Cannabis-based Alcoholic Beverages Market to hit USD 21.74 Billion by 2032, Product Segment holds 54.2% Market revenue.

Global Cannabis-based Alcoholic Beverages Market was valued at USD 12.87 Billion in 2023 and is projected to hit USD 21.74 Billion by 2032, with a compound annual growth rate (CAGR) of 6% during the forecast period 2024-2032.

The cannabis-based alcoholic beverages market is growing due to rising consumer interest in functional and infused drinks, expanding legalization of cannabis, and increasing experimentation by major alcohol brands. Enhanced product innovation, premium formulations, and shifting preferences toward alternative, wellness-oriented beverages are also accelerating adoption and boosting global market demand.

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United States: Recent Industry Developments
✅ November 2025- Legislation move: As part of the agreement to end the U.S. government shutdown, Congress passed a provision banning intoxicating hemp-derived drinks that contain more than 0.4 mg of per container a measure that effectively threatens most low-dose beverages currently on sale.

✅ October 2025- Integration into mainstream alcohol distribution: A hemp-derivedbeverage producer (CannaBuzz) became the first -drink maker to join the major alcohol-wholesalers trade group Wine & Spirits Wholesalers of America (WSWA), marking a milestone for -drink distribution and signaling increasing acceptance within the traditional alcohol supply chain.

✅ August 2025 - On-tap drinks rollout: Brands such as Pharos Premium Infused Beverages began offering hemp-derived drinks on draft in bars/taverns across at least three states (Wisconsin, South Carolina, Minnesota), broadening availability beyond canned or bottled formats.

☛ Cannabis Based Alcoholic Beverages Market Competitive Landscape:
Anheuser-Busch InBev, CannaVines, Dutch Windmill Spirits BV, Heineken NV, Klosterbrauerei Weißenohe GmbH & Co.KG, MJ Wines LLC and Cannawine.

Key 2025 Industry Developments & Market Moves
✅ November 2025 - Federal regulatory crackdown passed by Congress: new legislation redefines "hemp" to strictly limit content in hemp‐derived drinks and edibles; starting Nov 13, 2026, containers must contain no more than 0.4 mg of , a threshold that will eliminate the vast majority of existing beverages.

✅ August 2025 - On‐tap drinks go live: Some brands (e.g. Pharos Premium Infused Beverages) began offering ‐infused sparkling beverages on draft in bars/taverns across states such as Wisconsin, South Carolina, and Minnesota - expanding beyond cans/bottles to draft format.

✅ March 2025 - Industry report shows broader shift toward cannabis beverages within "alternative adult beverages": A 2025 industry report reconfirmed that ‐infused drinks (alongside hard seltzers, RTDs, non‐alcoholic drinks) are reshaping the U.S. adult‐beverage landscape.

✅ June 2025 (mid‐year) - Growing regulatory pressure at state level: Several U.S. states introduced bills to regulate or ban intoxicating hemp drinks, reflecting a patchwork of local laws as the industry expands.

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We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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Market Segmentation:-
→ By Product Type
Alcoholic cannabis beverages - 54.2% of total cannabis beverages market in 2025.

Non‐Alcoholic cannabis beverages - the remaining 45.8% (i.e. about 0.77 billion USD of the 2025 total), reflecting demand for wellness‐/non‐intoxicating drinks.

→ By Component Type
‐Infused Beverages - in one segmentation, beverages are leading globally (in 2024) with a 52% share.

Infused Beverages - remaining 48% (or slightly lower), but expected to grow at a higher CAGR (because of recreational demand and regulatory changes in some markets).

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☛ Regional Analysis for Cannabis-based Alcoholic Beverages Market :
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
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