My Mum's Cancer Journey Changed Everything: The Truth That Led Me to Create Earth's Secret

The story behind Earth's Secret: How my mum led me to discover what truly works

If you've ever stood in a holland and barrett aisle, overwhelmed by rows of supplements all promising the world but delivering very little... I've been there too.

My name is Amy, and a few years ago, during one of the most difficult seasons of my life, I learned a truth that would eventually transform not only my health, but the way I believe supplements should be made.

It began with my mum.

My mum's cancer journey was the moment everything shifted for me. Watching someone you love face something so terrifying forces you to question everything:

What actually supports health?

What helps the mind stay steady?

What brings the body back into balance?

Mum's doctors were great, of course - but alongside her treatment, I saw firsthand how natural herbs supported her mental clarity, her emotional resilience, and her ability to rest. Not in a mystical, "woo-woo" way - but in a grounded, human way that made me think:

Why isn't everyone talking about the power of these plants?
And why are so many supplements packed with fillers, low doses, and ingredients that don't even work?

Realising we're not being told the whole truth

During that chapter, I did what any daughter would do: I researched obsessively.

And the deeper I went, the more frustrated I became.

I discovered:

- Many supplements use the cheapest forms of ingredients
- Most contain doses too low to create any effect
- Many rely on synthetic fillers and preservatives
- And hardly any brands talk openly about bioavailability or absorption

As a daughter, I felt concerned. As a consumer, I felt misled. As a human, I felt angry - because people deserve better.

My mum sadly passed away in 2016, and that was the moment a seed was born to create Earth's Secret in the future.

Building something that actually works

I didn't want to build "just another wellness brand."

I wanted to build the one I wished existed when Mum was unwell.

Something honest, pure, grounded in ancestral wisdom and modern science.

Something that actually works - with no secrets.

So I studied plant medicine, consulted formulators, and committed to one uncompromising rule:

If it's not the best, it doesn't go in the pouch.

No fillers.

No weak doses.

Just potent, clean, bioavailable ingredients that actually do what the label says.

What Earth's Secret stands for today

We're a small family-run company with big standards.

We create products that people feel - noticeably.

Whether it's reducing brain fog, improving sleep, calming the mind, easing bloating, or boosting energy, every formula is designed to create real change in your daily life.

Because when you help someone feel better, you're not just fixing a symptom...

You're giving them their life back.

And that matters.

Earth's Secret isn't just a business to me - it's a legacy that came from the most vulnerable chapter of my life.

Every time someone messages us saying:

- "I finally slept through the night."
- "My brain feels clear again."
- "My bloating has reduced."
- "This is the first supplement I've actually felt working."

...I think of my mum.

And I think of how she taught me that nature offers powerful tools, that science can refine them, and that people deserve honesty from the brands they trust.

Earth's Secret is for anyone who wants to feel better, naturally... and who's tired of being let down by products that don't deliver.

No secrets.

No nonsense.

Just nature, science, and formulas that actually work.

32a Old Bann Road, BT667PW United Kingdom
Amy Peacock, +447585714025, amy@earthsecret.com

Earth's Secret was founded with a clear, heartfelt mission: to redefine what people expect from natural supplements by combining ancestral herbal wisdom with modern scientific research. The company was born from founder Amy's deeply personal experience supporting her mum through her cancer journey. Witnessing first-hand how natural herbs supported her mum's emotional resilience, sleep, and overall wellbeing, Amy began a rigorous exploration into the supplement industry - only to discover widespread issues: weak dosages, low-quality ingredients, unnecessary fillers, and poor absorption.

Determined to create a solution people could trust, Amy set out to build a brand centred on transparency, purity, and efficacy. Every Earth's Secret formula is designed with one uncompromising standard: if it doesn't work, it doesn't go in the pouch. Using clinically studied ingredients, bioavailable extracts, and clean, filler-free formulations, Earth's Secret creates supplements that people feel, real support for sleep, energy, balance, digestion, and daily wellness.

The company's ethos blends two pillars:

Ancestral wisdom: Traditional herbs such as Ashwagandha, Passionflower, Turmeric, Reishi, and Saffron.

Modern science: Clinically studied extracts, bioavailability enhancers, and rigorous formulation standards.

Earth's Secret stands as a family-run business with a growing community across the UK and Ireland. The brand champions honest education, consumer empowerment, and a future where natural health solutions are trusted for their purity, potency, and proven benefits.

SafeSupp (Sister Enterprise / Technology Arm)

SafeSupp is Earth's Secret's emerging AI-driven supplement transparency platform. Built to tackle misinformation in the supplement industry, SafeSupp enables users to scan labels, analyse ingredient quality, identify fillers, and receive safety scores backed by scientific criteria. The app aligns with Earth's Secret's mission of empowering people to make informed choices - beyond any one brand.

Clinical and Formulation Partners

Earth's Secret collaborates with:

UK-based formulators with backgrounds in nutrition and herbal science

Raw ingredient suppliers specialising in clinically studied extracts

Manufacturers who comply with strict quality, purity, and sustainability standards

Independent researchers who advise on safety, dosing, absorption, and ingredient synergy

These partnerships ensure the company's products are not only effective, but grounded in research and high-level expertise.

This release was published on openPR.