Mobile Augmented Reality Market Size, Share, Trends, Analysis and Forecasts To 2021

Market Research analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

The following companies as the key players in the global augmented reality market: Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, and Zappar.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is use of SLAM technology.

Simultaneous localization and mapping (SLAM) is a popular and important autonomous mapping and navigation technology for mobile robotics. Though the technology has been around since the late 1980s, it is only now gaining traction in the market. It was first used in the eyes of NASA robots to create maps of unknown environments and position devices with extreme accuracy.

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According to the report, one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities. A mobile app is a software developed for use in small-sized wireless computing devices such as smartphones and tablets. The large-scale adoption of smartphones globally has increased the use of AR apps. People have become dependent on apps as they make life simple.

Further, the report states that one of the major factors hindering the growth of this market is lack of AR content. There are a large number of AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet user expectations and become a success, thereby reducing the growth potential and acceptance of AR among consumers. The majority of the apps fail to meet customers' expectations because they lack content and do not have the feature of adding new or additional content.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

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Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Apple
Atheer Labs
Augmented Pixels
Aurasma
Blippar
Catchoom
Cinoptics
DAQRI
HTC
Meta
NGRAIN
Laster Technologies
Lumus
ODG
Optinvent
Qualcomm
Rockwell Collins
Sensics
Sieko Epson
Technical Illusions
Thales
Total Immersion
Vuzix
WeAR Studio
Wikitude
Zappar
Other prominent vendors
Abbott Vascular
Abiomed
AtriCure
Biosensors International
Biotronik
BioVentrix
C. R. Bard

Market driver
Increasing dependence on apps and proliferation of AR apps for numerous activities
For a full, detailed list, view our report

Market challenge
Lack of AR content
For a full, detailed list, view our report

Market trend
Use of SLAM technology
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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