UK Ice Cream Market Size, Share and Trends, Forecast, Report, 2025-2033

Market Overview

The UK Ice Cream Market was valued at USD 1.8 Billion in 2024 and is projected to reach USD 3.0 Billion by 2033, with a CAGR of 5.2% during 2025-2033. Growth is driven by rising demand for artisanal flavors, health-conscious options like low-sugar and dairy-free products, and advances in packaging and online sales. Effective marketing strategies further boost the market's expansion.

Study Assumption Years

● Base Year: 2024
● Historical Years: 2019-2024
● Forecast Period: 2025-2033

UK Ice Cream Market Key Takeaways

● The UK ice cream market size was valued at USD 1.8 Billion in 2024.
● The market is forecasted to grow at a CAGR of 5.2% from 2025 to 2033.
● Market revenue is projected to reach USD 3.0 Billion by 2033.
● Growth is fueled by consumer demand for innovative and diverse flavors, such as Ferrero UK's Nutella Ice Cream Tubs.
● Premium and artisanal ice creams with high-quality ingredients are gaining popularity.
● Increasing focus on health and sustainability drives demand for low-calorie, dairy-free, and vegan options.
● Online sales channels and digital marketing play a key role in market expansion.

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Market Growth Factors

The UK Ice Cream Market is growing as consumers crave new and diverse flavors. For example, Ferrero UK's Nutella Ice Cream Tubs launched in August 2024. Brands are using unique ingredients and limited editions to attract adventurous eaters. This innovation meets changing taste preferences that drive market growth.

Demand for premium and artisanal ice cream is rising. Consumers want products made with natural, high-quality, and locally sourced ingredients. Simply Ice Cream's Mini Egg Ice Cream, a limited edition, launched in March 2024. It captures the current trend. It features bold flavors from exotic spices, gourmet chocolate, and fresh fruit. This caters to cravings for both indulgence and authenticity.

Health and sustainability are also major factors. There is a growing interest in low-calorie, dairy-free, and vegan options. Magnum launched Chill Blueberry Cookie sticks in February 2024. Then, in June 2024, McDonald's introduced The Vegan Scoop options. Consumers like sustainable packaging and ethical sourcing. This choice increases brand loyalty and helps market growth.

Market Segmentation

By Flavor

● Vanilla: A staple with universal appeal, offering premium variants with natural ingredients and organic or dairy-free options for health-conscious and vegan consumers.
● Chocolate: Popular for indulgence and variety, including milk and dark chocolate with innovative combinations. Focus on premiumization, vegan and low-sugar options sustains demand.
● Fruit: Growing preference for refreshing, natural tastes like strawberry, mango, and raspberry, with organic and exotic variants, non-dairy and low-calorie formulations supporting health appeal.

By Category

● Impulse Ice Cream: Includes cones, bars, and sandwiches, catering to on-the-go consumption. Seasonally driven sales focus on variety, branding, and health-conscious options.
● Take-Home Ice Cream: Larger tubs and multipacks popular for family use. Growth fueled by convenience, premium and dairy-free choices, with supermarkets as key channels.
● Artisanal Ice Cream: Premium, handcrafted products emphasizing natural, locally sourced ingredients, sustainable packaging, and limited editions driving niche market growth.

By Product

● Cup: Convenient, portion-controlled servings favored for ease, available in various flavors including low-calorie and dairy-free options.
● Stick: Classic, easy-to-eat format popular across all ages with traditional and premium innovations like coatings and vegan varieties.
● Cone: Iconic format blending crunchy and creamy textures, available broadly with premium and budget-friendly options, expanding with gluten-free offerings.
● Brick: Sliced blocks for take-home consumption, family-oriented and cost-effective with traditional and premium flavours.
● Tub: Dominates take-home segment with multiple servings, wide flavor range, premium focus, and expanding health-conscious options.

By Distribution Channel

● Supermarkets and Hypermarkets: Main distribution channel with a broad range of products, promotions, and exclusive artisanal options.
● Convenience Stores: Important for impulse purchases, strategically placed freezers, health-conscious selections growing.
● Ice Cream Parlors: Experiential venues for premium, customizable, and seasonal flavors attracting tourists and urban consumers.
● Online Stores: Rapidly growing due to convenience, wide range of premium and artisanal options, subscription services, and temperature-controlled delivery.

Regional Insights

London is the dominant region in the UK ice cream market, boasting a diverse and vibrant scene with a strong demand for premium, exotic, plant-based, and health-conscious flavors. The cosmopolitan population supports continuous innovation, seasonal releases, and food festivals, making London a key hub for ice cream brands to engage a wide audience.

Recent Developments & News

● July 2025: Wall's launched a Minecraft-themed limited-edition ice cream targeting gamers, released exclusively at Morrisons in the UK, with plans for Europe-wide rollout supported by a TikTok influencer campaign.
● March 2025: Lotus Bakeries partnered with Froneri to produce and distribute Lotus Biscoff-branded ice cream across Europe, starting 2026, expanding through 2028.
● January 2025: Brymor announced relocating Cream o' Galloway production from Galloway to North Yorkshire, retaining local distribution and parlour presence.

Key Players

● Ferrero UK
● Magnum
● Brand of Brothers
● Simply Ice Cream
● McDonald's
● Unilever
● Wall's
● Lotus Bakeries
● Froneri
● Brymor

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