Teeth Whitening Strip Industry Analysis: with a CAGR of 8.47% during the forecast period 2025-2031

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2025 latest report "Teeth Whitening Strip- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031". Based on current situation and impact historical analysis (2020-2024) and forecast calculations (2025-2031), this report provides a comprehensive analysis of the global Teeth Whitening Strip market, including market size, share, demand, industry development status, and forecasts for the next few years.

The global market for Teeth Whitening Strip was estimated to be worth US$ 369.51 million in 2025 and is forecast to a readjusted size of US$ 602.65 million by 2031 with a CAGR of 8.47% during the forecast period 2025-2031.

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According to the new market research report "Teeth Whitening Strip - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031", published by QYResearch, the global Teeth Whitening Strip market size is projected to grow from USD 369.51 million in 2025 to USD 602.65 million by 2031, at a CAGR of 8.47% during the forecast period.



Teeth Whitening Strip Market: Convenience Meets Cosmetic Care
Product Definition & Industry Chain
Teeth whitening strips are a popular at-home oral care solution designed for cosmetic whitening. These thin, flexible strips are coated with active ingredients-primarily hydrogen peroxide or carbamide peroxide-and adhere directly to tooth enamel. They work by breaking down surface stains and pigmentation to improve tooth whiteness.

The industry chain is structured around safety, efficacy, and user experience:

Upstream: Suppliers of chemical raw materials (peroxides, adhesives, film substrates, flavors), packaging, and manufacturing equipment.

Midstream: Strip manufacturers who blend active ingredients, produce the film, cut it to shape, and package the final product.

Downstream: Distribution via retail channels, e-commerce platforms, dental clinics, and direct-to-consumer sales.

Market Size and Forecast
Driven by strong consumer demand for accessible cosmetic dentistry, the global teeth whitening strip market is on a robust growth trajectory. According to recent research, the market is projected to expand from USD 369.51 million in 2025 to USD 602.65 million by 2031, achieving a Compound Annual Growth Rate (CAGR) of 8.47%.

Competitive Landscape
The market is fragmented but features several established brands. The top five global players-including industry leaders such as Crest (Procter & Gamble), Lumineux, and SmileDirectClub-collectively accounted for approximately 30.5% of the market revenue share in 2024. This indicates a competitive environment with significant opportunity for branded differentiation.

Market Segmentation

By Product Type: Strips utilizing Peroxide-based active ingredients dominate the market, holding a 71.2% share due to their proven whitening efficacy.

By Sales Channel: Online platforms are the dominant channel, capturing a substantial 75.1% of sales. This reflects strong consumer preference for the convenience and discretion of e-commerce purchasing in the personal care category.

Market Analysis: Challenges, Limitations, and Trends
Key Market Drivers & Growth Enablers

Consumer Demand for Accessibility: The primary driver is the desire for an affordable, convenient, and effective at-home alternative to professional dental whitening treatments.

E-commerce Expansion: The dominance of online sales channels facilitates easy discovery, comparison, and subscription-based purchasing, directly fueling market growth.

Aesthetic Consciousness: Rising focus on personal appearance and cosmetic wellness across diverse demographics sustains steady demand.

Primary Market Restraints & Challenges

Safety and Sensitivity Concerns: Potential side effects such as tooth sensitivity, gum irritation, or enamel damage-particularly from improper use-can deter adoption among consumers with sensitive teeth and attract regulatory scrutiny on ingredient concentrations.

Effectiveness Limitations: Strips are most effective on extrinsic (surface) stains. Their performance is limited against intrinsic discoloration from factors like medication or trauma, leading some consumers to seek more potent professional treatments.

Consumer Compliance and Education: Optimal results require consistent and correct usage. Poor user compliance can lead to unsatisfactory outcomes, negatively impacting brand reputation and repeat purchase rates.

Intense Price Competition: A crowded marketplace with numerous brands creates significant price pressure, squeezing margins and necessitating continuous investment in innovation and marketing for differentiation.

Current Development Trends

Formulation Innovation: The trend is toward gentler, more advanced formulations that reduce sensitivity, protect enamel, and incorporate natural ingredients, addressing key consumer safety concerns.

Product Enhancement: Technological advances include precision-fit designs for better adhesion, time-release active agents for sustained efficacy, and integration with digital oral care tools for guided usage.

Channel and Regional Expansion: Growth is supported by the continued strength of D2C and online sales models and the rising penetration into emerging markets where aesthetic disposable income is increasing.


The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.

The Teeth Whitening Strip market is segmented as below:
By Company
Crest (Procter & Gamble)
Lumineux Oral Essentials
Zimba
SmileDirectClub
Burst Oral Care
Auraglow
HiSmile
Snow Teeth Whitening
Moon Oral Care
iSmile
Mr. Blanc Teeth
MySmile
Supersmile
Spotlight Oral Care
Smile Sciences
Get Smirk
MySweetSmile
KIKIN
Cleaner Smile
Venus Visage
NuBeam
Procter & Gamble
Guangdong Ounuojie Personal Care Products Production Group Co., Ltd.
Renhe Pharmacy Co., Ltd.
Shanghai Gemang Biotechnology Co., Ltd.
Shanghai Watson Daily Use Articles Co., Ltd.

Segment by Type
Peroxides Type
Non-peroxide Type
Light-sensitive Type

Segment by Application
Online
Offline

Other relevant reports of QYResearch:
Global Teeth Whitening Strip Market Insights, Forecast to 2031
Global Teeth Whitening Strip Market Research Report 2025
Global Teeth Whitening Strip Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
Global Teeth Whitening Strips Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
Teeth Whitening Strips- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
Global Teeth Whitening Strips Market Research Report 2025
Global Whitening Strips for Teeth Market Outlook, InDepth Analysis & Forecast to 2031
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Global Teeth Whitening Breath Strip Market Insights, Forecast to 2031
Teeth Whitening Breath Strip - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031

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