United States Gaming Steering Wheel Market Projected to Reach US$ 1.52 Billion by 2031,Driven by Esports Expansion, VR-Integrated Racing Sims, and Next-Gen Haptic Wheel Technologies

Leander, Texas and TOKYO, Japan - Dec.11.2025 - "The Gaming Steering Wheel Market is projected to grow at a CAGR of 8.0% during the forecast period 2024-2031."

The Gaming Steering Wheel Market is driven by surging popularity of sim racing, cloud gaming, and immersive experiences in esports, alongside advancements in haptic feedback and wireless connectivity. Market growth is supported by rising adoption among enthusiasts, collaborations with automakers, and expanding compatibility with consoles, PCs, and VR platforms for realistic driving simulations.

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☛ Recent Industry Developments:
United States:
✅ December 2025:
Logitech G unveiled its next-gen G-PRO Series steering wheel with TRUEFORCE 2.0 haptic technology, targeting U.S. esports leagues. The launch includes a US$ 50 million investment in California R&D centers, enhancing VR integration for competitive sim racing.

✅ November 2025:
Fanatec partnered with a major U.S. racing game developer to release a modular direct-drive wheel for Xbox and PC, featuring customizable pedals. The company secured a US$ 40 million funding round to expand manufacturing in Texas for North American distribution.

✅ October 2025:
Thrustmaster introduced the T-GT II wireless wheel with adaptive force feedback, following FCC certification for low latency Bluetooth. This involves a US$ 30 million collaboration with U.S. streaming platforms to bundle with popular racing titles.

Global:
✅ December 2025:
Endor AG announced a supply agreement with a Chinese esports conglomerate for belt driven wheels in arcade setups, committing US$ 45 million to joint facilities in Shenzhen for APAC market penetration.

✅ November 2025:
HORI CO., LTD. launched its global hybrid wheel line with AR overlays for mobile sims, backed by a US$ 35 million investment in Japanese and European production for cross platform compatibility.

✅ October 2025:
KW Automotive GmbH acquired a UK based sim peripherals startup specializing in manual shifters, valued at US$ 25 million. This bolsters its portfolio with high fidelity gear systems for professional training simulators.

☛ Core Catalysts Behind Market Growth:
Rapid integration of VR/AR technologies in racing games is enhancing realism, driving demand for precise steering controls among gamers and virtual trainers.

Global esports boom and cloud gaming accessibility are accelerating adoption of affordable, high performance wheels for competitive and casual users.

Innovations in direct drive and belt systems are reducing latency and costs, enabling broader market entry for beginners to pros.

Partnerships with OEMs and rising disposable incomes in emerging markets are fueling investments and retail expansions worldwide.

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☛ Market Segmentation :
By Type :
Gear driven wheels lead the market with 42% share, supported by their affordability and popularity among entry level and mid range gamers seeking reliable force feedback performance. Belt driven wheels hold 28% share, driven by smoother operation, reduced noise, and strong adoption among sim racing enthusiasts. Direct drive wheels account for 20% share, expanding rapidly due to their superior torque, precision, and growing use in professional e-sports and advanced simulation setups. Hybrid wheels capture 10% share, combining gear and belt systems to offer balanced performance for budget-conscious consumers seeking upgraded realism.

By Operation :
Automatic operation dominates with 46% share, driven by high demand for plug and play systems that appeal to casual gamers and console users looking for easy setup and seamless gameplay. Semi automatic wheels account for 34% share, popular among intermediate users who prefer partial manual controls for enhanced realism without the complexity of full manual systems. Manual operation holds 20% share, mainly favored by professional sim racers and enthusiasts seeking precise control, customizable settings, and a more immersive racing simulation experience.

By Clutch Pedal :
Steering wheels with a clutch pedal lead with 58% share, driven by rising adoption among sim racers who prefer realistic gear shifting experiences, especially for rally, drifting, and competitive motorsport simulations. Wheels without a clutch pedal hold 42% share, supported by casual gamers and console users who prioritize simplicity, affordability, and compatibility with arcade style racing games.

By Distribution Channel :
E-commerce dominates with 52% share, supported by online product variety, user reviews, frequent discounts, and strong demand from global gaming communities purchasing across platforms like Amazon, Flipkart, and brand owned stores. B2B channels account for 28% share, driven by purchases from gaming arenas, simulation centers, training institutes, and e-sports event organizers. Wholesaler/Retailer channels hold 20% share, supported by offline electronics stores, specialty gaming shops, and local distributors catering to customers who prefer product trials and in store assistance before purchase.

☛ Competitive Landscape:
The global Gaming Steering Wheel market is highly competitive, marked by product launches, acquisitions, and tech collaborations to deliver immersive, compatible peripherals for evolving gaming ecosystems.

Logitech Global SA leads with an estimated 25% share, renowned for its G29 and G920 series dominating console and PC markets with TRUEFORCE feedback worldwide.

Fanatec holds approximately 20% market share, excelling in modular direct drive systems for professional sim racing in Europe and North America.

Thrustmaster captures around 18%, leveraging wireless and adaptive wheels for broad compatibility across VR and cloud platforms.

Endor AG commands nearly 15% share, focusing on high end belt driven innovations for esports and arcade applications.

HORI CO., LTD. maintains close to 12% market share, expanding hybrid wheels through Asian manufacturing and global licensing deals.

Other Key Players:
KW Automotive GmbH, Ricmotech LLC, NUMSKULL, Flashfire Accessories Inc., Precision Sim Engineering Ltd.

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☛ Regional Analysis :
North America :
North America accounts for 38%, driven by dominant esports scene, theater based sim racing, and high adoption of custom setups in the U.S. and Canada.

Europe :
Europe holds 25%, supported by automotive partnerships and professional training in Germany, the UK, and France.

Asia-Pacific :
Asia-Pacific captures 22%, as the fastest growing region fueled by cloud gaming surges, youth demographics, and manufacturing hubs in China, India, and Japan.

Latin America :
Latin America represents 8%, with rising interest in affordable e-commerce options in Brazil and Mexico.

Middle East & Africa :
Middle East & Africa account for 7%, propelled by esports investments in UAE and South Africa for entertainment venues.

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