Plant-Based Snacks Market Set for Robust Growth to USD 47,830.4 Million by 2031, Led by North America's 42% Market Share | DataM Intelligence

The Global Plant-Based Snacks Market reached USD 22,476.1 million in 2022 and is projected to grow substantially, reaching USD 47,830.4 million by 2031, at a strong CAGR of 9.9% during 2024-2031.

Growth is driven by rising consumer preference for clean-label, vegan, and healthier snacking options, along with increasing awareness of sustainability and animal welfare. Expanding retail availability and continuous product innovation in flavors and ingredients are further accelerating market adoption.

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United States: Key Industry Developments
✅ November 2025: Yo Egg, a U.S. startup, plans to launch a new vegan liquid egg yolk product and expand retail distribution to New York City and nationwide, marking a key innovation in plant-based snacks focusing on protein alternatives.

✅ October 2025: Good Eat'n, founded by NBA star Chris Paul, launched two new plant-based snack products including White Cheddar Popcorn, combining traditional snack appeal with plant-based ingredients.

✅ August 2025: Plant-based snacks, especially protein-rich bars, garnered significant consumer interest as part of growing demand for functional and nutritious plant-based foods.

Europe: Key Industry Developments
✅ December 2025 (planned launch starting late December): Aldi U.K. announced the largest plant-based foods range launch yet for 2025, featuring innovative options like plant-based kimchi kofta, tempura fried vegetables, plant-based smoked salmon, and vegan cheese at accessible price points.

✅ January 2025 rollout: Lidl U.K. began national rollout of its Vemondo Plant! range encompassing plant-based burgers, sausages, mince, and nuggets, aimed at capturing increased plant-based protein demand across Europe.

✅ Early 2025: Tofoo Co. introduced four new seasoned tofu products to U.K. retailers for Veganuary, including stir fry blocks and veggie meatballs, diversifying plant-based snack and meal options in the market.

Key Merges and Acquisitions(2025):
✅ Kellogg Company finalizes separation of plant-based foods business: In November 2025, Kellogg Company completed the spin-off of its plant-based foods division (which includes various snacks and meat alternatives) into a standalone entity named "Kellanova." This strategic move aims to unlock value and focus corporate strategies on high-growth areas, including the plant-based snack market.

✅ Starbucks invests in sustainable farming technology: In October 2025, Starbucks announced investment in a food tech startup focusing on AI-driven precision farming. This trend towards sustainable ingredient sourcing directly impacts the supply chain for high-quality, plant-based snack components.

✅ PepsiCo Acquires OATLY Subsidiary: In September 2025, PepsiCo acquired a non-dairy subsidiary from OATLY for $700 million. This acquisition primarily targets the alternative dairy beverage segment but also provides PepsiCo a stronger pipeline for plant-based snack ingredients.

Market Segmentation Analysis:
-By Product Type: Meat Alternative Snacks Lead with 32.5% Share
The plant-based snacks market by product type includes meat alternative snacks, grain-based snacks, cookies, wafers, and others. Meat alternative snacks dominate with approximately 32.5% market share in 2024, driven by rising demand for protein-rich, plant-based alternatives to traditional meat snacks, fueled by health awareness and ethical concerns. Grain-based snacks and cookies contribute smaller shares but remain important owing to their variety and convenience. Wafers and other types account for the remainder with moderate growth potential.

-By Source: Fruits Segment Holds Largest Share at 36.8%
The market segmentation by source includes vegetables, fruits, cereals, tubers, and others. The fruits segment is the leading source category with about 36.8% market share in 2024, popular for naturally sweet and nutritious snacks like dried fruits and fruit bars. Vegetable and cereal sources follow with significant shares, providing savory and grain-based snack options. Tubers and other sources add diversity but represent a smaller portion of the market.

-By Distribution Channel: Mass Merchandisers Dominate with 38.6%
Distribution channels include supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Mass merchandisers capture the highest market revenue share of approximately 38.6% in 2024, thanks to their extensive retail network, competitive pricing, and broad product assortment making plant-based snacks widely accessible. Supermarkets/hypermarkets and online stores also hold notable shares reflecting evolving shopper preferences for convenience and variety.

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Growth Drivers:
-Rising health consciousness drives demand as consumers seek nutritious alternatives to combat obesity, diabetes, and cardiovascular issues.​

-Growing popularity of vegan, vegetarian, and flexitarian diets fuels adoption of plant-based options.​

-Increasing focus on sustainability and ethical consumption reduces environmental impact and appeals to eco-aware buyers.​

-Busy lifestyles boost need for convenient, portable, high-protein snacks that fit on-the-go routines.​

-Expanded retail and e-commerce availability enhances accessibility in supermarkets, convenience stores, and online platforms.​

-Product innovations in flavors, textures, and functional ingredients like added protein attract diverse consumer preferences.

Regional Insights:
-North America leads the plant-based snacks market with the largest share, driven by high consumer demand for vegan alternatives, advanced food infrastructure in the U.S., and strong health trends promoting plant-based diets. This region accounts for the dominant portion of global revenues, outpacing others due to widespread retail availability and cultural shifts toward sustainable snacking.​

-Europe holds the second-highest market share, fueled by robust vegan and vegetarian movements in countries like the UK, Germany, and the Netherlands, alongside regulatory support for plant-based innovations. The region's growth stems from ethical consumption preferences and expanding product portfolios in mainstream channels.​

-Asia Pacific ranks third in market share but shows the fastest growth potential, propelled by urbanization, rising incomes, and increasing health awareness in markets like China and India. Adoption of Western dietary trends and local adaptations of plant-based snacks are accelerating its expansion.​

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Key Players:
Maple Leaf Foods | Quorn | Nestlé S.A. | Upton's Natural | Louisville Vegan Jerky Company | Zelle Organic | Green Park Brands | Eat Natural | Primal Spirit Foods, Inc. | Siren Snacks

Key Highlights (Top 5 Key Players) for Plant-Based Snacks Market:
-Nestlé S.A. holds a significant global value share in plant-based snacks through comprehensive product ranges emphasizing quality ingredients and worldwide distribution.​

-General Mills Inc. leads with 12.4% global value share, focusing on diverse plant-based snack formulations that prioritize nutritional benefits and taste.​

-Unilever delivers strong plant-based snack revenues via sustainable, health-focused products backed by robust brand recognition and consumer loyalty.​

-Maple Leaf Foods reported year-to-date sales from continuing operations of $2.92 billion in 2025, supporting its plant-based offerings amid 7.5% growth.​

-The Hain Celestial Group generates key revenues from premium organic and natural plant-based snacking solutions with targeted market positioning.

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