Protein Supplement Market Set for Steady Growth to USD 12.1 Billion by 2030, Led by North America's Highest Market Share | DataM Intelligence

The Global Protein Supplements Market reached USD 6.5 billion in 2022 and is projected to reach USD 12.1 billion by 2030, growing at a steady CAGR of 8.1% during 2024-2031.

Market growth is fueled by rising health consciousness, increasing adoption of fitness and sports nutrition, and the expanding trend of high-protein diets. Additionally, growing demand for plant-based protein supplements and the rapid expansion of e-commerce distribution channels are further driving market expansion.

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United States: Key Industry Developments
✅ November 2025: Orgain launched an upgraded plant-based protein powder using oat, chia, and pea blends for better creaminess and digestion. This targets clean-label fans and active users, solidifying its U.S. plant-based leadership.

✅ August 2025: Myprotein USA introduced functional vegan protein mixes with probiotics and superfoods for added wellness. The move appeals to fitness and health-focused buyers, enhancing market edge.

Asia Pacific / Japan: Key Industry Developments
✅ November 2025: Meiji Holdings released high-solubility soy and pea protein supplements with mild taste for easy digestion. It meets growing demand for everyday plant-based options in Japan.

✅ May 2025: Arla Foods Ingredients expanded in Vietnam, Indonesia, and Thailand to supply whey for RTD proteins and bars. Region-specific flavors like matcha boost appeal amid urbanization.

Key Merges and Acquisitions(2025):
✅ Performance Lab launches new plant-based performance range: In November 2025, Performance Lab, a leading supplement brand, launched a new line of plant-based protein powders and performance aids, responding directly to the strong consumer shift towards vegan and sustainable options.

✅ PepsiCo Acquires OATLY Subsidiary: In September 2025, PepsiCo acquired a non-dairy subsidiary from OATLY for $700 million. While primarily for beverages, this solidifies access to oat-based protein sources, which are increasingly used in supplement formulations.

✅ Hain Celestial continues strategic divestments: Hain Celestial focused on streamlining its portfolio to concentrate on its core health, wellness, and plant-based brands, including snack bars and protein shakes, optimizing its market strategy

Market Segmentation Analysis:
-By Type: Whey Protein Dominates with 38.6% Market Share
Whey protein leads the market due to its complete amino acid profile, fast absorption, and strong popularity in muscle growth and recovery. Soy protein, casein protein, egg protein, and others follow but with smaller shares. Whey protein's versatility in various product forms fuels its leading position in 2024.

-By Source: Animal-Based Holds 61.6% Market Share
Animal-based proteins dominate, driven by whey and casein as traditional favorites, especially among athletes and bodybuilders. Plant-based options are growing but currently hold a smaller portion of the market.

-By Form: Protein Powder Leads with 56.6% Market Share
Protein powder is the largest form segment because of its cost-effectiveness, high protein concentration, and mixing versatility. Ready-to-drink liquids and protein bars represent smaller shares but are growing in niche consumer segments.

-By Application: Human Nutrition Supplement Leads
The human nutrition supplement segment commands the largest share as protein supplements are predominantly consumed for fitness, wellness, and dietary needs. Animal nutrition supplements comprise a smaller portion focused on livestock and pet nutrition markets.

-By Distribution Channel: Online Channels Lead with 60.9% Market Share
Online sales dominate due to convenience, competitive pricing, home delivery, and broad product selections. Supermarkets and hypermarkets, drug stores, and other traditional retail channels hold smaller shares but remain significant.

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Growth Drivers:
-Increasing health consciousness and fitness trends are driving demand for protein supplements among athletes, fitness enthusiasts, and millennials.

-Rising adoption of vegan and vegetarian diets is boosting demand for plant-based protein supplements like soy, pea, and hemp proteins.

-Growth in aging populations and demand for preventive healthcare supports sustained market expansion.

-The sports nutrition segment shows strong growth, fueled by more gym-goers and demand for muscle growth, performance enhancement, and weight management supplements.

-Innovations in protein supplement forms and increasing consumer preference for ready-to-drink and convenient protein products further propel market growth.

Regional Insights:
-The North American region holds the highest market share in the protein supplement market. This dominance is attributed to a strong fitness industry, high health and wellness awareness among consumers, high disposable incomes, and the presence of major market players, which drive demand for premium protein products. North America's market leadership is expected to continue through the forecast period, supported by trends such as the emerging plant-based protein industry and a thriving sports nutrition sector.

-Asia Pacific ranks next in market share, fueled by growing health consciousness, increasing disposable incomes, and a rising adoption of protein supplements across key countries such as China, India, Japan, and South Korea. The region is expected to see significant growth driven by expanding fitness trends and consumer interest in wellness, although its overall share remains below North America's.

-Europe holds the third largest market share, characterized by a mature consumer base with a strong focus on health and fitness awareness. Countries in Western Europe like the UK, Germany, France, Italy, and Spain contribute significantly to this share. The European market benefits from steady demand for protein supplements, supported by innovative product launches and an increasing number of health-conscious consumers.

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Key Players:
Glanbia plc | Kerry Group Plc | Reliance Vitamin Company, Inc | Herbalife Nutrition | GNC Holdings, LLC | Nutiva Inc | The Simply Good Food Co | Iovate Health Sciences International Inc. | MusclePharm Corporation | True Nutrition

Key Highlights (Top 5 Key Players) for Protein Supplement Market:
-Glanbia plc reported a revenue segment within its Health & Nutrition division showing resilient demand with strong growth in protein solutions and a focus on whey protein, indicating significant contribution to its market revenue, with notable volume growth and price increases in 2025.

-Kerry Group Plc, though specific protein supplement market is recognised as a major player globally in nutrition and supplement segments tied to protein markets.

-Reliance Vitamin Company, Inc is listed among major players

-Herbalife Nutrition holds a significant position in the global protein supplement market with expansive product distribution.

-GNC Holdings, LLC stands as a key competitor, maintaining strong market presence and product sales in protein supplements globally,

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