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Consistent Growth Projected for Website Personalization Artificial Intelligence (AI) Market, Reaching $6.61 Billion by 2029

12-10-2025 09:46 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Website Personalization Artificial Intelligence AI

Website Personalization Artificial Intelligence AI

Website Personalization Artificial Intelligence (AI) Market Overview

As digital commerce becomes increasingly competitive, businesses are investing heavily in advanced personalization solutions to enhance user engagement, improve conversion rates, and deliver highly individualized online experiences. The Website Personalization Artificial Intelligence (AI) Market continues to witness strong expansion as brands prioritize data-driven, real-time customization.

Website Personalization Artificial Intelligence (AI) Market Size by 2025

The Website Personalization Artificial Intelligence (AI) Market has recorded exceptional growth in recent years, rising from $2.02 billion in 2024 and projected to reach $2.57 billion by 2025, advancing at a compound annual growth rate (CAGR) of 27.0%. This impressive surge has been supported by rapid growth in e-commerce platforms, increasing consumer expectations for tailored digital interactions, rising global internet penetration, expanded use of machine learning in customer engagement strategies, and strong demand for personalized shopping environments.

Website Personalization Artificial Intelligence (AI) Market Forecast Through 2029

Looking forward, the Website Personalization Artificial Intelligence (AI) Market is expected to expand rapidly and achieve a valuation of $6.62 billion by 2029, registering a CAGR of 26.7%. This sustained growth is being fueled by rising investment in AI-driven personalization technologies, stronger focus on optimizing the customer journey, intensifying competition among digital platforms, broader access to user behavior data, and increased deployment of cloud-based personalization tools. Key developments anticipated during the forecast period include breakthroughs in AI computing efficiency, innovation in recommendation engines, enhancements in real-time personalization delivery, advanced audience segmentation techniques, and automated digital content optimization technologies.

Access the full Website Personalization Artificial Intelligence (AI) Market report here:
https://www.thebusinessresearchcompany.com/report/website-personalization-artificial-intelligence-ai-global-market-report

Key Growth Drivers Powering the Website Personalization Artificial Intelligence (AI) Market

The expanding access to the internet worldwide is expected to remain a major driver of the Website Personalization Artificial Intelligence (AI) Market. Increasing availability of affordable smartphones and rapid deployment of mobile data infrastructure are connecting larger populations to digital platforms across both developed and emerging economies.

Rising Internet Usage Strengthening the Market

At the same time, AI-powered personalization tools are encouraging deeper online engagement by creating more relevant, responsive, and immersive digital experiences. Supporting this trend, data released by Uswitch in August 2024 revealed that 28.1 million UK households were connected to fixed broadband during the first quarter of 2023 - an increase of 800,000 connections compared with the previous quarter. This continued expansion of internet penetration directly reinforces the demand for AI-driven website personalization solutions.

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Emerging Trends Shaping the Website Personalization Artificial Intelligence (AI) Market

Leading players in the Website Personalization Artificial Intelligence (AI) Market are increasingly focused on deploying machine learning-powered personalization systems that enable deeply customized digital interactions. These innovations are designed to enhance engagement, improve conversion performance, and strengthen brand loyalty across digital channels.

Machine Learning Driving Real-Time Personalization

Machine learning personalization solutions analyze vast volumes of customer behavior data, preferences, and interaction patterns to deliver customized content, dynamic product recommendations, and personalized browsing experiences in real time. For instance, in August 2025, Saks Fifth Avenue launched a fully AI-powered personalized homepage experience across its website and mobile application. This upgrade resulted in a 7% increase in revenue per visitor and a 10% rise in conversion rates, demonstrating how AI-based personalization can effectively replicate premium in-store experiences within online retail environments.

Website Personalization Artificial Intelligence (AI) Market Segmentation

The website personalization artificial intelligence (AI) market covered in this report is segmented -

By Component: Software, Services

By Deployment Mode: Cloud, On-Premises

By Enterprise Size: Small And Medium Enterprises, Large Enterprises

By Application: Electronic Commerce, Media And Entertainment, Banking, Healthcare, Travel And Hospitality, Financial Services And Insurance, Education, Other Applications

By End User: Business To Business (B2B), Business To Consumer (B2C)

Subsegments:

By Software: Personalization Engines, Content Management Systems, Analytics And Reporting Tools

By Services: Consulting And Strategy Services, Implementation And Integration Services, Managed Services

Major Companies in the Website Personalization Artificial Intelligence (AI) Market

Major companies operating in the website personalization artificial intelligence (AI) market are Oracle Corporation; Adobe Inc.; Klaviyo Inc.; Tata Elxsi Limited; Content Square SAS; INSIDER SG PTE. LTD.; Fractal Analytics Limited; Algonomy Software Private Limited; Bloomreach Inc.; Acquia Inc.; Algolia Inc.; Netcore Cloud Pvt. Ltd.; Wingify Software Private Limited; BlueConic Inc.; OptiMonk International Zrt; Kameleoon; 10Web; BrandXR; Personizely; Personyze; RichRelevance Inc.; Luigi's Box s.r.o.; Funnelflex B.V.

Regional Outlook for the Website Personalization Artificial Intelligence (AI) Market

North America was the largest regional market in 2024, while Asia-Pacific is projected to experience the fastest growth throughout the forecast period. The report covers Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Purchase your detailed Website Personalization Artificial Intelligence (AI) Market report now:
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Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.

Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.

Policy Makers & Regulators - To track industry developments and align regulatory frameworks.

Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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