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North America Women's Digital Health Market to Reach USD 28.4 Billion by 2030

12-02-2025 08:54 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Exactitude Consultancy

North America Women's Digital Health Market

North America Women's Digital Health Market

Introduction
Pune, India - Exactitude Consultancy presents its latest analysis of the North America Women's Digital Health Market, highlighting how growing digitization in reproductive health, mental wellness, chronic disease management, and pregnancy care is shaping a new era of personalized women's healthcare. With increased funding in femtech and growing acceptance of telehealth across North America, digital solutions are becoming central to improving women's health outcomes.

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Key Takeaways
• Market Size (2030): USD 28.4 Billion
• CAGR (2025-2030): 17.6%
• Fertility tracking and pregnancy management apps hold the largest market share.
• Chronic disease-focused women's health platforms gaining strong traction.
• U.S. dominates adoption; Canada shows rapid growth in telehealth-supported women's care.

Market Story: Why Women's Digital Health Is Growing Rapidly in North America
Across the United States and Canada, women are increasingly adopting digital tools to manage reproductive health, fertility, menopause, and chronic diseases such as PCOS, endometriosis, breast health, mental health, and cardiovascular risks.
Key forces driving this shift include:
• Rising awareness about preventive women's health
• Growth of AI-enabled fertility monitoring
• Increasing preference for remote care and virtual consultations
• Greater investment from health-tech startups in femtech
• Demand for menopause management apps
• Smartphone penetration enabling continuous tracking of personalized health data
This digital transformation is enhancing access to care, improving clinical decision-making, and supporting long-term health monitoring for millions of women.

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Market Segments
By Application
• Reproductive Health & Fertility Tracking (Largest Segment)
• Pregnancy & Postpartum Care
• Menstrual Health Management
• Menopause Support
• Mental Health & Wellness
• Chronic Disease Management (PCOS, Endometriosis, Breast Health)
• Sexual Health
• General Women's Health Monitoring

By Platform
• Smartphones
• Tablets
• Wearables & Connected Devices
• Web-Based Platforms

By Technology
• AI & Machine Learning
• Digital Therapeutics (DTx)
• Mobile Health (mHealth) Apps
• Telemedicine Systems
• Remote Patient Monitoring (RPM)
• IoT Sensors & Smart Wearables

By End User
• Women Consumers
• Hospitals & Clinics
• Gynecologists & Fertility Specialists
• Digital Health Platforms
• Payors & Insurance Providers
• Research Organizations

By Country
• United States - Dominates with highest per-capita digital health spending
• Canada - Strong increase in telehealth adoption post-pandemic

Recent Developments
• Clue launched hormone-driven analytics for cycle prediction and reproductive planning.
• Flo Health expanded AI-powered symptom tracking for fertility and menstrual health.
• Maven Clinic raised major funding to scale virtual women's and family health programs across North America.
• Modern Fertility strengthened its at-home testing ecosystem with expanded predictive insights.
• Fitbit and Apple integrated deeper women's health tracking features into wearables.

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Expert Quote
"Women's digital health is rapidly becoming the most innovative segment in North American healthcare. With AI-driven fertility solutions, virtual pregnancy care, and personalized chronic disease management, the region is witnessing a new era of accessible and data-driven women's wellness,"
- Irfan Tamboli, Business Development Executive, Exactitude Consultancy

Key Drivers
• Strong adoption of femtech platforms in the U.S.
• Rising prevalence of PCOS, endometriosis, and hormonal disorders
• Increased focus on pregnancy health, fetal monitoring, and postpartum support
• Momentum in AI for cycle prediction and reproductive planning
• Growing popularity of wearables for real-time monitoring
• Increasing employer-sponsored women's health benefits

Forecast Outlook (2025-2030)
The market is projected to grow at a 17.6% CAGR, driven by stronger telehealth infrastructures, AI-enabled symptom management, and increasing digital therapeutics adoption. By 2030, digital health will become a cornerstone of women's healthcare delivery in the U.S. and Canada.
Regional Insights
• United States:
o Largest market share
o Leading femtech innovation
o Strong integration into employer health benefits and insurance coverage
• Canada:
o Ramping up telehealth adoption
o Growing demand for reproductive and mental health digital solutions

Conclusion
The North America Women's Digital Health Market is entering a transformative phase as women increasingly rely on digital tools to manage reproductive health, mental wellness, and chronic conditions. As AI, wearables, and telehealth converge, the region will continue to see accelerated adoption and innovation in women-focused digital health solutions.

This report is also available in the following languages : Japanese (北米女性デジタルヘルス市場), Korean (북미 여성 디지털 건강 시장), Chinese (北美女性数字健康市场), French (Marché de la santé numérique des femmes en Amérique du Nord), German (Markt für digitale Frauengesundheit in Nordamerika), and Italian (Mercato della salute digitale femminile nel Nord America), etc.

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Connect Us:
Irfan Tamboli
PHONE NUMBER +1 (704) 266-3234
EMAIL ADDRESS: sales@exactitudeconsultancy.com

About Us
Exactitude Consultancy is a market research & consulting services firm which helps its client to address their most pressing strategic and business challenges. Our market research helps clients to address critical business challenges and also helps make optimized business decisions with our fact-based research insights, market intelligence, and accurate data.

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