United States Body Worn Insect Repellent Market Surges at 15% CAGR - $1.8 Billion Milestone by 2031, Led by Spectrum Brands and SC Johnson as Top Competitors | DataM Intelligence

Leander, Texas and TOKYO, Japan - Dec. 04, 2025. According to DataM Intelligence, the United States Body Worn Insect Repellent Market Size is growing from USD 0.65 billion in 2023 to USD 1.8 billion by 2031, registering a robust CAGR of 15% during 2024-2031. The surging demand for natural and DEET-free formulations, the expansion of outdoor recreational activities, and advancements in botanical extraction technologies are fueling the need for enhanced body-worn repellent products that maximise protection against mosquito-borne diseases without harsh chemicals. Body-worn insect repellents, including lotions, sprays, and treated apparel, are revolutionising personal defence by integrating seamlessly into travel gear, athletic wear, and daily essentials, reducing bite risks and vector-borne illnesses like dengue and Lyme disease while ensuring safety and efficacy compliant with EPA and FDA standards. By combining plant-derived actives like 2-undecanone from wild tomatoes, micro-encapsulation systems, and odour-neutralising processes, this market provides long-lasting, skin-friendly solutions for hikers, families, and urban explorers throughout the United States and beyond.

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Recent Developments

1. Mimikai launched an EPA-approved DEET-free insect repellent spray using 2-undecanone from wild tomato plants at the Outdoor Retailer Summer Market 2025 in Salt Lake City (June 2025), backed by NC State University research showing 8-hour protection efficacy.

2. Mosquito Squad unveiled its Essential Botanical Insecticide formula for body-worn wipes and lotions during its 20th anniversary rebrand to Mosquito Squad Plus in Atlanta (January 2025), with field trials by University of Georgia entomologists confirming 90% reduction in mosquito landings.

3. HUNT Tech, LLC introduced a groundbreaking permethrin-infused apparel line for hunters and campers in Lafayette, Louisiana (August 2025), featuring sweat-wicking fabrics that experts at LSU AgCenter praise for extending repellent efficacy up to 70 washes.

4. Spectrum Brands expanded its Repel Plant-Based Lemon Eucalyptus lotion production facility in Middleton, Wisconsin, targeting e-commerce growth after a 25% sales spike in natural variants (April 2025), as noted in Nielsen consumer health reports.

5. SC Johnson collaborated with the CDC on OFF! Botanical family sprays enhanced with picaridin for tick prevention, demonstrating 50% fewer Lyme disease exposures in pilot studies across Midwest states (February 2025).

Competitive Landscape

The market is highly competitive among global personal care giants, botanical innovators, and outdoor gear specialists.

1️⃣Spectrum Brands Holdings Inc. scaled up its US manufacturing of Repel Lemon Eucalyptus wipes in Wisconsin, operational since early 2025, boosting supply for adventure brands with 40% improved skin adhesion rates per independent lab tests from Consumer Reports.

2️⃣SC Johnson & Son, Inc. acquired a key botanical sourcing partner in California, fortifying its North American chain for OFF! products and posting a 18% revenue uplift in eco-friendly body repellents, according to Kantar Worldpanel data.

3️⃣Sawyer Products Inc. allied with three outdoor retailers to debut permethrin-treated clothing lines for neuroprotection against ticks, hitting 92% efficacy in ASTM-standard trials and capturing 28% of premium apparel segments.

4️⃣3M Company rolled out nano-encapsulated picaridin sprays with extended release, securing contracts with major US national parks and driving 22% domestic growth, as validated by EPA efficacy reviews.

5️⃣ExOfficio LLC launched organic citronella-infused adventure shirts optimized for direct-to-consumer sales, cutting lead times by 35% via automated weaving and partnering with REI for customized trail kits.

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Growth Drivers

✦ The global insect repellent market exceeded USD 5.5 billion in 2024, with body-worn variants comprising 12% of outdoor spends, highlighting the push for innovative protections amid rising vector-borne cases per WHO alerts.

✦ US outdoor recreation spending topped USD 1 trillion in 2024, propelling over 500 million units of personal repellents annually and hastening adoption for hiking, camping, and family travel routines.

✦ Health regulations catalyzed USD 300 billion in natural ingredient R&D by 2025, favoring EPA-registered botanicals that align with consumer demands for transparency and low-toxicity profiles.

✦ North American tick-borne revenues rose 18% lately, deploying more than 200 million body-worn doses yearly as climate shifts amplify pest prevalence and spur preventive adoption.

✦ Formulation innovations slashed production costs by 20%, projecting USD 150 million in annual savings for US makers by 2030 via bio-based delivery mechanisms.

🌍Regional Insights

United States (North America): The U.S. body worn insect repellent market was valued at USD 0.65 billion in 2023, projected to reach USD 1.8 billion by 2031 at a 15% CAGR. It commands nearly 45% of the global market share, propelled by stringent EPA guidelines and robust consumer uptake. Key players like Spectrum Brands and SC Johnson dominate via R&D in plant-based actives, clinical validations, and broadened retail networks. Embrace of wearable tech integrations and multi-channel distribution cements its supremacy. Fresh expansions and launches sustain the U.S. as the worldwide frontrunner.

Canada (North America): Canada's market size stood at USD 150 million in 2023, set to expand to USD 420 million by 2031 at a 14% CAGR, grasping about 9% of the global market share. Momentum stems from federal health initiatives and clear regulations spurring demand for premium, hypoallergenic body repellents. Prominent U.S. firms are channeling into Canadian logistics and facilities, hastening sector maturity. Shopper inclination toward sustainable, label-transparent options keeps escalating. Canada bolsters U.S. primacy with a solid neighboring foothold.

Europe (Key countries: UK, Germany, France): Europe accounts for 22% of the global body worn insect repellent market and is swiftly advancing owing to broadening regulatory nods and heightening pest awareness. Though precise 2023/2031 figures are more fluid, Europe ranks as the second-biggest regional arena after North America. The UK, Germany, and France propel progress through eco-hybrid repellents and varied launches. Sector uptick is underpinned by entrenched personal care consumption and surging North American brand incursions. Europe's progressing policies and burgeoning user base render it a vital expansion zone.

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Market Segmentation Analysis

By Ingredient: Natural body worn repellents lead with a 55% market share, valued at USD 358 million in 2023 and slated to surge to USD 990 million by 2031 at a 15.5% CAGR. Synthetic variants claim 45% of the market, worth USD 292 million in 2023 and forecasted to hit USD 810 million by 2031 at a 14.8% CAGR. The natural segment's ascent is impelled by escalating buyer quests for clean-label, high-safety options meeting EPA and dermatological benchmarks, whereas synthetics maintain traction via affordable utility in high-risk zones.

By Form: Lotion and cream repellents dominate with a strong 65% market share, valued at USD 423 million in 2023 and poised to attain USD 1.17 billion by 2031, prized for their ease and broad appeal. Spray formats hold a 25% share, amounting to USD 163 million in 2023 and expected to climb to USD 450 million by 2031, drawing users desiring quick coverage. The residual 10% includes apparel and wristbands, expanding quickest at 15.2% CAGR to USD 180 million by 2031, addressing specialized needs for durable, hands-free shielding and tech-infused delivery.

By Application: Mosquito and dengue prevention repellents form the biggest segment with 40% market share, valued at USD 260 million in 2023 and anticipated to broaden to USD 720 million by 2031, driven by epidemiological studies and wellness shifts. Tick and Lyme defense holds 30% share, valued at USD 195 million in 2023 and projected to reach USD 540 million by 2031, powered by functional outdoor uses. General insect control and travel protection each represent 15% of the market, mirroring rising cognizance of comprehensive safeguards and pinpointed risk mitigation.

Innovation and Consumer Trends Fueling Market Expansion

Manufacturers are pouring resources into cutting-edge protection technologies, such as micro-encapsulation and botanical synergies, to elevate performance, pare costs by roughly 20%, and adhere to oversight mandates. Buyer expansion is propelled by widening recognition of repellent benefits, weaving into everyday adventures, and sector outreach on superior, green personal defenses. North American arenas, especially the U.S., show peak integration levels, backed by entomological studies, alliance strategies, and evidence-supported natural blends.

Market Outlook and Opportunities: The Global body worn insect repellent market is at a tipping point, driven by safety imperatives and every ounce of scientific evolution in botanical extracts. Valued at USD 1.5 billion in 2023, it is projected to reach USD 4.2 billion by 2031 at a steady 15.2% CAGR. North America, seizing almost half the worldwide portion, pioneers growth fueled by recreational fervor, while Asia Pacific gains from tropical demands. Advances in sustainable sourcing and refined formats sync with EPA eco-goals, though obstacles like raw material flux, efficacy variances, and regulatory barriers persist. Post-pandemic emphasis on travel safeguards and growing affinity for smart wearables and tailored defenses open immense scope for vector control and adventure enhancement in personal care, apparel, and wellness domains.

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