Saudi Arabia E-Cigarette Market Size to Surpass USD 378.5 Million by 2034, at a CAGR of 5.16%

Saudi Arabia E-Cigarette Market Overview

Market Size in 2025: USD 240.7 Million

Market Size in 2034: USD 378.5 Million

Market Growth Rate 2026-2034: 5.16%

According to IMARC Group's latest research publication, "Saudi Arabia E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", The Saudi Arabia e-cigarette market size was valued at USD 240.7 Million in 2025. Looking forward, IMARC Group estimates the market to reach USD 378.5 Million by 2034, exhibiting a CAGR of 5.16% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia E-Cigarette Market

● AI-powered personalization engines analyze user preferences to recommend optimal nicotine strengths and flavor profiles, enhancing customer satisfaction across e-cigarette product offerings.

● Machine learning algorithms optimize inventory management for vape retailers in Saudi Arabia, predicting demand patterns and reducing stockouts during peak seasons.

● Intelligent quality control systems monitor manufacturing processes using computer vision, ensuring consistent product standards and regulatory compliance across e-cigarette production facilities.

● AI-driven customer service chatbots provide instant support and product guidance to Saudi consumers, improving user experience and streamlining online purchasing decisions.

● Predictive analytics powered by artificial intelligence help e-cigarette companies forecast market trends and consumer behavior shifts, enabling proactive product development strategies.

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How Vision 2030 is Transforming Saudi Arabia E-Cigarette Industry

Saudi Arabia's Vision 2030 is revolutionizing the e-cigarette industry by prioritizing public health reform, economic diversification, and establishing comprehensive regulatory frameworks that balance harm reduction strategies with consumer protection. The initiative's focus on reducing smoking-related illnesses aligns with the Tobacco Endgame 2030 strategy, creating a structured environment where e-cigarettes are positioned as less harmful alternatives to traditional combustible cigarettes. With the removal of previous sales restrictions and the establishment of formal regulatory guidelines through the Saudi Food and Drug Authority, the market has transitioned from an uncertain grey area to a legitimate, quality-controlled industry segment. The Vision 2030 framework encourages innovation and attracts both local and international manufacturers to establish operations within the Kingdom, supporting economic diversification goals beyond oil dependence. Regulatory reforms including standardized packaging requirements, age restrictions, product safety standards, and ingredient disclosure mandates have created transparency and consumer confidence in the e-cigarette market. The government's emphasis on technological advancement and modern lifestyle preferences aligns with the growing youth population's adoption of contemporary alternatives to traditional smoking. Ultimately, Vision 2030 elevates the e-cigarette sector as part of a broader harm reduction strategy, positioning Saudi Arabia as a regional leader in balanced tobacco control policies that prioritize public health while recognizing adult consumers' right to access reduced-risk nicotine products.

Saudi Arabia E-Cigarette Market Trends & Drivers:

Saudi Arabia's e-cigarette market is experiencing robust growth driven by rising health awareness among the population as people become increasingly aware of the health risks posed by conventional cigarettes, including lung cancer, cardiovascular disease, and respiratory disease. As health-conscious behavior gains importance in Saudi society, e-cigarettes are becoming a working alternative to traditional smoking, with many ex-smokers switching as a way to decrease their exposure to smoking-related ailments. The effect of smoking on general health is increasingly understood globally, leading people to shift away from regular tobacco in favor of products that are seen as safer alternatives, with e-cigarettes containing fewer toxic chemicals than traditional cigarettes.

The government of Saudi Arabia has implemented a regulatory system that supports harm reduction while providing assurance for the safe consumption of e-cigarettes, significantly impacting market growth. Saudi authorities have recognized the importance of harm reduction strategies in public health, implementing controlled sale and use of e-cigarettes with regulations including age controls and product safety standards. By permitting e-cigarettes to be sold with certain regulations in place, the government is allowing market expansion while providing for consumer safety. The Saudi Ministry of Municipalities and Housing's regulatory updates to enhance the business climate and elevate food safety standards for consumer protection are providing a platform for transition from conventional smoking, making e-cigarettes a safer alternative and driving market growth.

The growing popularity of vaping culture in Saudi Arabia is a critical driver of market growth, with vaping quickly becoming a lifestyle and social option, particularly among the younger generation. This transformation is propelled by a change in attitude towards smoking and a growing urge to embrace trendy and contemporary habits. Social media, influencers, and online forums are helping shape the culture of vaping, with influencers presenting their experiences and endorsing e-cigarette products, causing the habit to pick up pace, especially among youth. In urban areas, where young people are more inclined to embrace new trends, e-cigarettes are becoming a popular option to conventional cigarettes, with vaping seen as less invasive than smoking and more stigmas being removed from it.

Saudi Arabia E-Cigarette Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

● Modular E-Cigarette
● Rechargeable E-Cigarette
● Next-Generation E-Cigarette
● Disposable E-Cigarette

Flavor Insights:

● Tobacco
● Botanical
● Fruit
● Sweet
● Beverage
● Others

Mode of Operation Insights:

● Automatic E-Cigarette
● Manual E-Cigarette

Distribution Channel Insights:

● Specialty E-Cig Shops
● Online
● Supermarkets and Hypermarkets
● Tobacconist
● Others

Breakup by Region:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Recent News and Developments in Saudi Arabia E-Cigarette Market

● August 2025: Research published in Frontiers in Public Health examined electronic cigarette use trends in Saudi Arabia, revealing widespread adoption among younger males and highlighting the need for comprehensive public health measures including nicotine regulation and sales restrictions.

● June 2025: Waker, a revolutionary nicotine delivery system, announced plans to launch in Saudi Arabia following successful debuts in Germany and the UK, introducing USB-C rechargeable base devices with prefilled pods in various flavors.

● April 2025: Leading international e-cigarette brands announced expansion plans in Saudi Arabia following regulatory clarity, with new specialty vape shops opening across major cities including Riyadh, Jeddah, and Dammam.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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