United States Incontinence Care Products Market to hit USD$ 28.45 billion by 2031: Growth Drivers, Key Players & Investment Opportunities

Global Incontinence Care Products Market size was valued USD16.79 billion in 2021 and is estimated to reach USD 28.45 billion by 2031, growing at a CAGR of 7.3% during the forecast period (2024-2031).

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United States: Recent Industry Developments

✅ Nov 2025: Kimberly-Clark expanded its adult diaper lineup with ultra-thin high-absorbency designs made for active lifestyles.

✅ Oct 2025: Essity partnered with U.S. nursing facilities to integrate smart diaper monitoring sensors to support elderly care.

✅ Sep 2025: Procter & Gamble increased production of skin-friendly incontinence pads using hypoallergenic and sustainable materials.

Japan: Recent Industry Developments

✅ Nov 2025: Unicharm launched AI-assisted incontinence management systems for hospitals and senior care homes.

✅ Oct 2025: Kao Corporation introduced ergonomic pant-style adult diapers tailored for Japan's aging population.

✅ Sep 2025: Growing popularity of discreet odor-control incontinence wear boosted demand across retail and e-commerce channels.

GCC: Recent Industry Developments

✅ Nov 2025: NMC Healthcare partnered with global suppliers to enhance incontinence support solutions in long-term care facilities.

✅ Oct 2025: Pharmacies across the UAE widened their premium incontinence product offerings, focusing on comfort and skin protection.

✅ Sep 2025: Government-backed elder care programs increased demand for adult diapers and reusable absorbent garments across the GCC.

Major Growing Players:

ConvaTec Inc, Coloplast Corp, BD, Wellspect HealthCare (Dentsply Sirona), Hollister Incorporated, Domtar Corporation, Kimberly-Clark Corporation, Ontex, Procter & Gamble and Paul Hartmann AG.

Recent M&A Activity

1. Sumitomo Corporation acquired full ownership of U.S.-based ActivStyle, a key supplier of home medical products for chronic conditions including incontinence, in May 2025 to strengthen its healthcare distribution in North America.​

2. Earlier deals set the tone, such as KKR's 2023 acquisition of Clinisupplies (continence manufacturer) and its subsequent purchase of the Aquaflush transanal irrigation portfolio, signaling ongoing interest in bowel and urinary segments.

Forecast Projection:

The Global Incontinence Care Products Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Global Incontinence Care Products Market report is built on solid intelligence - powered by both primary and secondary research. Our analysts have deep-dived into every factor that can influence your business roadmap, including government regulations, competitive landscape, tech innovations, historical market behavior, upcoming breakthroughs, adjacent industry trends, market volatility, growth prospects, and potential risks.

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Key Segments:

By Product Type: (Non-absorbents, Absorbents)

By Usability: (Disposable, Reusable)

By Application: (Female, Male)

By Distribution Channel: (Retail Stores, Hospital/Clinics, Online Channels, Others)

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: sets the stage by defining the full scope of the report and delivering an executive summary of key market segments across regions, product types, and applications. It provides a comprehensive snapshot of current market sizes and reveals future growth potential, offering a clear vision of how the market will evolve in the short, mid, and long term.

Chapter 2: uncovers critical insights and highlights the most impactful emerging trends shaping the Incontinence Care Products market's future - essential knowledge for investors and strategists looking to stay ahead.

Chapter 3: dives deep into the competitive landscape, delivering an in-depth analysis of Incontinence Care Products manufacturers. It covers market share dynamics, strategic developments, and the latest mergers and acquisitions that are redefining the industry.

Chapter 4: profiles the market's leading players, offering detailed views of their revenue streams, profit margins, product portfolios, and recent innovations - arming you with the intel to benchmark and strategize effectively.

Chapters 5 & 6: break down revenue performance by region and country, providing a quantitative analysis that spotlights growth hotspots, development prospects, and the unique opportunities each market offers across the globe.

Chapter 7: explores market segmentation by type, revealing the size and untapped potential of each segment - guiding you toward lucrative "blue ocean" opportunities that competitors may have overlooked.

Chapter 8: analyzes the market by application, evaluating downstream sectors with the highest growth potential and identifying promising areas for expansion and investment.

Chapter 9: maps the entire industry supply chain, tracing upstream suppliers to downstream distributors, giving you full visibility into critical business linkages and value drivers.

Chapter 10: wraps up with a powerful summary of the report's key findings and strategic takeaways, delivering the must-know insights every industry stakeholder needs to make confident, forward-looking decisions.

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New Product Launches

1. Launches emphasize absorbency, sustainability, skin care, and digital features for user comfort.

2. Essity (TENA brand) launched upgraded Sensitive Care Pads in October 2025 with a 5-in-1 Skin Formula including Aloe and Vitamin E, claiming up to 100% irritation-free performance and 20% drier surfaces for overnight use.​

3. Ontex introduced the iD Discreet incontinence range across Europe in June 2025, featuring breathable materials for daily wear and dignity-focused design.​

4. Attindas Hygiene Partners debuted a new disposable underwear line in North America in September 2022 (with expansions noted into 2025), using Maxi Comfort tech for leak-free, body-adaptive fit.​

5. Medtronic gained FDA approval for the Altaviva device in September 2025, a minimally invasive implant for urge urinary incontinence treatment.

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Investments and Funding

1. Venture capital is flowing into startups addressing urinary health via devices and digital therapeutics, with over a dozen firms raising funds in 2024-2025 totaling more than $500 million collectively.​

2. Investors are targeting incontinence-focused medtech, with global adult diaper spending projected at $9.7 billion in 2025 amid rising demand.​

3. Notable rounds include Pelvital's $2.68 million seed for its FDA-cleared Flyte pelvic floor therapy device (late 2024, scaling into 2025) and Afynia's $5 million for femtech incontinence solutions in March 2025.​

4. Broader market funding supports expansions like First Quality's Macon, GA facility upgrade, set for completion by September 2025 to boost adult incontinence production.

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