United States Plant-based Milk Market to Reach $11.52 Billion by 2030, Driven by Vegan Trends & Sustainable Dairy Alternatives

Leander, Texas and Tokyo, Japan - Dec.08.2025
As per DataM intelligence research report" Global Plant-based Milk Market reached USD 18.6 billion in 2022 and is expected to reach USD 38.4 billion by 2030 growing with a CAGR of 9.5% during the forecast period 2024-2031." Health-conscious consumers and lactose-free trends are driving rapid growth in plant-based milk products.

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United States: Recent Industry Developments

✅ In November 2025, Oatly opened a new "end-to-end" production facility in Texas to serve the central U.S. market The factory integrates oat milling and extraction to reduce logistics emissions It scales up the supply of the U.S.'s fastest-growing plant milk category

✅ In October 2025, Califia Farms launched a "Complete Nutrition" plant milk blend targeting families The product is fortified with protein, calcium, and DHA to match the profile of dairy milk It competes directly with cow's milk for the U.S. household staple market

✅ In September 2025, The FDA issued final guidance on the labeling of plant-based milk alternatives The guidance allows the use of the term "milk" but requires clear nutritional comparison statements It resolves years of regulatory uncertainty for the U.S. plant-based industry

✅ In August 2025, Starbucks U.S. announced the elimination of the surcharge for plant-based milk modifiers The policy change removes the "vegan tax" making sustainable options more accessible It drives volume growth for almond, oat, and soy milk in the food service channel

Japan: Recent Industry Developments

✅ In December 2025, Kikkoman Soyfoods released a "Premium Soy Milk" line using a new ultra-filtration method The method removes the "beany" flavor to appeal to consumers who dislike traditional soy milk It aims to expand the soy milk consumer base in Japan beyond health enthusiasts

✅ In November 2025, Kagome entered the plant-based milk market with a blend of vegetable and oat milk The product leverages Kagome's vegetable expertise to offer a unique nutrient profile It introduces a new "Vegetable Latte" concept to the Japanese market

✅ In October 2025, Starbucks Japan launched a limited-time "Rice Milk" latte featuring domestic rice The beverage highlights the sustainability and local sourcing of Japanese rice It promotes a traditional Japanese crop in a modern coffee format

✅ In September 2025, Marusan-Ai expanded its almond milk production capacity to meet surging demand The expansion reflects the rapid growth of almond milk as a Vitamin E source in Japan It solidifies almond milk as the second pillar of the Japanese plant milk market

Plant-based Milk Market: Drivers
The plant-based milk market is growing rapidly as consumers shift toward dairy alternatives driven by health, sustainability, and ethical considerations. Varieties such as almond, soy, oat, coconut, and pea milk are gaining mainstream acceptance due to their nutritional benefits, lactose-free composition, and low environmental footprint. Food manufacturers are investing in improved formulations that enhance taste, texture, and protein content to appeal to broader demographics. Rising interest in vegan lifestyles, flexitarian diets, and clean-label products continues to fuel adoption. Expanding café culture, retail availability, and use of plant-based milk in cooking and baking further support market growth.

Innovation is accelerating with fortified blends, barista-grade beverages, and functional ingredients that support immunity, gut health, and energy. Companies are developing sustainable sourcing practices and regenerative agricultural models to strengthen environmental impact. Partnerships between beverage brands, alternative protein startups, and food tech companies are enhancing product variety and availability. With increasing health consciousness and global sustainability initiatives, the plant-based milk market is positioned for strong and enduring expansion.

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Plant-based Milk Market: Major Players
Groupe Danone, Pacific Foods of Oregon, Inc., The Hain Celestial Group Inc., Turtle Mountain LLC, Vitasoy International Holdings Limited, Natura Foods, Sunopta Inc., Freedom Foods Group Ltd., Earth's Own Food Company Inc., Mc Cormick & Co., Goya Foods, an

Segment Covered in the Plant-based Milk Market:
By Source
The Plant-Based Milk market is segmented by source into soy milk 30%, almond milk 25%, coconut milk 20%, rice milk 15%, and other sources 10%, with soy milk dominating due to high protein content and widespread consumer acceptance. Almond and coconut milk are rapidly growing with rising preference for lactose-free and plant-based diets. Rice milk and other niche sources cater to specialty dietary needs. Increasing health awareness and sustainability trends continue to drive adoption globally.

By Packaging
Packaging formats include bottles 40%, carton packaging 35%, and pouches 25%, with bottles leading due to convenience, portability, and extended shelf-life options. Carton packaging is widely adopted for retail and household consumption. Pouches cater to on-the-go usage and smaller servings. Packaging innovation, including recyclable and sustainable materials, supports market growth and consumer preference.

By Distribution Channel
Distribution channels include retail stores 50%, online sales 30%, specialty stores 15%, and others 5%, with retail stores dominating due to easy accessibility and high consumer trust. Online sales are rapidly growing driven by e-commerce convenience and subscription models. Specialty stores provide premium and niche plant-based milk products. Expanding retail networks and digital channels enhance market penetration.

Regional Analysis
North America - 35% Share
North America leads the Plant-Based Milk market with 35% share driven by strong consumer awareness, health-conscious trends, and widespread availability of soy, almond, and coconut milk in the U.S. and Canada. Retail stores and online platforms dominate distribution. Carton and bottle packaging are most preferred. Growth is further supported by plant-based diet adoption and dairy alternatives awareness.

Europe - 30% Share
Europe holds 30% share due to high adoption of plant-based diets, increasing lactose intolerance awareness, and strong retail and e-commerce networks across Germany, France, and the UK. Soy and almond milk are the most consumed sources. Cartons and bottles dominate packaging. Specialty stores and online channels contribute to growing accessibility.

Asia Pacific - 22% Share
Asia Pacific accounts for 22% share driven by rising health awareness, increasing urbanization, and growing demand in China, India, Japan, and Australia. Soy and rice milk lead consumption due to cultural preferences and dietary habits. Retail stores remain primary distribution, supported by e-commerce growth. Packaging innovations and premium offerings are gradually increasing adoption.

Latin America - 8% Share
Latin America holds 8% share with growth fueled by increasing consumer interest in plant-based diets in Brazil, Mexico, and Argentina. Soy and almond milk are widely adopted. Bottles and cartons dominate packaging formats. Retail stores remain the leading distribution channel, with online sales gradually expanding.

Middle East - 3% Share
The Middle East records 3% share driven by rising awareness of lactose intolerance and adoption of plant-based alternatives in Gulf countries. Soy and almond milk are most preferred. Bottles and cartons dominate packaging, while retail stores remain the primary distribution channel. Increasing health trends support incremental market growth.

Africa - 2% Share
Africa holds 2% share due to limited consumer awareness and lower adoption of plant-based milk in South Africa, Nigeria, and Egypt. Soy and almond milk are primary sources. Retail stores dominate distribution, supported by small-scale online sales. Gradual expansion is expected as urbanization and health-conscious trends grow.

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