United States Tequila Market to Reach $4.83 Billion by 2031, Driven by Premium Spirit Demand & Craft Distillery Growth

Leander, Texas and Tokyo, Japan - Dec.09.2025
As per DataM intelligence research report" The Global Tequila Market reached US$ 10.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.1 billion by 2031. The market is growing at a CAGR of 5.5% during the forecast period 2024-2031." Premiumization trends and global cocktail culture are boosting the demand for high-quality tequila.

Download your exclusive sample report today: (corporate email gets priority access):
https://www.datamintelligence.com/download-sample/tequila-market?Prasad

United States: Recent Industry Developments

✅ In November 2025, Diageo launched a new "Cristalino" variant of its Don Julio tequila targeting the U.S. luxury market. The aged-and-filtered liquid offers the complexity of añejo with the clarity of a blanco. It capitalizes on the premiumization trend in U.S. spirits.

✅ In October 2025, a U.S. celebrity-backed tequila brand announced a partnership with eco-friendly agave farms. The initiative focuses on regenerative agriculture to ensure the long-term sustainability of agave supply. It appeals to the environmentally conscious U.S. consumer.

✅ In September 2025, Pernod Ricard expanded its "Codigo 1530" portfolio with a lower-ABV tequila soda in the U.S. The ready-to-drink (RTD) can targets health-conscious drinkers seeking convenience. It competes in the booming tequila-based RTD category.

✅ In August 2025, U.S. trade data revealed that tequila sales surpassed vodka in value for the first time in key states. The shift is driven by the rising popularity of high-end sipping tequilas. It marks a historic change in American spirit consumption habits.

Japan: Recent Industry Developments

✅ In December 2025, Suntory Holdings launched a "Premium Tequila Highball" campaign in Tokyo bars. The promotion positions tequila as a sophisticated mixer for Japan's beloved highball serve. It aims to change the perception of tequila from a party shot to a refined drink.

✅ In November 2025, a specialized importer introduced "Mezcal & Tequila" tasting flights to luxury hotels in Kyoto. The offering targets inbound tourists and affluent Japanese consumers exploring agave spirits. It reflects the growing niche interest in artisanal Mexican spirits in Japan.

✅ In October 2025, Asahi Breweries partnered with a Mexican distillery to distribute a 100% agave tequila exclusively for Japan. The brand emphasizes smooth flavor profiles suited to the Japanese palate. It seeks to capture the growing home-cocktail market.

✅ In September 2025, Tokyo hosted the "Agave Love" festival showcasing over 50 brands of tequila and mezcal. The event attracted record attendance from bartenders and industry professionals. It signals the maturation of the agave spirits category in Japan's beverage scene.

Tequila Market: Drivers
The tequila market is experiencing strong global growth, propelled by premiumization, cocktail culture, and consumer interest in authentic, terroir-driven spirits. High-end añejo and single-estate expressions, craft distilling techniques, and agave sustainability narratives are elevating brand stories and justifying price premiums. Innovative flavored variants, ready-to-drink tequila cocktails, and expansion into new markets are broadening accessibility beyond traditional on-premise consumption. Regulatory appellation protections for tequila and quality certification are shaping supply chains and consumer trust.

Producers are investing in sustainable agave farming, agave varietal exploration, and aging innovations to meet premium demand while addressing resource constraints. Distribution growth in travel retail, e-commerce, and cocktail bars is increasing visibility, with marketing emphasizing heritage and mixology versatility. Corporate acquisitions and brand consolidations are also reshaping category dynamics. With rising affinity for agave spirits and continued premium trends, tequila's global market trajectory remains robust.

Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/tequila-market?Prasad

Tequila Market: Major Players
Diageo Plc., Tequila Ocho, Bacardi & Company Ltd., Vault Fine Spirits Pvt. Ltd., Charbay Distillery, Tequila Fortaleza, Proximo Spirits, Inc., Brown-Forman Corporation, Pernod Ricard S.A., Casa Aceves Spirits

Segment Covered in the Tequila Market:
By Type
The Tequila market is segmented into Blanco 35%, Anejo 25%, Reposado 30%, and others 10%, with Blanco dominating due to its versatility in cocktails and popularity among millennials. Reposado and Anejo are growing with demand for aged, premium flavor profiles. Other types include flavored and specialty variants. Rising global cocktail culture and premiumization drive adoption across all types.

By Grade
Grades include premium 40%, value 20%, ultra-premium 25%, super-premium 10%, and others 5%, with premium tequila dominating due to high-quality perception at accessible pricing. Ultra-premium and super-premium segments are expanding as consumers seek luxury spirits and unique aging processes. Value-grade tequilas are primarily sold in emerging markets. Increasing disposable income and cocktail trends fuel growth across all grades.

By Distribution Channel
Distribution channels include off-trade 60% and on-trade 40%, with off-trade dominating due to retail stores, supermarkets, and e-commerce accessibility. On-trade channels, including bars, restaurants, and clubs, drive brand awareness and premium consumption. E-commerce is rapidly growing as a convenient channel. Multi-channel distribution supports market expansion globally.

Regional Analysis
North America - 40% Share
North America leads the market with 40% share due to high tequila consumption in the U.S. and Canada, driven by cocktail culture and premiumization trends. Blanco and Reposado dominate. Premium and ultra-premium grades are preferred. Off-trade channels are primary, while on-trade supports experiential consumption.

Europe - 25% Share
Europe holds 25% share with growth driven by increasing cocktail culture, tourism, and premiumization in Germany, UK, France, and Spain. Blanco and Anejo dominate. Premium and ultra-premium grades are widely consumed. Off-trade channels lead, supported by bars and restaurants for on-trade consumption.

Latin America - 20% Share
Latin America accounts for 20% share, led by Mexico, the origin of tequila, with high domestic and regional consumption. Blanco and Reposado dominate. Premium and value grades are widely consumed. Off-trade channels dominate, though on-trade is popular in urban areas.

Asia Pacific - 10% Share
Asia Pacific holds 10% share driven by increasing awareness of Western spirits, cocktail culture, and premiumization in China, Japan, and Australia. Blanco and Reposado are most consumed. Premium and ultra-premium grades are gaining traction. Retail and e-commerce channels are key drivers.

Middle East - 3% Share
The Middle East records 3% share due to cultural restrictions but growth exists in expatriate and premium segments in UAE and Saudi Arabia. Blanco dominates. Premium and ultra-premium grades are preferred. Off-trade channels are primary due to regulatory limitations on on-trade consumption.

Africa - 2% Share
Africa holds 2% share driven by growing urbanization and adoption of international spirits in South Africa and Nigeria. Blanco and Reposado dominate. Premium and ultra-premium grades lead consumption. Off-trade retail channels are primary, with limited on-trade adoption in select urban areas.

Purchase this report before year-end and unlock an exclusive 30% discount:
https://www.datamintelligence.com/buy-now-page?report=tequila-market
(Purchase 2 or more Repots and get 50% Discount)

Request for 2 Days FREE Trial Access:
https://www.datamintelligence.com/reports-subscription?Prasad

✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

Have a look at our Subscription Dashboard:
https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.