United States Penetration Testing Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Global Penetration Testing Market is expected to reach at a high CAGR during the forecast period 2024-2031.

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Key Development:

United States: Recent Industry Developments

✅ In November 2025, Cobalt was named a Leader in the 2025 GigaOm Radar for Pentest‐as‐a‐Service for the fourth consecutive year, underscoring demand for outsourced, expert‐led penetration testing services.

✅ In October 2025, cybersecurity firms increased interest in automated and continuous penetration testing services, reflecting growing need for scalable security validation across complex cloud and hybrid environments.

✅ In August 2025, BreachLock published its 2025 Pentesting Intelligence Report based on 4,200+ pentests revealing widespread critical vulnerabilities across web, API, and infrastructure environments.

✅ In March 2025, Ridge Security released version 5.2 of RidgeBot, an AI‐driven automated pentesting platform, enhancing automated vulnerability discovery and validation capabilities for enterprises.

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Japan: Recent Industry Developments

✅ In August 2025, during the joint JP‐US‐EU Industrial Control Systems Cybersecurity Week held in Tokyo, Japanese and international agencies and firms shared insights and best practices on ICS security and penetration‐testing approaches for critical infrastructure, reflecting growing cross‐border collaboration on security audits.

✅ In July 2025, GMO Cybersecurity by iYell and ALSOK jointly developed and launched a cyber‐physical penetration testing service a new solution combining physical‐security assessment with cyber penetration testing to evaluate risks from real-world physical intrusions to network compromise.

✅ In May 2025, GMO Cybersecurity by iYell added a new "Backdoor Diagnosis" option to its penetration testing services, enabling ethical hackers to examine web applications and IoT devices for malicious embedded code or supply-chain risks.

✅ Throughout 2025, penetration testing firms in Japan reported a surge in demand especially among financial institutions driven by updated regulatory guidelines requiring regular vulnerability and penetration testing for compliance.

Key Players:

=> IBM, Hackerone, Immuniweb, Raxis, Rhino Security Labs, Rapid7, Fireeye, Micro Focus, Acunetix, and Netsparkar.

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Key Segments:

By Offering

Solutions dominate with 60% share, driven by the rising demand for integrated cybersecurity tools, risk monitoring, and automated threat detection across multiple digital platforms. Services account for 40%, supported by professional consulting, managed security services, and implementation support for organizations seeking end-to-end protection.

By Application Area

Web Applications hold 20% share, fueled by the need to secure corporate portals, e-commerce platforms, and online transaction systems. Mobile Applications contribute 15%, reflecting the rise in mobile banking, app-based services, and enterprise mobility solutions. Network Infrastructure represents 20%, supported by increasing adoption of secure networking and virtualization. Social Engineering accounts for 10%, driven by growing awareness and mitigation of phishing, sc@ms, and insider threats. Cloud contributes 25%, reflecting the surge in cloud adoption and hybrid IT environments. Others make up 10%, including emerging platforms and IoT security solutions.

By Deployment Mode

Cloud-Based deployment holds 55% share, fueled by scalability, cost efficiency, and remote monitoring benefits. On-Premises accounts for 45%, driven by organizations with high-security requirements and regulatory compliance needs in sectors like BFSI, healthcare, and government.

By Organization Size

Large Enterprises dominate with 60% share, supported by significant IT infrastructure investments and complex security requirements across global operations. Small and Medium-Sized Enterprises (SMEs) account for 40%, fueled by increasing awareness, cloud adoption, and managed security services.

By End-User

BFSI leads with 20% share, driven by regulatory mandates, financial transaction security, and increasing cyberattack risks. Healthcare holds 15%, reflecting the need to protect sensitive patient data and comply with health data regulations. IT and ITeS contribute 15%, supported by technology-driven services and cloud adoption. Telecom accounts for 10%, while Retail and eCommerce make up 10%, driven by online transactions and customer data protection. Manufacturing holds 10%, Education 5%, and Others 15%, including government, energy, and logistics sectors adopting comprehensive cybersecurity solutions.

By Region

North America - 35% Share
North America leads, fueled by high cybersecurity awareness, regulatory requirements, and widespread adoption of advanced security solutions in BFSI, healthcare, and IT sectors.

Europe - 25% Share
Europe holds 25%, supported by GDPR compliance, increasing cloud adoption, and rising cybersecurity investments across enterprise and government sectors.

Asia Pacific - 20% Share
Asia Pacific accounts for 20%, driven by digital transformation initiatives, rapid SME adoption, and increasing cloud-based deployments in countries like China, India, and Japan.

Latin America - 10% Share
Latin America represents 10%, supported by expanding digital infrastructure and growing cybersecurity awareness.

Middle East & Africa - 10% Share
Middle East & Africa hold 10%, fueled by government-driven smart city initiatives, energy sector security investments, and increasing demand for managed services.

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