Gemar & Party Color House Introduce Expanded Balloon and Party Supply Programs for Retailers at ASD Market Week 2026 03-17-2026 | Las Vegas, NV

Gemar Balloons and Party Color House announced today that they will present an expanded selection of premium European balloons and coordinated party supplies at ASD Market Week 2026, taking place March 17-19 at the Las Vegas Convention Center.
The showcase is tailored for party shops, distributors, gift stores, and online sellers seeking high-margin, trend-driven products backed by reliable supply and merchandising support.

Building on the success of their 2025 trade show season, Gemar will spotlight its world-renowned Shiny Range, featuring more than 120 reflective and richly pigmented colors designed to elevate retail displays and drive impulse purchases. The collection includes metallics, pastels, brights, and seasonal tones crafted to meet the growing demand for elevated party décor and coordinated color stories.

Party Color House, Gemar's exclusive U.S. distribution partner, will exhibit complete party lines from Party Deco, offering cohesive themes, tableware, banners, candles, and décor that allow retailers to create unified assortments with minimal effort. The partnership enables buyers to source balloons and party supplies from a single, trusted provider-reducing costs, simplifying restocking, and improving store presentation.

"At ASD, our goal is to help retailers access premium, ready-to-sell collections that make their business more profitable," said Piero Bove, U.S. Director for Party Color House. "Gemar's Italian-crafted balloons combined with Party Deco's contemporary party lines give shops and distributors a curated, high-quality assortment that delivers strong margins, exceptional color consistency, and reliable U.S. fulfillment."

During the show, Gemar and Party Color House will offer exclusive ASD buyer incentives, including a 10% discount on first orders placed at the event, curated starter assortments, and mixed cases designed for quick shelf placement. These programs support both small independent stores looking to expand selectively and large distributors seeking efficient inventory refresh options.

Live booth demonstrations will highlight merchandising techniques, color-blocking strategies, and retail storytelling-showing visitors how to use Gemar's Shiny Range to create eye-catching displays that increase foot traffic and average order value. Attendees will also experience new color palettes and upcoming seasonal releases designed specifically with U.S. consumer trends in mind. The combined offering provides solutions for a broad range of customers, including:

1. Independent party shops searching for high-impact, differentiated product lines.
2. Regional and national distributors expanding premium assortments.
3. Gift and variety stores looking to capture the growing décor category
4. E-commerce retailers needing color-consistent balloons and strong visual packaging.

Both Gemar and Party Deco are recognized for their commitment to European manufacturing standards, durability, and design excellence-qualities that reduce returns, improve customer satisfaction, and enhance the retailer's brand positioning.

Visitors to ASD Market Week 2026 will also discover ready-to-order kits, bestseller packs, and pre-merchandised assortments created to accelerate setup, simplify reorders, and strengthen seasonal storytelling.

The Gemar USA team will be on site to provide recommendations, sales insights, and market-based strategies drawn from their extensive work with retailers across North America.

For inspiration, explore 7 Must-Know Holiday Balloon Trends 2025: https://gemarusa.com/blog/holiday-balloon-trends-2025/

Visit 🌐 www.gemarusa.com to discover the Gemar difference.

🌐 www.gemarusa.com
📍 Gemar USA / Party Color House
14001 NW 112 Ave Suite #14
Hialeah Gardens, FL 33018, USA

Anyeri Sequeira
Wholesale Sales Representative
anyeri@gemarusa.com
+1 (786) 773-5863 ext. 3003

About Gemar Balloons
Founded in Italy, Gemar Balloons is a global leader in premium latex and foil balloon manufacturing, celebrated for its innovative finishes, strict quality controls, and an expansive palette of more than 120 colors. With over 123 years of craftsmanship, Gemar blends tradition and modernity to create balloons designed for exceptional visual impact and reliable performance. For the Americas, Gemar USA serves as the official headquarters and central hub for distribution, education, and brand development, ensuring retailers and distributors across North and South America receive dedicated support and consistent access to the full Gemar product range.

About Party Color House
Party Color House is the exclusive U.S. distributor for Gemar and Party Deco, offering premium balloons and curated party supplies to shops, distributors, and e-commerce retailers. Based in Miami, the company provides European factory-direct quality with U.S. logistics support, merchandising guidance, and trend-driven assortments.

This release was published on openPR.