Rising Consumer Demand for Natural and Healthy Bread and Baked Food Products Enables Market to Reach US$310 bn by 2016

The global bread and baked food market has become an integral part of most common consumers, especially for snacks and breakfast in many countries. The market comprises of biscuits, bread, cakes, cookies, scones, pastries, and others. The market for bread is further segmented into white bread and brown bread. Bread and baked food products, which were once considered as a sick man’s diet, have now become essential food items among a vast population across the globe. These food products are growing popular in regions where rice has been the staple food for years.

Bread and Baked Food Market – A Complete Insight

The bread and baked food market has shown an impressive recovery in recent years. The market has witnessed strong growth due to various factors such as convenience, affordability, and health benefits of bread and baked food. Discussed below are some of the main trends expected to push the market to US$310 bn before 2016.

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Key Growth Factors

Some of the major growth factors regarding the high consumer preference for bakery products are the availability of food items at reasonable costs, rising urbanization resulting in an increased demand for ready-to-eat convenient products, and availability of a variety of food products with different textures and tastes.

The constantly changing consumer preference in terms of food consumption has encouraged leading players in this market to invest substantially in product innovation. The ever-changing taste palettes of the consumers and the demand for healthy food products from them have prompted leading vendors to introduce innovative products and new baked food ingredients on the market.

Shift towards Fresh and Healthy Baked Products Helping Market

Worldwide, consumers are continuously looking out for improved, healthier, and quicker ways to buy bread and baked food products at their convenience and price. As busy work schedules are leaving little time for people to prepare proper meals, bread and baked snack products such as wraps, burgers, sandwiches, and rolls have become an easy alternatives to regular meals. However, these food products have always been targeted as the root of many health problems and thus, consumers’ preferences are changing rapidly towards natural and healthier food.

In most regions of the world, there has been a noticeable shift from consuming unhealthy food products to natural and healthy baked products. This trend is expected to gain strength in the coming years. Nowadays, the freshness of bread and baked food types is the main factor for consumers while buying bread and baked products. The rising focus on fresh and nutritious food products has spurred bakeries to provide high-quality bakery ingredients and healthy baked products at attractive prices.

Improved Bread and Baked Products on the Market are a Source of Natural Nutrition

Natural baked food products have essential fibers and vitamins necessary for health of the consumer. The growing health and diet concerns among people are pushing the consumption of brown bread. Considering the bread market, the white bread market takes up a larger market share in the bread and baked food market in comparison to brown bread.

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