Global Brain Health Supplement Market Transforms Cognitive Care, Fostering Innovation and Lifelong Mental Vitality

Market Size and Growth

According to DataM Intelligence, the global brain health supplements market was valued at US$8,867.8 million in 2024 and is projected to reach US$25,293.70 million by 2032, registering a strong CAGR of 14.2% during 2025-2032.

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Key Development:

United States: Recent Brain‐Health Supplement Developments

✅ In December 2025, Bened Life launched Neuralli® Cognition+ a daily probiotic supplement for adults 50+, developed to support cognitive function, short‐term memory and healthy aging.

✅ In November 2025, Memory Lift was introduced to the market as a natural nootropic aimed at improving memory, focus and mental clarity for adults seeking enhanced brain performance.

✅ In November 2025, Neuro Sharp launched a new brain‐health formula targeting mental clarity, focus and memory support for consumers seeking non‐stimulant cognitive enhancement.

✅ In October 2025, companies expanded their "brain‐health oriented" products by launching or reformulating omega‐3 / DHA‐rich supplements for cognitive wellness and support of brain & eye health in the U.S. market.

Japan: Recent Brain‐Health Supplement Developments

✅ In October 2025, at the Health Ingredients Japan 2025 held in Tokyo, several nutrition‐ and supplement‐industry players showcased new innovations aimed at brain health and cognitive wellness, reflecting growing focus on mental performance in Japan.

✅ In late 2025, discussions within public health circles emphasized establishing a "brain economy" promoting brain‐health awareness, preventive care, and infrastructure for early cognitive support and research in Japan.

✅ In 2025, several Japanese nutraceutical and health‐nutrition firms signalled renewed interest in supplementing diets with ingredients and formulations intended to support aging‐related cognitive resilience and concentration, in line with social ageing trends and demand for brain health maintenance.

✅ In 2025, global‐scale growth in demand for brain‐health powders and supplements including those distributed or marketed in Japan has accelerated, driving greater availability and consumer interest in nootropic and cognitive‐support products across markets that include Japan.

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The global brain health supplements market is expanding rapidly, supported by significant demographic and epidemiological shifts. The world's population aged 60+ is projected to grow from 1.1 billion in 2023 to 2.1 billion by 2050, reaching 2.5 billion by the late 2060s, creating sustained demand for memory-support and neuroprotective formulations. Mental-health vulnerability in this group remains high, with 14.1% of adults aged 70+ living with a mental disorder and these conditions account for 6.8% of all years lived with disability, reinforcing the market's long-term growth foundation.

Younger adults are emerging as a rapidly expanding consumer base. US BRFSS data, covering 4.5 million respondents, shows self-reported cognitive difficulty among adults 18-39 nearly doubled, from 5.1% in 2013 to 9.7% in 2023, while overall cognitive disability increased from 5.3% to 7.4% over the same period. Cognitive disability now affects 14% of US adults, with markedly higher prevalence among American Indian/Alaska Native adults (11.2%), Hispanic and Black populations (approaching 10%), and individuals earning < $35,000, who report nearly 4× higher prevalence than higher-income groups. These disparities are broadening the market toward performance-driven, stress-related, and affordability-focused cognitive solutions.

Market Growth Catalyst: Escalating Cognitive Health Challenges Across Age Groups

The brain health supplements market is expanding rapidly as cognitive challenges rise across both older and younger populations. Cognitive impairment affects 14.1% of adults aged 70+, while the US population with cognitive disabilities increased from 61 million (2016) to 70+ million (2022). Younger adults are also impacted, with self-reported cognitive difficulties nearly doubling from 5.1% to 9.7% over the last decade. Chronic conditions, such as stroke, hypertension, diabetes, and high cholesterol, further elevate risk, with cognitive disability exceeding 18% in stroke survivors. This growing cognitive strain is pushing consumers toward clinically supported supplements for memory, focus, and mental clarity. As healthcare systems struggle to meet rising mental health needs, the shift toward over-the-counter brain health supplements is becoming a major driver of current market growth.

Regulatory Landscape for Brain Health Supplements in Europe

Strict regulations govern the European brain health supplement market to ensure product safety, efficacy, and consumer protection:

Novel Foods Approval: Under EU Regulation 2015/2283, ingredients not widely consumed before May 1997 require pre-market approval as novel foods. This ensures that all new ingredients are thoroughly evaluated before entering the market.

Approved Vitamins and Minerals: Only vitamins and minerals listed in EU Directive 2002/46/EC are allowed in supplements, maintaining safety and compliance for all products.

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Health Claims Regulation: Regulation (EC) No 1924/2006 mandates that claims related to cognitive function, memory enhancement, or mental performance must be scientifically substantiated, with the EFSA evaluating such claims. Non-compliant products face penalties, driving the need for robust clinical trials and scientific validation.

UK Post-Brexit Regulatory Landscape: While many standards mirror the EU, the Food Standards Agency (FSA) oversees novel food approvals, and health claims fall under the Nutrition and Health Claims (England) Regulations 2007. Herbal or botanical brain supplements must also comply with the Traditional Herbal Registration (THR) scheme to ensure safety and quality.

Segment Analysis: Memory Enhancement Segment in the Global Brain Health Supplements Market

The memory enhancement segment is one of the fastest-growing categories in the global brain health supplements market, driven by rising cases of MCI and dementia in adults over 60. Demand is shifting toward clinically validated and natural formulations that support long-term cognitive function.

Recent launches are strengthening credibility:

> In November 2025, Memory Lift introduced its new nootropics supplement aimed at improving focus, recall, and overall cognitive function for adults seeking natural brain support. Formulated with a 661 mg proprietary blend of clinically studied ingredients, including Bacopa Monnieri, Phosphatidylserine, DHA, Huperzine A, and essential vitamins and minerals, the product targets mental clarity, sharper thinking, and reduced brain fog.

> In September 2025, Reckitt's Neuriva brand launched Neuriva Memory 3D, a next-generation brain health supplement designed to support short-term, long-term, and working memory. The formula features two clinically tested ingredients, Cognicell and Neurofactor, along with vitamins B6, B12, and folic acid to promote overall brain health.

Regional Analysis: Europe's Brain Health Supplements Market Growth Driven by Premiumization and Clinical Validation

The European brain health supplements market was valued at US$2,787.43 million in 2024, projected to reach US$7,576.90 million by 2032, growing at a CAGR of 13.4%.

The European brain health supplements market is growing steadily, driven by an ageing population, rising mental wellness awareness, and demand for natural, clinically validated formulations. Innovation and digital-first strategies are accelerating expansion, with consumers increasingly adopting e-commerce and at-home cognitive support tools. Clinically backed products with premium, science-based ingredients are highly preferred, reinforcing the region's quality-focused nutraceutical market. This convergence of natural formulations and digital cognitive solutions positions Europe for sustained growth in brain health supplementation.

Notable Developments in Europe

In February 2025, SFI Health EMEA announced the launch of its clinically researched Equazen brain health supplements in Portugal, following a 2024 license-in agreement with distributor Eqyon Healthcare Solutions. Eqyon will market Equazen's Omega-3 and Omega-6-based formulas-supported by over 15 clinical studies and known for improving learning, concentration, and cognitive development-through pharmacies and parapharmacies.

In November 2024, Bayer Consumer Health introduced Berocca Mind, a new Amazon-exclusive supplement featuring Spanish sage extract to support memory and cognitive performance. The effervescent, vegan-friendly formula includes 12 essential vitamins and minerals-such as all eight B vitamins, magnesium, zinc, and iron-and comes in Berry and Lemon flavours with no sugar, caffeine, or artificial additives.

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Major Key Players

The key players that are contributing to the growth of the market include Herbalife International of America, Inc., Amway Corp., Nestlé Health Science, Onnit Labs, Inc., NOW Foods, Pharmavite, Reckitt Benckiser Group plc., Life Extension, Blackmores, Jarrow Formulas, Inc., among others.

Company Profile - Reckitt Benckiser Group plc.

Reckitt is a global consumer goods company specializing in health, hygiene, and nutrition products, with a focus on improving everyday well-being. Under its brand Neuriva, Reckitt offers brain health supplements designed to support memory, focus, and overall cognitive function. The company emphasizes science-backed formulations and innovation to meet evolving consumer health needs. With a strong global presence, Reckitt continues to drive growth across health and wellness categories.

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Key Developments

In February 2024, Reckitt's Neuriva, a leading brain health supplement, has introduced the first-ever 30-Day Brain Health Challenge, designed to help consumers build a daily brain-healthy routine. Integrated with the Neuriva Brain Gym app, the challenge features simple daily activities, games, and assessments to support cognitive well-being.

Why Choose This Global Brain Health Supplement Market Report

For investors, corporate strategists, policymakers, and industry participants, navigating the rapidly evolving global brain health supplements market requires deep, actionable insights. This comprehensive report serves as a critical roadmap, offering:

Latest Data & Forecasts - Comprehensive, up-to-date insights and projections through 2032. Coverage includes global value by Component, source, distribution channel, end-user and application segments (sleep disorders, jet lag, shift-work). Scenario forecasts with region-level splits (North America, Europe, Asia-Pacific, South America, Middle East and Africa) and sensitivity to factors such as regulatory reclassification and raw-material costs.

Competitive Benchmarking - Standardized profiling and benchmarking of leading pharma and nutraceutical players, contract manufacturers and e-commerce specialists active in the market.

Geographic & Emerging Market Coverage - Region-by-region market sizing, growth drivers, reimbursement dynamics, cultural/consumer behavior and market access considerations. Focus on high-growth or regulatory-uncertain markets.

Actionable Strategies - Identify opportunities for launching innovative products, while leveraging strategic partnerships and supply chain integration for maximum ROI.

Expert Analysis - Insights from industry experts such as clinical sleep specialists, regulatory affairs professionals and key manufacturing companies.

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