United States Health and Wellness Products Market to Reach $3.21 Billion by 2030, Driven by Consumer Wellness Trends & Preventive Healthcare

Leander, Texas and Tokyo, Japan - Dec.08.2025
As per DataM intelligence research report" Global Health And Wellness Products Market reached US$ 6.8 billion in 2022 and is expected to reach US$ 10.7 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2024-2031." Lifestyle shifts toward preventive health and self-care continue to accelerate demand for wellness products.

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United States: Recent Industry Developments

✅ In November 2025, Peloton announced a strategic pivot to sell branded recovery hardware and supplements in retail stores The move expands the brand's physical presence beyond connected fitness equipment It targets the broader U.S. active recovery market with massage guns and protein powders

✅ In October 2025, Oura Ring partnered with Talkspace to integrate sleep data into mental health therapy sessions The collaboration allows therapists to monitor physiological stress markers of their patients remotely It bridges the gap between physical health tracking and mental wellness in the U.S.

✅ In September 2025, GNC launched a "Personalized Wellness" subscription service using AI-driven health assessments The service delivers custom vitamin packs based on lifestyle data and blood biomarkers It modernizes the traditional supplement retail model for U.S. consumers

✅ In August 2025, Calm acquired a corporate wellness platform to expand its B2B offering for employee burnout The acquisition adds coaching and resilience training to its popular meditation app It strengthens the mental health support infrastructure for U.S. corporations

Japan: Recent Industry Developments

✅ In December 2025, Suntory Wellness launched a new "Sesamin" supplement formulation targeting cognitive health The product uses improved extraction technology to enhance the bioavailability of antioxidants It appeals to the growing market of Japanese seniors concerned about dementia

✅ In November 2025, ASICS introduced a "Health-Tech" shoe capable of tracking gait and calorie burn without a phone The footwear syncs directly to a cloud platform to provide walking coaching for elderly users It combines Japanese manufacturing precision with IoT wellness technology

✅ In October 2025, Tanita Corporation opened a new concept store in Tokyo focused on "Measurement and Health" The store offers professional-grade body composition scans and personalized diet advice It promotes a data-driven approach to weight management in Japan

✅ In September 2025, Kirin Holdings expanded its "iMUSE" immune-care brand into the professional spa channel The expansion includes immune-supporting beverages served after massage treatments It integrates functional ingredients into Japan's relaxation industry

Health And Wellness Products Market: Drivers
The health and wellness products market is witnessing strong growth as consumers increasingly prioritize preventive healthcare, holistic wellbeing, and lifestyle-based nutrition. Demand is rising across supplements, functional foods, personal care, fitness equipment, organic products, and mental wellness solutions. Shifts toward self-care, clean-label ingredients, and natural formulations are influencing purchasing behaviors, especially among millennials and health-conscious consumers. Digital platforms, telehealth, and mobile wellness apps are strengthening market access, enabling personalized recommendations and continuous engagement. As chronic diseases and lifestyle disorders increase globally, people are actively seeking products that support immunity, energy, weight management, sleep regulation, and long-term vitality.

Manufacturers are investing heavily in innovation, using botanicals, probiotics, adaptogens, nootropics, and plant-based ingredients to meet evolving consumer expectations. Retailers and brands are expanding via direct-to-consumer models, subscription programs, and omnichannel strategies. In addition, corporate wellness initiatives, gym culture, and sports nutrition trends are accelerating market adoption. Governments and regulators are also promoting preventive healthcare through awareness campaigns and quality standards. With rising disposable incomes, expanding wellness ecosystems, and strong consumer sentiment toward healthier lifestyles, the health and wellness products market is positioned for robust and sustained global expansion.

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Health And Wellness Products Market: Major Players
Nestle S.A., Bionova, Cargill, Incorporated., Unilever, Airen Herbals, Amway Corp., Tanmiah Food Company, Zydus Wellness, Vitabiotics and Bayer AG.

Segment Covered in the Health And Wellness Products Market:
By Product
The Health and Wellness Products market is segmented into functional food and beverages 35%, dietary supplements and nutraceuticals 30%, cosmetics and personal care 25%, and others 10%, with functional foods leading due to growing demand for fortified and ready-to-consume products. Dietary supplements maintain strong adoption among adults seeking preventive health solutions. Cosmetics and personal care continue growing with the rising trend of beauty and self-care. Other products include wellness devices and niche offerings targeting holistic health needs.

By Function
By function, the market is divided into brain health 20%, immune support 30%, weight management 15%, beauty 25%, and others 10%, with immune support dominating due to heightened awareness of disease prevention. Beauty and brain health products are growing as consumers prioritize appearance and cognitive performance. Weight management products are increasingly adopted in urban populations. Other functions include digestive health, cardiovascular support, and general wellness offerings.

By Distribution Channel
Distribution channels include supermarkets/hypermarkets 30%, drug stores 25%, convenience stores 10%, e-commerce 25%, and others 10%, with supermarkets and drug stores leading due to easy product accessibility. E-commerce is rapidly growing, driven by online convenience and subscription models. Convenience stores serve quick-purchase and on-the-go consumers. Other channels include fitness centers, specialty stores, and direct-to-consumer models.

Regional Analysis
North America - 35% Share
North America leads the Health and Wellness Products market with 35% share driven by high consumer health awareness, advanced retail infrastructure, and strong e-commerce adoption. The U.S. dominates regional revenue due to wide availability of supplements, functional foods, and beauty products. Preventive health trends and fitness-conscious lifestyles fuel consistent demand. Canada also contributes steadily through fortified foods and personalized wellness offerings.

Latin America - 8% Share
Latin America holds 8% share supported by rising health consciousness, urbanization, and growing adoption of dietary supplements in countries like Brazil and Mexico. Consumers are increasingly seeking functional foods and immune support products. Retail expansion, including supermarkets and drug stores, is enhancing product accessibility. Government campaigns promoting nutritional wellness are boosting regional market growth.

Europe - 28% Share
Europe accounts for 28% share due to a mature market with strong preventive health trends, widespread use of dietary supplements, and high adoption of beauty and personal care products. Germany, France, and the UK drive most of the regional revenue. E-commerce and pharmacy channels ensure broad consumer access. Focus on brain health and immunity continues to stimulate demand across the region.

Asia Pacific - 22% Share
Asia Pacific holds 22% share driven by rising urban populations, increasing disposable income, and growing awareness of wellness products in China, India, and Japan. Functional foods and beverages are gaining popularity as convenient health solutions. Online retail platforms are expanding product reach. Government initiatives supporting preventive health are also contributing to market growth.

Middle East - 4% Share
The Middle East records 4% share with growth fueled by preventive healthcare initiatives, rising awareness of nutrition and beauty products, and adoption of dietary supplements in Gulf countries. Retail pharmacies and e-commerce are key channels for distribution. Seasonal health concerns drive demand for immune support products. Beauty and personal care trends are gradually expanding market adoption.

Africa - 3% Share
Africa holds 3% share due to limited awareness, lower purchasing power, and uneven product accessibility in several countries. South Africa, Nigeria, and Kenya are leading markets driving adoption of functional foods and supplements. E-commerce and pharmacy channels are slowly improving access. Growing interest in immunity, weight management, and beauty products is expected to support long-term growth.

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