United States Infant Formula Market to Reach $33.21 Billion by 2030, Driven by Infant Nutrition & Baby Care Products

Leander, Texas and Tokyo, Japan - Dec.09.2025
As per DataM intelligence research report" The Global Infant Formula Market reached USD 55.2 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 110.7 billion by 2030. The market is expected to exhibit a CAGR of 9.1% during the forecast period 2024-2031." Premium nutrition and clean-label ingredients are fueling growth in the infant formula sector.

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United States: Recent Industry Developments

✅ In November 2025, Abbott launched "Similac 360 Total Care" with an enhanced blend of five HMOs. The formulation is designed to closer mimic the immune benefits of breast milk. It aims to regain market share by focusing on premium immune support.

✅ In October 2025, ByHeart received FDA approval to expand its domestic manufacturing capacity in Pennsylvania. The expansion increases the supply of their clean-label, whole-nutrition formula. It adds resilience to the U.S. infant formula supply chain.

✅ In September 2025, Bobbie acquired a pediatric nutrition startup to broaden its product portfolio. The move allows the brand to offer organic supplements alongside its subscription formula. It strengthens its position as a holistic partner for U.S. parents.

✅ In August 2025, The FDA finalized new guidelines for the prevention of Cronobacter contamination in formula factories. The rules mandate stricter hygiene zones and more frequent testing. It ensures higher safety standards for U.S. infant nutrition products.

Japan: Recent Industry Developments

✅ In December 2025, Meiji Co., Ltd. released the world's first tablet-form infant formula with added lactoferrin. The tablets dissolve easily and offer precise dosing without measuring scoops. It provides unmatched convenience for Japanese parents on the go.

✅ In November 2025, Ezaki Glico launched "Icreo" liquid infant formula in eco-friendly paper cartons. The ready-to-feed format eliminates the need for hot water and mixing. It is marketed for disaster preparedness and night-time feeding in Japan.

✅ In October 2025, Morinaga Milk Industry introduced a hypoallergenic formula for infants with cow's milk protein allergy. The peptide-based formula is palatable and nutritionally complete. It addresses the rising rate of food allergies in Japanese children.

✅ In September 2025, Wakodo (Asahi Group) updated its formula line to include specific lipids for brain development. The formulation is based on the latest Japanese breast milk research. It appeals to parents focused on the cognitive growth of their infants.

Infant Formula Market: Drivers
The infant formula market remains a high-regulation, high-value category driven by premiumization, nutritional science, and convenience formats for different infant needs-from standard nutrition to hypoallergenic and specialized therapeutic formulas. Advances in human milk oligosaccharide (HMO) inclusion, probiotic and prebiotic blends, and improved protein fractionation aim to narrow the gap between formula and human milk for immune and cognitive development benefits. Regulatory oversight on labeling, safety, and import/export controls shapes market access and trust. Demand in emerging markets, urbanization, and maternal workforce participation continue to support category growth, while breastfeeding promotion and public health guidelines influence consumption patterns.

Manufacturers invest heavily in R&D, manufacturing quality, and supply-chain resilience to meet stringent safety standards and consumer expectations. Private-label and e-commerce channels expand accessibility, but premium clinical-grade products maintain strong margins. Innovations in ready-to-feed formats, nutrient personalization, and maternal nutrition branding broaden product portfolios. With sustained focus on infant health and nutritional science, the infant formula sector will remain a strategically important and tightly regulated market.

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Infant Formula Market: Major Players
Nestlé S.A., Danone S.A., Abbott Laboratories, Mead Johnson Nutrition Company, Reckitt Benckiser Group plc, FrieslandCampina, The Kraft Heinz Company, Beingmate Baby & Child Food Co., Ltd, Royal FrieslandCampina N.V., and Perrigo Company plc.

Segment Covered in the Infant Formula Market:
By Type
The market is segmented into infant milk 50%, follow-on milk 40%, and others 10%, with infant milk dominating due to primary nutritional needs for newborns. Follow-on milk is widely adopted for toddlers and older infants. Other types include specialty formulas like hypoallergenic and organic variants. Rising awareness about infant nutrition and health drives adoption across all types.

By Distribution Channel
Distribution channels include supermarket/hypermarket 45%, pharmacy/medical stores 30%, specialty stores 15%, and others 10%, with supermarkets dominating due to convenience, product variety, and promotions. Pharmacies are trusted for medically recommended formulas. Specialty stores cater to organic and premium segments. Multi-channel distribution ensures widespread availability and accessibility.

Regional Analysis
North America - 35% Share
North America leads with 35% share driven by high awareness of infant nutrition, established retail channels, and strong healthcare infrastructure in the U.S. and Canada. Infant milk dominates. Supermarkets and pharmacies are primary distribution channels. Premium and fortified formulas are widely adopted.

Europe - 25% Share
Europe holds 25% share due to growing awareness, regulations supporting infant health, and demand in Germany, UK, France, and Italy. Infant milk dominates. Supermarkets and pharmacies lead distribution. Specialty formulas and organic variants are increasingly popular. Government and healthcare guidance support adoption.

Asia Pacific - 20% Share
Asia Pacific accounts for 20% share driven by population growth, increasing disposable income, and rising awareness in China, India, Japan, and Australia. Infant milk dominates. Supermarkets and pharmacies are primary distribution channels. Follow-on milk adoption is growing. E-commerce channels are gaining traction for convenience.

Latin America - 10% Share
Latin America holds 10% share supported by growing infant population and retail expansion in Brazil, Mexico, and Argentina. Infant milk dominates. Supermarkets and pharmacies lead distribution. Follow-on milk adoption is steady. Awareness campaigns and government nutrition programs drive market growth.

Middle East - 5% Share
The Middle East records 5% share driven by rising urban population and awareness about infant nutrition in UAE, Saudi Arabia, and Qatar. Infant milk dominates. Supermarkets and pharmacies are main distribution channels. Follow-on milk and specialty formulas are gradually adopted. Healthcare and regulatory support boost market growth.

Africa - 5% Share
Africa holds 5% share due to limited awareness but increasing urbanization and retail expansion in South Africa, Nigeria, and Egypt. Infant milk dominates. Supermarkets and pharmacies are primary channels. Follow-on milk adoption is moderate. Awareness campaigns and healthcare programs are supporting growth.

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