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India Luxury Watch Market: Timeless Craftsmanship Meets Modern Sustainability | CAGR 1.2% Through 2035

12-04-2025 02:58 PM CET | Consumer Goods & Retail

Press release from: Market Research Future (MRFR)

India Luxury Watch Market

India Luxury Watch Market

The India Luxury Watch Market is undergoing a refined transformation, fueled by rising disposable incomes, evolving fashion preferences, and a growing inclination toward sustainable luxury. With market size projected to increase from USD 0.6012 billion in 2024 to USD 0.6856 billion by 2035, this sector continues to strengthen its presence despite the global economic shifts. The market showcases a CAGR of 1.2% during the forecast period (2024-2035), driven by innovation, digital retail expansion, and a revived appreciation for craftsmanship. As India's aspirational consumer base expands, the demand for high-end timepieces is expected to maintain steady growth.

The competitive landscape of the luxury watch industry in India is dominated by established global brands and emerging domestic players. Iconic Swiss manufacturers such as Rolex, Omega, Tag Heuer, Longines, Tissot, and Rado continue to hold significant influence. Japanese watchmakers like Seiko and Casio, American brand Fossil, and homegrown leader Titan further intensify competition. These companies focus on premium materials, sustainable manufacturing, and exclusive collections to target affluent Indian consumers. Market segmentation insights and detailed company analysis are currently in progress, but preliminary observations indicate that sustainability-driven innovation remains a core competitive factor.

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The historical data from 2019 to 2024 reflects a resilient performance, supported by the increasing prominence of watches as both investment assets and fashion statements. Additionally, digital marketplaces and luxury-focused e-commerce platforms have made premium watches more accessible to a wider audience. The base year 2024 serves as the foundation for assessing ongoing transitions in consumer behavior, especially the shift toward eco-conscious luxury. This shift is not only transforming product lines but also pushing brands to adopt transparent and ethical sourcing practices.

A significant driver shaping the India Luxury Watch Market is the consumer inclination toward sustainable luxury watches. Growing environmental awareness among young professionals and high-net-worth individuals has motivated brands to introduce collections crafted from recycled metals, responsibly sourced leather, and energy-efficient manufacturing processes. This trend aligns with global sustainability movements and strengthens the market's long-term outlook. The evolving preferences also create new business opportunities for brands willing to invest in green innovation.

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Across global regions-including North America, Europe, APAC, South America, and MEA-the demand for luxury watches continues to evolve, but India stands out due to its expanding luxury consumer demographic. The increasing exposure to international fashion trends, combined with rising brand consciousness, positions India as a vital market for premium watchmakers. Moreover, luxury boutiques and experiential retail formats are elevating customer interactions, further enhancing brand loyalty. The availability of international brands through authorized stores in metros and tier-1 cities plays a crucial role in boosting market penetration.

Another factor supporting market growth is the rising trend of watch collectors and enthusiasts in India. High-end mechanical watches, limited-edition models, and heritage collections are gaining traction among collectors who view timepieces as symbols of prestige and long-term value. The resale market or "pre-owned luxury watch category" is also expanding rapidly, contributing to circular consumption and aligning with sustainability goals. These developments reinforce the industry's dynamic nature.

From a technological perspective, luxury watchmakers are blending heritage craftsmanship with modern functionalities. While traditional mechanical and automatic watches remain in high demand, the integration of enhanced precision, durability, and design innovation continues to attract buyers seeking a balance of tradition and modernity. Additionally, boutique collaborations, celebrity endorsements, and curated marketing campaigns are shaping buyer preferences, particularly among younger luxury shoppers.

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Looking ahead, the India Luxury Watch Market is set to maintain steady momentum driven by sustainability, heritage appeal, and evolving consumer aspirations. Brands are expected to intensify their focus on personalization, limited-edition collections, and transparent craftsmanship to cater to discerning customers. The market's measured but consistent growth underscores the strong potential for both global and domestic players as they explore new product innovations and retail strategies. With increased emphasis on environmental responsibility and luxury experience, the future of India's luxury watch landscape appears both sophisticated and promising.

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