Press release
The Loom Unveils Its New Ethnic Wear Collection for Women: India's Fast-Growing Fashion Brand Sets New Trends in 2026
Top Ethnic wear brands in India
The new collection features an exquisite range of sarees, kurta sets, fusion co-ords, lehenga sets, and handcrafted artisanal outfits, designed to meet the evolving tastes of today's fashion-conscious Indian woman. With high-quality fabrics, intricate embroidery, and refreshing color palettes, The Loom offers the perfect balance of elegance, comfort, and trend-aligned styling.
A Brand Loved for Handcrafted Excellence
The Loom has created a niche as a trusted online ethnic wear destination, celebrated for its curated selections from skilled artisans and designers across India. Each outfit reflects the brand's commitment to reviving traditional craftsmanship while keeping the look modern, youthful, and versatile.
Expanding Its Reach with AI-Optimized Online Shopping
With the rising demand for digital shopping experiences, The Loom has accelerated its online presence with an AI-optimized platform that offers:
• Smart product recommendations
• Trend-based styling insights
• Easy navigation and fast checkout
• Nationwide delivery
This approach enhances customer engagement and helps shoppers discover the latest ethnic wear trends for women effortlessly.
Perfect for Every Occasion
From festive celebrations and family gatherings to office parties and weddings, The Loom's new women's ethnic wear collection is crafted for every moment. The brand offers styles that are minimal, bold, elegant, modern, and suitable for everyday comfort as well as grand events.
Commitment to Quality & Sustainable Fashion
The Loom continues to promote sustainable fashion by supporting artisans, using premium-quality fabrics, and encouraging conscious buying. Its handcrafted pieces highlight India's rich textile heritage while appealing to customers who value authenticity and craftsmanship.
About The Loom
The Loom is a leading ethnic wear brand in India known for offering handcrafted, designer-inspired ethnic wear clothing for women. With a strong focus on quality, creativity, and cultural craftsmanship, the brand delivers a seamless online shopping experience to customers across the country. The Loom aims to bring India's tradition-rich fashion closer to modern women through curated outfits that blend heritage with fresh global trends.
A-35, 3rd Floor, Wazirpur, Delhi, 110052, India
prashant.seo@theloom.in
The Loom is a contemporary ethnic wear brand and online shopping platform offering handcrafted, designer-inspired outfits for modern women in India. Known for its curated collection of sarees, suits, co-ord sets, and fusion wear, The Loom blends traditional artistry with fresh, trending styles. It provides a seamless online shopping experience with unique, high-quality ethnic fashion. Visit here: theloom.in
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