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Uncoated Recycled Paperboard (URB) Market Share Driven by E-Commerce Expansion and Sustainable Packaging Demand | Valuates Reports
Uncoated Recycled Paperboard (URB) MarketThe global market for Uncoated Recycled Paperboard (URB) was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
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The Uncoated Recycled Paperboard (URB) Market is witnessing strong growth as global industries shift toward sustainable, cost-efficient, and recyclable packaging solutions. Market trends show rising demand across packaging converters and brand owners who increasingly prioritize circular economy practices, fiber-based packaging, and environmentally responsible materials. With expanding e-commerce shipments, heightened sustainability regulations, and strong consumer preference for eco-friendly packaging, the market size continues to grow steadily while supporting broader industry transformation.
In the type segment, URB with thicknesses below 20 pts holds a significant market share, driven by its extensive use in lightweight packaging, folding cartons, and protective layers for consumer goods. Thickness ranges between 20-30 pts and 30-40 pts are also widely adopted across mid-strength packaging applications, offering a balance of rigidity and cost efficiency. Higher thickness categories such as 40-50 pts, 50-60 pts, and above 60 pts are gaining traction in industrial and heavy-duty packaging, contributing to overall market growth as manufacturers diversify product specifications to meet distinct performance needs.
Across the application segment, E-Commerce represents the largest share of the market, fueled by the surge in shipping volumes, protective mailers, and sustainable secondary packaging. Consumer Goods & Electronics is growing rapidly as brands adopt URB for retail packaging, display materials, and device protection solutions. Industrial & Heavy-Duty applications continue to expand due to increasing reliance on durable, recycled fiber-based board in mechanical components, automotive parts, and manufacturing supply chains, while other niche uses contribute additional opportunities across multiple industries.
Leading companies such as WestRock, Sonoco, Greif, Dura-Fibre (Dunsirn Partners), Ox Industries, North Georgia Paperboard, and Cascades maintain strong positions in the market. These companies hold notable market share through vertically integrated recycling operations, advanced fiber-processing technologies, and diversified URB product portfolios. Their focus on sustainability commitments, packaging innovation, and regional expansion has strengthened their competitive edge while supporting consistent market growth across global supply chains.
Regionally, North America and Europe dominate production as they benefit from mature recycling infrastructures, stringent sustainability policies, and strong consumer demand for fiber-based packaging solutions. Asia-Pacific remains a fast-growing consumption region due to expanding manufacturing activities, rising e-commerce adoption, and increasing focus on environmentally friendly packaging. Southeast Asia and Latin America are emerging markets supported by growing industrialization and improving recycling capabilities. With the global push toward sustainable materials, the market forecast indicates continued expansion driven by innovation in recycled fiber processing, regulatory support for eco-friendly packaging, and the accelerating shift toward circular economy practices.
by Type
• Thicknesses: 20 pts Below
• Thicknesses: 20-30 pts
• Thicknesses: 30-40 pts
• Thicknesses: 40-50 pts
• Thicknesses: 50-60 pts
• Thicknesses: 60 pts Above
by Application
• E-Commerce
• Consumer Goods & Electronics
• Industrial & Heavy-Duty
• Others
By Company
WestRock, Sonoco, Greif, Dura-Fibre (Dunsirn Partners), Ox Industries, North Georgia Paperboard, Cascades
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https://reports.valuates.com/market-reports/QYRE-Auto-9V10782/global-uncoated-recycled-paperboard-urb
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