China and Hong Kong Probiotic Food Market to Hit $13,400.31 Million by 2027 | Liquid probiotic foods dominate with 52% share due to high adoption of drinkable yogurts and fortified beverages

Leander, Texas and Tokyo, Japan - Nov.27.2025
As per DataM intelligence research report" The China and Hong Kong Probiotic Food Market recorded a value of US$ 8,447.08 million in 2023 and is expected to reach a value of US$ 13,400.31 million in 2027, growing at a CAGR of 12.28% during the forecast period (2024-2027)." Rising digestive health awareness and functional food innovation are driving strong demand for probiotic foods in China and Hong Kong.

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China and Hong Kong: Probiotic Food Recent Industry Developments

✅ In November 2025, Mengniu Dairy launched next-generation probiotic yogurt fortified with heat-stable strains to improve gut resilience. The upgrade enhances stability during distribution and boosts digestive health benefits. This strengthens Mengniu's leadership in China's probiotic food sector.

✅ In October 2025, Yili Group expanded its functional probiotic beverage line featuring clinically validated cultures targeting immunity and metabolic support. The expansion strengthens product diversity and consumer reach. This reinforces Yili's innovation momentum in functional dairy.

✅ In September 2025, Bright Dairy introduced children-specific probiotic formulations with higher CFU counts for digestive wellness. The launch improves category segmentation and premium positioning. This enhances Bright Dairy's footprint in pediatric nutrition.

✅ In August 2025, China Mengniu invested in AI-driven fermentation monitoring to improve probiotic culture stability and shelf life. The technology enhances quality control. This reinforces Mengniu's operational innovation.

✅ In July 2025, Yili Group launched kombucha-inspired probiotic drinks for health-conscious consumers, integrating plant extracts with active cultures. The innovation supports functional beverage trends. This strengthens Yili's portfolio in fermented nutrition.

✅ In June 2025, Bright Dairy introduced synbiotic dairy products combining prebiotics and probiotics for enhanced gut microbiome support. The launch promotes personalized nutrition. This enhances Bright Dairy's competitive advantage.

China and Hong Kong Probiotic Food Market: Drivers
The China and Hong Kong probiotic food market is expanding rapidly as consumers increasingly prioritize digestive health, immunity, and functional nutrition. Probiotic-enriched yogurts, drinks, fortified snacks, and dairy alternatives are gaining traction due to rising health awareness and a growing preference for clean-label products. Urbanization, higher disposable incomes, and lifestyle-driven gut health issues are contributing to widespread adoption. Technological advancements in strain development, microencapsulation, and cold-chain logistics are improving product stability and effectiveness. Additionally, strong retail presence, rapid e-commerce growth, and increasing demand for premium healthy foods continue to support market expansion.

Collaboration among dairy companies, biotechnology firms, and health brands is accelerating the development of advanced probiotic formulations tailored to regional consumer needs. Regulatory support for functional foods and investments in research on gut-immune interactions are further driving the market forward. Growing popularity of personalized nutrition, low-sugar probiotic drinks, and children's probiotic products is broadening consumer reach. Expansion of cross-border e-commerce and premium import brands is strengthening selection diversity. With increasing health consciousness, innovation in strains, and evolving dietary trends, the China and Hong Kong probiotic food market is poised for strong long-term growth.

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China and Hong Kong Probiotic Food Market: Major Players
China Mengniu Dairy Company Limited, Kashi Dairy (Shenzhen) Co., Ltd. (Classy Kiss), Green Vitamin, Meadows, Green Fermentation Lab, Bombooch Kombucha, Alive Food, FoodCraft, KUPPA KOMBUCHA LIMITED, Yo Mama Frozen Yogurt, Inner Mongolia Yili Industrial Group Co., Ltd., and Taboocha.

Segment Covered in the China and Hong Kong Probiotic Food Market:
By Product Type
Dairy-based probiotics hold 46% share, driven by strong demand for yogurt, kefir, and fermented milk products. Non-dairy probiotics account for 34%, supported by rising lactose-free and vegan preferences. Supplement-style probiotic foods, including gummy and sachets, capture 20% as convenience trends accelerate.

By Form
Liquid probiotic foods dominate with 52% share due to high adoption of drinkable yogurts and fortified beverages. Solid/semisolid formats such as yogurts, bars, and powders represent 38%, supported by daily consumption habits. Freeze-dried and ready-to-mix formats contribute 10%, appealing to on-the-go consumers.

By Distribution Channel
Supermarkets and hypermarkets lead with 44% share owing to strong brand visibility and premium product offerings. Online channels hold 32%, boosted by e-commerce penetration and subscription-based probiotic food deliveries. Convenience stores and specialty health stores represent 24%, driven by impulse purchases and niche wellness products.

By End User
Adults account for 58% share due to strong interest in digestive health and immunity-boosting foods. Children contribute 28%, supported by fortified probiotic snacks and flavored drinks. Seniors hold 14%, driven by gut-health benefits and increasing adoption of daily wellness routines.

Regional Analysis
China (Market Share: 88%)
China dominates the market with 88% share, fueled by rising health awareness, strong retail expansion, and rapid product innovation. Domestic brands leverage fortified dairy portfolios to capture mass adoption. E-commerce and premium functional beverages accelerate nationwide growth.

Hong Kong (Market Share: 12%)
Hong Kong holds 12% share, driven by high consumption of premium probiotic yogurts and imported functional beverages. Strong pharmacy and specialty store presence boosts demand. Urban consumers prioritize gut health and immunity, supporting steady market expansion.

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