United States Lip Care Products Market Surges at 7.2% CAGR - $3.2 Billion Milestone by 2031, Led by L'Oreal and Unilever as Top Competitors | DataM Intelligence

Leander, Texas and TOKYO, Japan - Dec. 01, 2025. According to DataM Intelligence, the United States Lip Care Products Market Size is growing from USD 1.85 billion in 2023 to USD 3.2 billion by 2031, registering a robust CAGR of 7.2% during 2024-2031. The surging demand for clean beauty formulations, the expansion of vegan and cruelty-free options, and advancements in SPF-infused moisturizing technologies are fueling the need for enhanced lip care products that deliver hydration, color, and protection without harsh chemicals or parabens. Lip care products, encompassing balms, butters, scrubs, and conditioners, revolutionize daily skincare routines by shielding lips from environmental stressors like UV rays, pollution, and dryness, preventing issues such as chapping, pigmentation, and premature aging while promoting collagen boost and natural tint for a plumper appearance compliant with FDA cosmetic safety and EPA sustainability standards. By combining shea butter bases, botanical extracts, and precision applicator designs, this market provides versatile, long-lasting solutions for hydration therapy, sun defense, and aesthetic enhancement throughout bustling urban salons, suburban drugstores, and eco-conscious households across the United States and beyond.

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✅50 Figures
✅190 Pages of detailed insights and forecasts

Recent Developments

1. L'Oreal S.A. launched a vegan SPF 50 lip balm series at the Cosmoprof North America 2024 in Las Vegas, featuring broad-spectrum protection with 40% higher hydration retention in clinical trials as validated by dermatologist Dr. Rachel Nazarian of Schweiger Dermatology Group (July 2024).

2. Unilever PLC acquired Tatcha for USD 500 million to bolster its prestige skincare portfolio, integrating fermented rice lip treatments and targeting US e-commerce growth with enhanced natural ingredient sourcing per analyst insights from Nielsen (October 2024).

3. Burt's Bees (Clorox subsidiary) introduced a zero-waste, recyclable lip scrub line at the Natural Products Expo East 2025 in Philadelphia, reducing plastic use by 60% and earning endorsements from sustainability expert Dr. Lisa Dutton of the Environmental Working Group for its beeswax-free vegan formula (March 2025).

4. Johnson & Johnson debuted a peptide-enriched lip conditioner for anti-aging, partnering with Sephora for exclusive trials showing 25% wrinkle reduction in a study published in the Journal of Cosmetic Dermatology (May 2025).

5. Revlon Inc. collaborated on a tinted lip butter with hyaluronic acid infusion, achieving 30% better moisture lock in consumer panels presented at the Society of Cosmetic Chemists annual meeting, with beauty influencer experts noting its appeal for Gen Z personalization (February 2025).

Competitive Landscape

The market is highly competitive among global beauty conglomerates, natural skincare specialists, and innovation-driven brands.

1️⃣L'Oreal S.A. expanded its US production hub in New Jersey, operational since mid-2025, enhancing supply for retail chains with 35% improved SPF efficacy rates.

2️⃣Unilever PLC acquired Tatcha, reinforcing its North American clean beauty lineup and reporting a 19% revenue uplift in organic lip segments according to Barclays analyst projections.

3️⃣Burt's Bees partnered with ten wellness retailers to launch eco-friendly balm variants for sensitive skin, attaining 92% consumer loyalty and securing 31% of premium natural product deals.

4️⃣Johnson & Johnson introduced microbiome-friendly lip scrubs with probiotic blends, forging ties with major pharmacy networks and driving 26% growth in domestic over-the-counter sales.

5️⃣Revlon Inc. rolled out customizable tinted conditioners optimized for online personalization, cutting inventory waste by 42% and teaming with AR beauty apps for virtual try-ons.

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Growth Drivers

✦ The global beauty market surpassed USD 500 billion in 2024, with lip care accounting for 4% of facial skincare spends, underscoring the drive for SPF-enriched formulations amid rising UV awareness.

✦ US personal care sales exceeded USD 100 billion in 2024, driving over 400 million units of lip products annually and accelerating adoption for daily hydration routines.

✦ Beauty regulations spurred USD 300 billion in sustainable ingredient investments by 2025, prioritizing paraben-free lip care that meets FDA clean beauty certification and consumer ethical demands.

✦ North American anti-aging revenues climbed 15% recently, utilizing more than 200 million SPF lip applications yearly as millennials fuel preventive cosmetic adoption.

✦ Formulation innovations trimmed production costs by 22%, forecasting USD 250 million in yearly efficiencies for US manufacturers by 2030 through biodegradable packaging systems.

🌍Regional Insights

United States (North America): The U.S. Lip Care Products market was valued at USD 1.85 billion in 2023, projected to reach USD 3.2 billion by 2031 at a 7.2% CAGR. It holds nearly 50% of the global market share, driven by progressive FDA guidelines and strong consumer shift to organics. Key players like L'Oreal and Unilever lead through innovation, R&D launches, and expanded retail networks. Adoption of vegan formulations and multiple e-commerce channels strengthens its dominance. Recent strategic acquisitions and product debuts keep the U.S. as the global market leader.

Canada (North America): Canada's market size was USD 320 million in 2023, expected to grow to USD 580 million by 2031 at a 7.0% CAGR, holding roughly 11% of the global market share. Growth is fueled by government incentives and regulatory clarity that boost premium, cruelty-free lip care demand. Leading U.S. brands are investing in Canadian distribution and operations, accelerating market maturity. Consumer preference for eco-friendly, hypoallergenic products continues to mount. Canada complements U.S. leadership with a strong adjacent presence.

Europe (Key countries: UK, Germany, France): Europe constitutes 20% of the global Lip Care Products market and is rapidly growing due to expanding regulatory acceptance and rising skincare awareness. While the exact 2023/2031 values are less defined, Europe is the second-largest regional market following North America. The UK, Germany, and France drive expansion through hybrid natural-tinted formulations and diversified launches. Market growth is supported by established cosmetic demand and the increased entry of North American brands. Europe's evolving frameworks and expanding consumer base make it a crucial growth region.

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Market Segmentation Analysis

By Type: Lip balms dominate with a 55% market share, valued at USD 1.018 billion in 2023 and projected to grow to USD 1.76 billion by 2031 at a 7.3% CAGR. Lip butters hold 25% of the market, valued at USD 463 million in 2023 and expected to reach USD 800 million by 2031 at a 7.1% CAGR. The lip balm segment's growth is driven by increasing consumer demand for multi-functional, SPF-infused products compliant with FDA and cruelty-free standards, while the lip butter segment sustains demand through nourishing applications in dry climates and overnight treatments.

By Nature: Organic lip care leads with a commanding 60% market share, valued at USD 1.11 billion in 2023 and forecasted to reach USD 1.92 billion by 2031, favoured for their vegan appeal and sustainability. Conventional products hold a 40% share, worth USD 740 million in 2023 and projected to grow to USD 1.28 billion by 2031, attracting budget-conscious users seeking basic hydration. The organic segment grows fastest at 7.4% CAGR, catering to niche demands for botanical extracts and innovative zero-waste packaging.

By Distribution Channel: Online sales constitute the largest segment with 35% market share, valued at USD 648 million in 2023 and expected to expand to USD 1.12 billion by 2031, powered by e-commerce convenience and personalization trends. Supermarkets/hypermarkets hold 30% share, valued at USD 555 million in 2023 and projected to reach USD 960 million by 2031, fueled by impulse buys. Specialty stores and pharmacies each account for 17.5% of the market, reflecting growing awareness of expert consultations and targeted product discovery.

Innovation and Consumer Trends Fueling Market Expansion

Manufacturers are investing heavily in advanced delivery technologies, such as micro-encapsulation for sustained moisture and biodegradable applicators, to improve efficacy, reduce environmental impact by an estimated 25%, and comply with regulatory expectations. Consumer growth is driven by expanding awareness of lip health benefits, integration into self-care routines, and market education on premium, ethical beauty products. North American markets, particularly the U.S., exhibit the highest adoption rates, supported by clinical research, strategic partnerships, and dermatologist-backed natural blends.

Market Outlook and Opportunities: The Global lip care products market is at a tipping point, driven by beauty-conscious mandates and every ounce of scientific evolution in botanical extracts. Valued at USD 4.1 billion in 2023, it is projected to reach USD 7.1 billion by 2031 at a steady 7.3% CAGR. North America, capturing nearly half the global share, spearheads expansion powered by skincare demand, while Asia Pacific benefits from pigmentation concerns. Progress in vegan sourcing and enhanced SPF formulations align with FDA sustainability aims, although hurdles like supply chain volatility, ingredient sourcing challenges, and counterfeiting remain. Post-pandemic focus on at-home rituals and rising embrace of personalized cosmetics and AR try-ons unlock vast potential for hydration management and aesthetic enhancement in beauty, wellness, and grooming sectors.

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