India Yogurt Market Size, Share, Growth, Trends, Industry Outlook and Analysis Report 2025-2033

India Yogurt Market 2025-2033

According to IMARC Group's report titled "India Yogurt Market Size, Share, Trends and Forecast by Product Type, Flavor, Distribution Channel, and Region, 2025-2033", the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the India Yogurt Industry?

The India yogurt market size was valued at INR 2.9 Billion in 2024 and is expected to reach INR 14.7 Billion by 2033, exhibiting a growth rate (CAGR) of 19.7% during 2025-2033.

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India Yogurt Market Trends:

India's yogurt market is experiencing remarkable transformation driven by changing consumer lifestyles and heightened health awareness. The rising popularity of Greek yogurt has captured the attention of health-conscious consumers seeking high-protein alternatives, with major brands like Britannia officially launching their Greek yogurt range in April featuring authentic, high-protein variants with bold flavors and functional nutrition benefits. This segment is witnessing intense competition as established players recognize the premium dairy segment's potential in India.
The shift toward plant-based alternatives is reshaping the market landscape significantly. Plant-based yogurt options made from soy, almond, coconut, and oat milk are gaining traction among vegan and lactose-intolerant consumers. The plant-based yogurt segment, valued at approximately INR 600 million, demonstrates the growing acceptance of dairy alternatives in a traditionally dairy-centric market. Soy-based variants currently lead with strong penetration, while oat-based options are emerging as the fastest-growing segment due to their creamy texture and nutritional profile.

E-commerce platforms have revolutionized yogurt distribution, offering consumers unprecedented convenience through doorstep delivery, subscription models, and attractive discount offers. The digital retail channel is expanding rapidly, providing brands with direct consumer engagement opportunities and enabling smaller players to reach wider audiences without extensive brick-and-mortar investments. Online platforms now account for a growing share of yogurt sales, particularly in metropolitan areas where busy professionals value convenience.

The probiotic revolution is driving significant consumer interest in functional yogurt products. With increasing awareness about gut health and digestive wellness, yogurt enriched with specific probiotic strains like Lactobacillus acidophilus and Bifidobacterium lactis is commanding premium pricing. Health-conscious consumers are willing to pay more for yogurt that delivers tangible health benefits beyond basic nutrition, including immune support, improved digestion, and enhanced overall wellness.

Product innovation in packaging has become a key differentiator in the competitive landscape. Single-serve cups, squeezable pouches, drinkable bottles, and biodegradable containers are addressing consumer demands for convenience, portability, and sustainability. These eco-friendly packaging solutions resonate particularly well with younger, environmentally conscious consumers who prioritize brands demonstrating environmental responsibility.

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India Yogurt Market Scope and Growth Factors

India's yogurt market stands on the cusp of exponential growth, propelled by several interconnected factors that position the sector for sustained expansion. The country's demographic dividend, with over 65% of the population under 35 years, represents a massive consumer base increasingly embracing Western dietary patterns while maintaining traditional consumption habits. Urban millennials and Gen-Z consumers are driving demand for innovative yogurt products that combine health benefits with indulgent flavors.

Government initiatives supporting dairy development have created a conducive ecosystem for market growth. The revised National Programme for Dairy Development (NPDD), approved with an additional budget of INR 1,000 crore bringing the total outlay to INR 2,790 crore for 2021-2026, focuses on enhancing milk quality, strengthening procurement infrastructure, and improving processing capabilities. The Animal Husbandry Infrastructure Development Fund (AHIDF), with an allocation of INR 15,000 crore, incentivizes investments in dairy processing and value addition infrastructure, directly benefiting yogurt manufacturers.

Major dairy cooperatives are witnessing substantial revenue growth, reflecting robust industry fundamentals. Amul, India's leading dairy brand with a revenue of INR 65,911 crore in the financial year, recorded volume-driven growth across all product categories. Mother Dairy, ranked second among food brands with a valuation of USD 1.15 billion, posted a turnover of approximately INR 17,500 crore in 2024-25, marking 16% growth. These established players are expanding their yogurt portfolios with innovative products catering to diverse consumer preferences.

The competitive landscape is intensifying with new market entrants. Karnataka Milk Federation's Nandini brand entered the Delhi-NCR market, bringing fresh competition to established players. Starting with plans to supply 100,000 liters of milk daily and expanding to yogurt and other dairy products, Nandini's competitive pricing strategy and quality focus are challenging the market dynamics in India's capital region where daily milk consumption reaches 8-9 million liters.

Tier 2 and Tier 3 cities represent untapped growth frontiers with improving internet connectivity, rising disposable incomes, and growing health consciousness. The penetration of organized retail chains and cold chain infrastructure development in these regions is enabling yogurt brands to expand beyond metropolitan markets. Cold storage facilities and efficient logistics networks ensure product freshness and quality maintenance throughout the supply chain.
Celebrity endorsements and aggressive marketing campaigns are amplifying brand visibility and consumer engagement. Social media platforms have emerged as powerful marketing tools, enabling brands to connect with younger consumers through influencer partnerships, recipe innovations, and interactive content. Digital marketing investments are yielding higher returns as consumers increasingly research products online before purchase decisions.

The drinkable yogurt segment is experiencing particularly strong growth momentum. The global drinkable yogurt market, projected to reach USD 76.8 billion by 2034, reflects the rising demand for convenient, on-the-go nutritional options. In India, traditional beverages like lassi and buttermilk provide a cultural foundation for drinkable yogurt acceptance, with modern probiotic drinks and flavored variants gaining popularity among urban consumers.
Cross-industry collaborations are enhancing market accessibility and affordability. Telecom operators offering subsidized data packages specifically for digital content consumption indirectly support e-commerce growth, while hardware manufacturers launching affordable smartphones enable digital retail penetration. These ecosystem partnerships create synergies that benefit the entire yogurt value chain from production to consumption.

India Yogurt Industry Segmentation

The report has segmented the market into the following categories:

Breakup by Product Type:
• Set Yogurt
• Greek Yogurt
• Yogurt Drinks
• Frozen Yogurt
• Others

Breakup by Flavor:
• Strawberry Blend
• Vanilla
• Plain
• Strawberry
• Peach
• Others

Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Breakup by Region:
• North India
• West and Central India
• South India
• East India

Competitor Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being:

• Amul (Gujarat Co-operative Milk Marketing Federation Limited)
• Britannia Industries Limited
• Cocoberry Retail Pvt. Ltd.
• Drums Food International Private Limited
• Heritage Novandie Foods Private Limited
• Karnataka Milk Federation
• Milky Mist Dairy
• Mother Dairy Fruit & Vegetable Private Limited
• Nestlé India Limited
• Parag Milk Foods

Recent News and Developments

• April 2025: Britannia Industries officially launched its Greek yogurt range in India, marking the company's strategic entry into the premium dairy segment. The new product line features authentic, high-protein Greek yogurt with bold flavors and functional nutrition benefits, targeting health-conscious consumers seeking protein-rich dairy alternatives.

• March 2025: The Union Cabinet approved the Revised National Programme for Dairy Development (NPDD) with an additional budget of INR 1,000 crore, bringing the total allocation to INR 2,790 crore for 2021-2026. This initiative aims to enhance milk quality, strengthen procurement infrastructure, and improve processing capabilities across India's dairy sector.

• November 2024: Karnataka Milk Federation's Nandini brand officially entered the Delhi-NCR market with milk, yogurt, and ghee products. The brand plans to supply 100,000 liters daily initially, targeting expansion to 1 million liters daily within five years, directly challenging established players Amul and Mother Dairy in the competitive northern market.

• June 2024: Both Amul and Mother Dairy increased milk prices by INR 2 per liter across all operating markets to compensate dairy farmers for rising production costs. This price adjustment, the first since February 2023, reflected sustained increases in procurement costs including feed prices and operational expenses.

• February 2024: Epigamia launched a new Greek yogurt variant combining yogurt with wholesome oats and seed mix, targeting health-conscious consumers seeking convenient, nutritious breakfast and snack options. This product innovation reflects the growing demand for functional foods that deliver multiple nutritional benefits.

Other Key Areas Covered in the Report
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

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