Personalized Nutrition Market is expected to reach USD 48.9 billion by 2031 | Major Companies - NutraGene, BASF SE, Nutrigenomix Inc.

Market Size and Growth:

The Global Personalized Nutrition Market size reached USD 17.4 billion in 2022 and is expected to reach USD 48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031.

The Personalized Nutrition Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Personalized Nutrition Market refers to products and services that tailor dietary recommendations, supplements, and functional foods to individual characteristics such as genetics, microbiome, lifestyle, health goals, and preferences. It combines digital platforms, diagnostics, data analytics, and nutrition science to deliver customized nutrition solutions aimed at improving wellness, disease prevention, and overall health outcomes across preventive and therapeutic nutrition applications globally.

Recent Key Developments of United States:

✅ vIn October 2025, 23andMe partnered with Nestlé Health Science to launch Blueprint+, a direct-to-consumer platform integrating genetic insights and continuous glucose monitoring for AI-powered meal plans. This development targets the active measurement segment in personalized nutrition.​

✅ A major clinical trial published in September 2025 in Nature Medicine showed personalized nutrition plans using gut microbiome sequencing and metabolic tracking outperformed standard advice by over 300% for weight management and glycemic control.​

✅ In November 2025, Nourish, a health tech startup, reached a $1 billion valuation after a Series B funding round led by JP Morgan Growth Equity, focusing on virtual, insurance-reimbursed nutritional care.​

Recent Key Developments of Europe:

✅ In September 2025, the European Food Safety Authority approved a new regulatory pathway for personalized nutrition claims using multi-omics data like genomics, metabolomics, and microbiome analysis.​

✅ In June 2025 (within the extended recent period), Oriflame expanded its Personalized Wellness Pack to the Czech Republic and Romania following a pilot in Spain, enhancing digital wellness solutions.​

✅ The EU-funded DRG4FOOD project advanced in September 2025, developing AI-driven personalized dietary recommendations with strong data privacy standards.​

List of the Key Players in the Personalized Nutrition Market:

NutraGene
Nestlé Health Science
Nutrigenomix Inc.
Nutrafol Inc.
DNAfit Ltd.
Symrise
GenoPalate Inc.
23andMe Inc.
Viome Inc.
BASF SE

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This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Segments Covered in the Personalized Nutrition Market:

By Type: Active Measurement, Standard Measurement.

By Dosage Form: Tablets, Capsules, Powders, Liquids.

By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, E-Commerce, Others.

By Application: Standard Supplements, Disease Based Supplements.

By End-User: Over the Counter (OTC), Wellness and Fitness Centers, Hospitals and Clinics, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Personalized Nutrition market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Personalized Nutrition Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Personalized Nutrition market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Personalized Nutrition Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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