Press release
Garrett Nann and POP Advertising Partners Prove AI Search Now Drives 20%+ of E-Commerce Revenue
The anonymized e-commerce client, operating on Shopify with annual revenue exceeding $10 million, implemented Nann's proprietary AI Search Dominance Framework beginning September 5, 2025. In just 90 days, the brand achieved:
* +209% total users (372,936 vs 120,641 previous period)
* +167% conversions (5,311 key events)
* +276% direct traffic - the unmistakable fingerprint of AI recommendations where users type the URL manually after seeing the brand cited as the #1 or #2 answer in Grok, ChatGPT Search, Perplexity, Claude, and Gemini
* An estimated 55,000-61,000 "dark AI" sessions hidden in Direct and (data not available) channels, representing 15-16% of all traffic and over 20% of total revenue
Detailed attribution analysis confirms AI models are now the primary discovery engine for high-intent buyers, with tagged ChatGPT referrals growing +37% and hidden AI traffic exploding to nearly 60,000 users in a single quarter.
"These numbers are conservative," stated Garrett Nann. "We're already seeing the same pattern repeat across home services, B2B SaaS, legal, and health verticals. Any business that treats AI search as 'nice-to-have' or waits until 2027 is choosing obsolescence. Google is no longer the homepage of the internet - Grok, ChatGPT, and Perplexity are. If your brand isn't the default answer when a consumer asks an AI who the best option is, you simply will not exist to that buyer."
Nann warns that the compounding nature of entity authority and citation density creates a winner-take-all dynamic: the brands that establish dominance in 2025-2026 will become permanently embedded as the default recommendation as AI search volume grows another 5-10 times in the coming 12 months.
Key findings from the case study include:
* AI-driven visitors convert at or above site average because they arrive pre-sold by the AI's recommendation
* The surge began compounding in week 3 and peaked at 4 times normal direct traffic by week 12
* Zero additional ad spend was required - only strategic entity optimization and citation syndication
* Competitors without an AI search strategy are now permanently locked out of this traffic source as the gap widens daily
POP Advertising Partners has officially opened limited spots in its 2026 AI Search Dominance program - the only done-for-you service that guarantees top-answer placement across Grok, ChatGPT Search, Perplexity, Claude, and Gemini or the client pays nothing.
Business owners and agency leaders can request a complimentary AI Visibility Audit - revealing current mention volume and share-of-voice inside every major generative engine - at https://popadpartners.com.
About Garrett Nann
Garrett Nann is co-founder and Head of AI Search Strategy at POP Advertising Partners. He is recognized as the foremost practitioner of generative engine optimization and creator of the AI Search Dominance Framework used by seven- and eight-figure brands nationwide.
About POP Advertising Partners
New Jersey-based POP Advertising Partners is the leading performance marketing agency specializing in AI-first lead generation, generative engine optimization, and zero-click conversion systems for e-commerce, home services, and B2B brands.
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Country: United States
Website: https://popadpartners.com
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