Personalized Nutrition Market to Reach US$48.9 Billion by 2031, Growing at 13.8% CAGR | Active Measurement Segment Leads with 54.1% Market Share | DataM Intelligence

Leander, Texas and Tokyo, Japan - Dec 02, 2025
According to DataM Intelligence, the global personalized nutrition market reached US$17.4 billion in 2022 and is expected to reach US$48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031. This explosive growth is propelled by increasing health consciousness, advancements in genetic testing and biomarker analysis, rising prevalence of chronic diseases, growing adoption of digital health technologies, and consumer demand for tailored wellness solutions.

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Report Details:
• No. of Pages: 180
• Forecast Period: 2024-2031
• Market Size (2022): $17.4 Billion
• Market Size (2031): $48.9 Billion
• Compound Annual Growth Rate: 13.8%
• Regions Covered: Global

Global Recent Developments (Sept-Nov 2025):
✅ November 2025: Dexcom and MyFitnessPal integrated their platforms, allowing users' real-time continuous glucose monitor (CGM) data to automatically adjust calorie and macronutrient goals in the app, fueling the active measurement market surge.
✅ October 2025: 23andMe and Nestlé Health Science launched "Blueprint+," a direct-to-consumer platform combining genetic insights with continuous glucose monitoring data to deliver dynamic, AI-powered meal plans, capturing a significant share of the active measurement segment.
✅ October 2025: Amazfit and ZOE (a personalized nutrition startup) partnered to develop a smartwatch with non-invasive biomarker sensors (skin-interstitial fluid analysis) that provide dietary feedback, moving active measurement beyond wearables into seamless daily tracking.
✅ September 2025: The European Food Safety Authority (EFSA) approved a new regulatory pathway for personalized nutrition claims based on multi-omics data (genomics, metabolomics, microbiome), accelerating product innovation and clinical validation.
✅ September 2025: A major clinical trial published in Nature Medicine demonstrated that personalized nutrition plans based on gut microbiome sequencing and active metabolic tracking (using CGMs and wearables) outperformed standard dietary advice for weight management and glycemic control by over 300%, validating the active measurement approach.

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Competitive Landscape
The market features dynamic competition between established food and nutrition giants, specialized biotechnology firms, and digital health disruptors.

1. Nestlé Health Science maintained market leadership with 22% global market share, expanding their active measurement portfolio with partnerships and reporting 30% revenue growth in 2024-2025.
2. Amway (Nutrilite) captured 19% market share in DNA-based personalized supplements, securing a strong direct-selling network and achieving 28% growth.
3. DSM dominated the B2B ingredient and science segment with 18% market share, reporting 25% growth through partnerships with food brands and wellness platforms.
4. Habit LLC (a Heinz Company) led the direct-to-consumer meal delivery segment with 16% market share, achieving 35% growth through integrated biomarker testing and tailored food kits.
5. ZOE Ltd. expanded rapidly in the digital app and testing kit space with 14% market share, focusing on gut microbiome and metabolic health with 50% revenue growth.

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Segmentation Analysis
By Approach
• Active Measurement Segment Fuel Surge in Personalized Nutrition Market and held 54.1% in the global market share in 2024, projected to grow at 15.5% CAGR. This segment is valued for its data-driven precision, utilizing tools like wearable devices (CGMs, fitness trackers), at-home blood test kits, gut microbiome sequencing, and genetic testing to collect real-time, individualized biological data. This empirical approach allows for dynamic dietary adjustments, outperforms passive/questionnaire-based methods, and is driving the market's most significant growth through compelling clinical results and consumer engagement.
• Passive Measurement shows steady growth with 45.9% market share in 2024, expected to grow at 11.8% CAGR, relying on questionnaires, food diaries, and basic anthropometric data.

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Regional Analysis:
North America holds the largest region market share with 46% revenue share in 2024, driven by high health-tech adoption, significant venture capital investment in wellness startups, advanced healthcare infrastructure supporting integrative nutrition, strong consumer willingness to pay for premium personalized services, and a robust regulatory environment for dietary supplements and health claims across the United States and Canada.

Asia-Pacific emerges as the fastest-growing region, projected to expand at 17.5% CAGR through 2031, fueled by rising disposable income, growing middle-class focus on preventive health, increasing smartphone penetration enabling digital nutrition apps, government initiatives promoting wellness, and cultural openness to traditional medicine integrated with modern science across China, Japan, India, and Southeast Asian countries.

Market Trends & Drivers
The Personalized Nutrition Market is experiencing explosive growth driven by the convergence of biotechnology, digital health, and consumer empowerment. Key trends include the integration of continuous biomarker monitoring with AI-driven dietary advice, growth of gut microbiome-based personalization, advancement in affordable and accessible at-home testing kits, expansion into specific health conditions (e.g., metabolic health, sports nutrition), and increasing partnerships between food companies, tech firms, and healthcare providers. The data revolution, scientific validation, and consumer-centric healthcare models are significantly contributing to market growth.

Related Reports:
1. Nutrigenomics Testing Market - https://www.datamintelligence.com/research-report/nutrigenomics-testing-market?jd
2. Vitamins & Herbal Dietary Supplements Market - https://www.datamintelligence.com/research-report/vitamins-and-herbal-dietary-supplements-market?jd
3. Digital Health Market - https://www.datamintelligence.com/research-report/digital-health-market?jd

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DataM Intelligence 4market Research LLP
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Email: Sai.k@datamintelligence.com

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This release was published on openPR.