Segmentation, Major Trends, and Competitive Overview of the Stress Supplements Market

The stress supplements industry is gaining significant traction as more consumers seek natural ways to manage mental well-being and reduce stress. Innovations in formulation and delivery, along with growing consumer awareness, are setting the stage for substantial expansion in this evolving market. Below, we explore the market size projections, leading companies, emerging trends, and segment analysis shaping the future of stress supplements.

Stress Supplements Market Size and Growth Outlook through 2029
The market for stress supplements is projected to experience robust growth over the coming years, reaching a valuation of $3.44 billion by 2029. This expansion corresponds to a compound annual growth rate (CAGR) of 9.3%. The anticipated growth is driven by factors such as the increasing use of herbal and vitamin-based supplements, greater penetration of online retail channels, an enhanced focus on mental wellness, diversification of product formulations, and the rise of strategic partnerships and collaborations. Key trends expected to influence the market during this period include advancements in supplement formulations, new innovations in stress relief products, personalized nutrition developments, ongoing research into herbal extracts, and improved delivery systems that boost bioavailability.

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Leading Companies Driving the Stress Supplements Market
Several prominent players hold significant influence in the stress supplements sector, including Bayer AG, Sanofi S.A., GlaxoSmithKline plc, Glanbia plc, Amway Corporation, Nature's Bounty Inc., GNC Holdings LLC, Dabur India Limited, Alkermes plc, Patanjali Ayurveda, NOW Health Group Inc., The Himalaya Drug Company, Nutramax Laboratories Consumer Care Inc, Jarrow Formulas Inc., Nature's Way Products LLC, Swanson Health Products Inc., BioGaia AB, Bluebonnet Nutrition Corporation, Allergy Research Group, and KA-EX.
A notable development occurred in January 2025 when US-based nutraceutical manufacturer Allergy Research Group (ARG) acquired Metabolic Maintenance, a company specializing in nutritional products for metabolism, stress management, and mood balance. This acquisition, for an undisclosed amount, strengthens ARG's position in the expanding mental well-being segment, particularly enhancing its portfolio in stress and mood support products.

Important Trends Shaping the Stress Supplements Industry
Companies in the stress supplements market are increasingly focusing on innovative formulations that utilize phosphatidylserine, a phospholipid known to regulate cortisol levels, support brain health, and promote mental well-being. This ingredient helps mitigate stress by managing cortisol production.
For example, in July 2025, Switzerland-based KA-EX launched a fast-acting cortisol stress-relief beverage in the United States. The product, which has gained popularity among athletes and active consumers, is formulated with phosphatidylserine, amino acids, and anti-inflammatory components. It has been clinically shown to reduce cortisol levels by 36% within 48 hours, supporting better sleep, stress reduction, and increased energy. Packaged in a patented dual-compartment bottle that maintains ingredient stability until activation, KA-EX's U.S. entry highlights its commitment to science-backed stress management solutions in this growing market.

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Market Segmentation and Forecasts for Stress Supplements
This report segments the global stress supplements market by formulation type, supplement type, intended use, distribution channel, and application.
Formulation types include tablets, capsules, powders, liquids, and chewable forms. The market covers various supplement types such as Rhodiola Rosea, melatonin, vitamin D, ashwagandha, L-theanine, B-complex vitamins, magnesium, and other categories.
By purpose, products target stress reduction, sleep support, anxiety relief, mood enhancement, and cognitive function improvement. Distribution channels range from online retail and pharmacies to supermarkets, hypermarkets, and specialty stores. The application segment covers both children and adults.
Further subcategories break down the formulations into more detailed types, such as multivitamin tablets, herbal extract tablets, adaptogen tablets, softgel capsules, herbal blends, protein-based powders, herbal tinctures, gummie*s*, and functional candies, among others. This detailed segmentation allows for a comprehensive understanding of consumer preferences and market dynamics within the stress supplements industry.

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Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

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With over 17500+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

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