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Cutiemalta's Instagram Video Goes Viral - Helps Malta Collectors Spot Fake Pop Mart & Labubu Toy

12-08-2025 11:07 AM CET | Consumer Goods & Retail

Press release from: Blindbox Malta

Cutiemalta's viral Instagram video teaches collectors in Malta how to verify authentic Pop Mart and Labubu figures

Cutiemalta's viral Instagram video teaches collectors in Malta how to verify authentic Pop Mart and Labubu figures

Gzira, Malta - Cutiemalta, a local collectible store, just blew up on Instagram with a video that teaches collectors how to tell real Pop Mart and Labubu blind-box figures from fakes. The clip, which you'll find on @cutie_malta, shot past 10,000 views in under 48 hours. Clearly, people in Malta are getting worried about counterfeit toys flooding the market.

In the video, they use a real Pop Mart Labubu figure to show the key differences between genuine and fake toys. Collectors here have been sounding off about knockoff blind boxes for a while now, so this hit a nerve.

Malta Wants the Real Thing

Cutiemalta's viral hit isn't happening in a vacuum. Demand for legit blind-box toys in Malta is way up. During Black Friday, Cutiemalta saw sales jump by 70% - all because they slashed prices on real Labubu blind boxes from €49 down to €29.99. Fans snapped up favorites like "The Monsters - Have a Seat," the viral "Exciting Macaron" plushies, and those "Big into Energy" figures.
More details here: https://cutiemalta.com

More and more Maltese collectors - especially fans of blind boxes, kawaii goodies, and all things cute - are ditching sketchy online sellers. They want to buy local and stay away from fakes.

Cutiemalta Leads the Charge Against Fakes

Right now, Cutiemalta is one of the only places in Malta to find original, authentic Pop Mart and Labubu figures. They're not just a shop - they're a community brand, sharing tips and info to help collectors make smart choices.

"We're seeing a ton of fake Labubu stuff coming into Malta," a Cutiemalta spokesperson said. "We made this video to protect collectors, especially newcomers who might not know what to look for. The response just proves how much people here care about authenticity."

The video's now pinned to the top of their Instagram, so anyone can use it as a quick guide before buying.

Instegram: https://www.instagram.com/cutie_malta

A Safe Local Choice for Collectors

If you're in Malta, you can buy straight from Cutiemalta's online store and know your figures are the real deal - sealed, official, and never fake. They deliver fast all over Malta, or you can pick up your order in Gzira.

GBP: https://share.google/wVQ6oUsPHA2BLbtj1

Cutiemalta's not stopping here. They've got more educational content on the way, all aimed at supporting Malta's growing blind-box and kawaii collecting crowd.

Cutiemalta
📍 Triq Sir Patrick Stuart 91, Gzira, Malta
📞 +356 9944 8151
📧 info@cutiemalta.com

Cutiemalta is a Malta-based online store specializing in authentic blind-box collectibles, kawaii items, and pop-culture merch. The company focuses on consumer trust, authenticity, and education, helping local collectors avoid replica products and enjoy genuine collectible figures. Cutiemalta serves fans and collectors across Malta with fast delivery and pickup options.

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