Patient Engagement Solutions Market to Reach US$ 74.5 Billion by 2031, Growing at a CAGR of 19.1% | Driven by Digital Health Adoption, Remote Monitoring & Value-Based Care Models

The Global Patient Engagement Solutions Market reached US$ 18.5 billion in 2023 and is projected to reach US$ 74.5 billion by 2031, growing at a CAGR of 19.1% during 2024-2031, according to DataM Intelligence. Market growth is driven by rising adoption among individual users, payers, and healthcare providers, supported by the increasing shift toward digital health tools that enhance communication, care coordination, remote monitoring, and overall patient experience.

The competitive landscape is intensifying with key players such as Phytel, Inc., McKesson Corporation, Athenahealth, Inc., and others actively enhancing their platforms through analytics, automation, and integrated care-management capabilities. As healthcare systems prioritize personalized care delivery, digital engagement, and value-based models, the demand for patient engagement solutions is expected to accelerate significantly throughout the forecast period.

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The Patient Engagement Solutions Market is the sector that offers digital tools and platforms designed to enhance communication, involvement, and collaboration between patients and healthcare providers to improve care experiences and outcomes.

Key Developments
✅ October 2025: Healthcare providers accelerated adoption of digital patient-engagement platforms, focusing on remote access, personalized care plans, self-service portals, and improved patient-provider communication.

✅ August 2025: Health-IT vendors upgraded EHR-integrated patient engagement tools and electronic data-capture systems, supporting improved clinical trial participation and long-term care coordination.

✅ June 2025: Hospitals expanded use of mobile health apps and virtual-care tools to improve chronic disease management, patient follow-up, and remote monitoring efficiency.

Mergers & Acquisitions
✅ October 2025: A major patient-engagement solutions provider entered a strategic alliance with a telehealth technology company to strengthen integrated virtual-care and digital-communication capabilities.

✅ August 2025: A global healthcare IT company acquired a patient-communication software firm to enhance its digital engagement ecosystem and expand multichannel outreach services.

✅ June 2025: Patient engagement vendors formed regional partnerships with hospital networks to deploy cloud-based, interoperable engagement platforms supporting EHR connectivity and remote access.

Key Players
Allscripts Healthcare Solutions, Inc. | Athenahealth, Inc. | Cerner Corporation | McKesson Corporation | Phytel, Inc. | Orion Health Ltd | Lincor Solutions Ltd | GetWellNetwork, Inc. | YourCareUniverse, Inc. | MEDecision, Inc.

Key Highlights
Allscripts Healthcare Solutions, Inc. - Holds a 17.1% market share, driven by its comprehensive population health management tools, EHR-integrated patient engagement solutions, and strong partnerships with major healthcare systems.

Athenahealth, Inc. - Holds a 15.3% market share, supported by its cloud-based care coordination platform, real-time patient engagement tools, and expanding user base across ambulatory and multispecialty practices.

Cerner Corporation - Holds a 14.2% market share, fueled by its integrated care management suite, advanced patient engagement modules, and widespread deployment in hospitals and large provider networks.

McKesson Corporation - Holds a 12.8% market share, strengthened by its care coordination platforms, secure patient communication solutions, and strong presence in payer-provider connectivity.

Phytel, Inc. - Holds a 10.7% market share, driven by its automated patient outreach tools, population health analytics, and strong track record supporting accountable care organizations (ACOs).

Orion Health Ltd - Holds a 9.6% market share, backed by its scalable population health platform, health information exchange (HIE) systems, and global presence in government and large healthcare networks.

Lincor Solutions Ltd - Holds a 7.4% market share, supported by its patient engagement terminals, digital bedside solutions, and increasing adoption in smart hospitals worldwide.

GetWellNetwork, Inc. - Holds a 6.9% market share, fueled by its interactive patient engagement platform, care navigation tools, and strong integration with clinical workflows.

YourCareUniverse, Inc. - Holds a 5.1% market share, strengthened by its cloud-based patient engagement systems, personalized care tools, and growing adoption in community health networks.

MEDecision, Inc. - Holds a 4.9% market share, driven by its care management analytics, coordinated care solutions, and robust use among payers and population health organizations.

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Market Drivers
• Rising demand for personalized and value-based healthcare delivery.

• Increasing adoption of digital health platforms, mobile apps, and patient portals for improved engagement.

• Growing prevalence of chronic diseases requiring continuous monitoring and education.

• Expansion of telehealth and remote patient monitoring boosting digital interaction between patients and providers.

• Rising focus on improving patient experience and satisfaction across healthcare systems.

• Growing use of data analytics and AI for personalized care pathways and patient behavior insights.

• Government initiatives promoting patient-centric healthcare models and digital health adoption.

Industry Developments
• Launch of AI-enabled patient engagement platforms offering personalized care plans and real-time insights.

• Expansion of telehealth-integrated engagement solutions supporting virtual visits and remote monitoring.

• Development of omni-channel engagement tools including SMS, mobile apps, chatbots, and patient portals.

• Increasing partnerships between healthcare providers and technology companies for digital engagement solutions.

• Introduction of wearables-integrated engagement systems for chronic care and wellness management.

• Growth in cloud-based patient engagement platforms enabling scalable and secure communication.

• Rising investment in digital therapeutics and behavioral engagement technologies.

Regional Insights
North America - 45% share: "Driven by strong adoption of digital health technologies, high patient awareness, and widespread use of EMR-integrated engagement platforms."

Europe - 28% share: "Supported by government-backed digitalization programs, rising focus on coordinated care, and increasing adoption of patient-centric healthcare systems."

Asia Pacific - 23% share: "Fueled by rapid digital health transformation, growing smartphone penetration, and rising demand for remote patient monitoring across densely populated regions."

Latin America - 3% share: "Boosted by expanding telehealth usage, improving healthcare infrastructure, and rising interest in digital patient communication tools."

Middle East & Africa - 1% share: "Driven by growing investments in smart hospitals, digital health initiatives, and increasing adoption of virtual engagement platforms."

Key Segments

➥ By Product Component
Hardware: Includes wearable devices, sensors, monitoring tools, and connected health equipment supporting data collection and real-time tracking.

Software: Mobile apps, analytics platforms, patient portals, and digital health applications enabling personalized care, data interpretation, and user engagement.

Services: Implementation, integration, maintenance, telehealth support, coaching, and managed services that ensure effective digital health delivery.

➥ By Mode of Delivery
On-Premise: Locally deployed digital health solutions providing greater data control, enhanced security, and customized functionality for healthcare institutions.

Web-based: Browser-accessible platforms offering easy integration, flexible access, and efficient interaction between patients, providers, and payers.

Cloud-based: Scalable, cost-efficient solutions enabling remote access, data interoperability, automatic updates, and real-time synchronization across devices.

➥ By Application
Health Management: Tools for chronic disease monitoring, medication adherence, wellness tracking, and overall health optimization.

Social and Behavioral Management: Solutions supporting mental health, lifestyle modification, behavioral therapy, stress management, and habit tracking.

Home Health Management: Remote care systems enabling home-based monitoring, telehealth consultations, and elderly care support.

Financial Health Management: Applications for medical bill tracking, insurance management, cost transparency, and financial planning for healthcare expenses.

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