Straction Consulting wins Gold at afaqs! Brand Storyz Awards 2025 for upGrad International Content-Driven SEO Initiative

Straction Consulting is proud to announce that it has won the Gold at the 2025 afaqs! Brand Storyz Awards in the Brand Initiatives track, under the Best Vlogs / Blogs / Articles sub-category, for its content-driven SEO and brand storytelling work for upGrad International.
The award celebrates Straction Consulting's efforts to build a strong global online presence for upGrad International network websites using high-quality, search-driven content. Through a strategic mix of SEO optimization, audience-first content formats and insights-based storytelling, the team created a scalable blog ecosystem that improved visibility across key international markets and generated qualified leads from high-intent audiences.
The afaqs! Brand Storyz jury, which evaluates entries based on creativity, content effectiveness, brand alignment and business impact, noted that Straction's work for upGrad International delivered measurable improvements in organic visibility, discovery across long-tail queries and overall brand credibility within search results.
"This award reinforces our belief in content that solves real user needs and aligns directly with business outcomes," said [Kaushik Pal, Founder], Straction Consulting. "Our work with upGrad International showcases how structured content strategy, backed by strong SEO fundamentals, can drive high-quality traffic and global brand visibility."
With this win, Straction Consulting further strengthens its reputation as a boutique Digital Marketing partner known for its expertise in Performance-driven SEO, Content Marketing, Paid media, Marketplace growth and full-funnel digital strategy.

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Straction Consulting is a 8-years+ full-stack boutique Digital Marketing agency known for blending strategy, creativity and performance. With capabilities across SEO, Paid Search, Performance Marketing, Content Creation, Marketplace eCommerce and ASO, the agency supports brands in scaling their digital presence and achieving sustainable, long-term growth. Straction Consulting is based out of Delhi NCR.

Straction Consulting's Strength lies in -
~ In-House Knowledge capital
~ Over 40-yrs of cumulative experience in SEO within the Executive team
~ Ability to work as an extended team on the respective Client Projects
~ Delivered over 100 projects across India, Singapore, Australia, Middle East, Europe and Africa.
~ Worked with VC invested portfolio companies and assisted the growth story

This release was published on openPR.