Boca Raton Vest Is Bringing Country-Club Access To Colombia - And Betting on a New Definition of Luxury

When Marlon Carabali launched Boca Raton Vest, he wasn't building another members-only app or another concierge business. He was designing access: a membership engine that translates the guarded prestige of legacy country clubs into curated, repeatable experiences for a younger, more diverse generation of affluent professionals. This fall the private-members club announced plans to begin operations in Colombia, a market Carabali describes as "ripe for modernization" - where established club culture, rising consumer purchasing power and a growing appetite for aspirational social capital intersect.
Silicon Herald

A new playbook for an old institution

Country clubs have long been shorthand for intergenerational privilege: closed application processes, long waiting lists, and prohibitive initiation fees. Boca Raton Vest's playbook flips that script. Rather than building property-heavy estates, the company operates as an access aggregator: membership tiers that unlock tee times, dining, private events and reciprocal privileges at partnered legacy clubs - both in the U.S. and now in Colombia. The model reduces friction for members while offering legacy clubs incremental revenue and a younger funnel of prospective long-term members.
Silicon Herald

Why Colombia - timing and tailwinds

Colombia's macro picture makes the market an attractive first expansion outside Boca Raton. The country's economy and consumer base have shown resilience and gradual recovery in recent years: institutional forecasts and country outlooks put Colombia's nominal GDP in the low-hundreds of billions and a population in the low-50 millions, with modest growth and easing inflation trends that support consumption in services and leisure. Those dynamics - combined with a rising cohort of high-income young professionals and entrepreneurs concentrated in Bogotá, Medellín and Cartagena - form the addressable market for premium lifestyle memberships.

That said, macro risks remain. Colombia's fiscal picture has been under strain and credit rating actions in recent cycles have raised borrowing costs and policy uncertainty - considerations Boca Raton Vest says it has factored into a phased, capital-efficient rollout.

Local partnerships, not club takeovers

Boca Raton Vest's stated strategy is partnership, not acquisition. Instead of buying club real estate, the company negotiates reciprocal access and curated programming with established Colombian institutions - the very clubs that are synonymous with the country's social fabric (Club Campestre-style clubs and the traditional "club campestre" network across Medellín, Bogotá and regional cities). For legacy clubs, these partnerships offer a way to monetize underused inventory (prime tee times, banquet spaces, event calendars) and digitize member services without disrupting tradition.

Membership, experience, and margins

The economics are straightforward: Boca Raton Vest keeps membership simple (annual fees + add-on experiences), negotiates wholesale access pricing with host clubs, and sells curated packages and branded events at markup. Lower capital intensity - no sprawling clubhouses to maintain - produces attractive unit economics when member acquisition costs are disciplined and retention is high. The company also plans premium tiers for corporate packages and brand partnerships, creating a revenue mix that combines recurring membership dollars with event and F&B margins.

On the consumer side, the product is experiential: opening nights at partner clubs, pop-up golf clinics with respected local pros, co-hosted charity tournaments, and invite-only networking salons that pair sport with dealmaking. For members, the value is social and practical - immediate access to prestige and a plug-and-play social calendar.
Silicon Herald

Risks and the tightrope of authenticity

Scaling access to exclusivity requires diplomacy. Legacy members can view third-party access programs as dilutive; regulators and local communities can react to perception shifts in elite spaces. Boca Raton Vest will need to manage capacity, vetting, and cultural sensitivity carefully - balancing the "democratization" narrative with the rituals and privacy that long-standing clubs value. The company also faces operational risks tied to currency volatility and discretionary spending cycles in emerging markets.

What success looks like

Short term, success will be measured in sticky membership cohorts, profitable unit economics per region, and a roster of high-quality partner clubs in Bogotá, Medellín and Cartagena. Medium term, the thesis scales if Boca Raton Vest can be both a funnel for legacy clubs (introducing long-term joining prospects) and a cultural curator that amplifies local hospitality talent - from chefs to event planners - while preserving local club identity.

Bottom line

Boca Raton Vest's Colombian launch is a case study in reframing luxury as portability rather than property. By monetizing access, the company lowers the barrier to entry for a younger, globally minded cohort while offering legacy clubs a fresh revenue channel. If Marlon Carabali's earlier ventures are any guide, the real test will be execution: keeping member experience premium, protecting partner club relationships and proving the unit economics across a market that is equal parts promise and complexity.

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This release was published on openPR.