Baby Diapers Market: Resorting to Modern Marketing Techniques Through the Growing E-Commerce Platforms

Top-tier companies operating in the global baby diapers market are Kimberly Clark, Procter & Gamble, Unicharm, Hengan, SCA Hygiene Products, and Kao Corporation. Among them, Procter & Gamble and Kimberly Clark together account for a leading share in the market on account of their wide array of products. Other savvy companies operating in the industry too have been heavily investing in research and development to come up with better products keeping in mind the changing consumer dynamics and needs. They are continuously realigning their strategies and making efforts to enhance their production capacity in order to tap into the market more effectively and stay ahead of competition.

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Changing techniques used in product manufacturing, which is particularly evident in emerging economies of the world, has been a consistent trend in the global diapers market. Going forward too, the prominent players will drive growth in the market on the back of newer technologies and product innovation. A report by Transparency Market Research pegs the global baby diaper market as a booming industry. Because of the strong focus of product development and marketing, the global market has witnessed good growth so far and going forward too, it is expected to retain the momentum.

North America to Lose Market Share due to Saturation

Depending upon the type, the global baby diaper market can be broadly segmented into cloth diapers and disposable diapers. The cloth diapers can be further classified into fitted, pre-fold, flat, and all-in-one, among others. The disposable diapers can also be further classified into regular diapers, training nappy, ultra-absorbent diapers, super-absorbent diapers, biodegradable diapers, and swim pants. The disposable diaper segment holds more than half of the share in the global baby diapers market on account of their being user-friendly and cost-efficient.

Geographically, North America is one of the dominant regions in the global baby diapers market. In the years ahead, however, it is slated to trim some of its share due to a saturated market that offers little room for growth. Red hot competition too is making it difficult for companies to focus on developing new products in the region. Another major market is the Europe, Middle East, and Africa with a share of over 30.0%. Going forward, however, Asia Pacific will gain maximum in terms of market share due to the densely populated developing countries with fast-growing economies driving demand in the region.

Rising Birth Rate Coupled with Increasing Spending Capacity Drives Market

Fuelling demand in the global baby diapers market are factors such as a rising birth rate and reduced infant mortality rate. Additionally, strong awareness about hygiene and sanitation of toddlers, the swift pace of urbanization, a shift in consumer dynamics, and a higher women to men ratio are also leading to swift uptake of the products. Besides, with more women stepping out of homes to work and hence hard pressed for time, sales are rising. Other factors driving the market are the increasing population and the rising spending capacity of people.

Manufacturers and Marketers Leveraging Ecommerce Platforms to Push Sales Further

A noticeable trend in the global baby diapers market is the increasing focus on research and development which has led to better products being unveiled in the market every now and then. This has resulted in innovative products such as biodegradable diapers that has caught the attention of the rising ranks of discerning environment-friendly clientele. Besides, manufacturers and marketers of diapers are increasingly resorting to modern marketing techniques through the growing e-commerce platforms. This has led to an upswing in sales.

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