies, convenience stores, and online channels
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➣ Top Industry Players:
Yotsuba Japan, MORINAGA MILK INDUSTRY CO., LTD., Nihon kefir Co., Ltd., Yakult Honsha Co., Ltd., DHC Corporation, WAKAMOTO PHARMACEUTICAL CO., LTD., and Suntory Holdings Limited.
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➣ Market Segments:
By Ingredient
Lactobacillus
Streptococcus
Bifidobacterium
Others
By Dosage
Tablet
Capsules
Liquid
Powder
Others
By Application
Gastrointestinal Health
Vaginal Health
Urinary Tract Health
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Brain/Mental Health
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Sports
Women's Health
Men's Health & Men's Fertility
Weight Management
Pediatric Health
Others
By Age
Infant
Children
Adults
Seniors
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
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✅ Competitive Landscape
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✅ Live Market & Pricing Trends
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Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
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About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
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