India Wet Wipes Market to Reach USD 1.9 Billion by 2033 (CAGR 5.42%) | Get Free Sample Report

According to IMARC Group's report titled "India Wet Wipes Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033", The report offers a comprehensive analysis of the India wet wipes market including size, share, growth, trends and regional insights.

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Market Overview:

The India wet wipes market size reached USD 1.1 Billion in 2024 and is projected to reach USD 1.9 Billion by 2033, exhibiting a CAGR of 5.42% during 2025-2033. The market growth is driven by rising hygiene awareness, increasing demand for baby and facial wipes, and innovations in eco-friendly products.

This expansion is further supported by growth in e-commerce, premium skincare products, and government regulations targeting plastic use. Consumers are increasingly preferring natural and chemical-free wipes, fueling sustained industry growth.

Key Takeaways:

• 2024 Market Size : USD 1.1 Billion
• CAGR : 5.42%
• 2033 Forecast Value : USD 1.9 Billion
• The market forecast for 2033 stands at USD 1.9 Billion.
• Rising hygiene consciousness and demand for baby and facial wipes are key growth drivers.
• Eco-friendly innovations and e-commerce expansion boost market penetration.
• Government regulations on plastic use and consumer preference for natural ingredients promote sustainable products.
• The baby wipes segment grows significantly with rising infant population and parental awareness.

Recent News & Developments:

• In May 2024, Medicare Hygiene Ltd. launched Earthika Eco-friendly Wet Wipes made from 99% pure water and biodegradable materials, initially available in Ahmedabad and planned for expansion nationwide.
• In June 2023, Ginni Filaments Ltd. introduced 'Adore Baby' ultra-pure water wipes featuring 99.9% water and aloe vera, dermatologically approved and free from harmful chemicals.

India Wet Wipes Market Growth Factors:

The India wet wipes industry is mostly driven by the increasing hygiene awareness among consumers that eases a demand for convenient and safe personal hygiene products. The demand for baby and facial wipes is expected to see an increase due to rising parental concern regarding infant hygiene and the usage of hypoallergenic and dermatologically tested products. This has led to a trend of customers purchasing premium quality and chemical-free wipes as incomes rise.

Furthermore, the market is being driven by growth in the e-commerce and online retail industry. There is a growing trend for premium and sustainable products. The regulatory framework on single-use plastics has resulted in biodegradable, plastic-free wipes gaining traction. The regulatory environment and greater advocacy for sustainability in personal care have increased the innovation of sustainable formulation and packaging.

The demand for natural and chemical-free products continues to accelerate as consumers become increasingly aware of the need for skin safety and environmental sustainability and bamboo fiber, organic cotton and biodegradable viscose based wipes packaging technologies are in prime position to benefit from this trend with growth outlooks supported by product portfolio expansion.

India Wet Wipes Market Trends:

Because of trends in the India wet wipes market, the baby wipes segment is expected to grow importantly since the baby population rises, hygiene awareness increases among parents, and chemical-free and dermatologically tested wipes are easily adopted for babies. Growth in the demand for paraben-free, alcohol-free, and fragrance-free wipes is anticipated. As concern grows, an increasing number of manufacturers now manufacture higher quality baby care wipes, mainly made from natural ingredients, such as Panacea Biotec Pharma's 'NikoMom' launched in January 2025.

Products that are eco-friendly gain popularity. Consumers are seeking more environmentally friendly products like the biodegradable baby wipe (Cugo's) regarding wipes' ecological impact when investigating. These wipes hit the market around about May 2024. The wipes contain skin-benefiting substances like aloe. More brands now offer biodegradable wipes for consumers. The wipes use bamboo fiber, organic cotton, and other materials without any plastic.

Companies use eco-friendly wipes to replace conventional wipes. Single-use plastics are affected by government regulations. Consumer awareness increases. Baby wipe, facial wipe, and disinfecting wipe manufacturers are developing water-based biodegradable wipes. E-commerce growth offers wider reach for premium and sustainable products and is expected to propel market growth.

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India Wet Wipes Market Segmentation:

Product Type Insights:

• Baby Wipes
• Facial and Cosmetics Wipes
• Multi-Purpose Wipes
• Hand and Body Wipes
• Others

Distribution Channel Insights:

• Grocery Stores/Departmental Stores
• Pharmacy/Drug Stores
• Supermarkets/Hypermarkets
• Online
• Others

Regional Insights:

• North India
• South India
• East India
• West India

Key Highlights of the Report:

• Comprehensive quantitative analysis of historical and forecast market trends from 2019 to 2033.
• Detailed segmentation by product type and distribution channels.
• Insightful assessment of market drivers, challenges, and opportunities.
• Competitive landscape overview including key player positioning and strategies.
• Porter's five forces analysis to understand market competitiveness.
• Regional market evaluation covering North, South, East, and West India.

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Explore More Related Links:

India Luxury Fashion Market Report: https://www.imarcgroup.com/india-luxury-fashion-market/requestsample

India Feminine Hygiene Products Market Report: https://www.imarcgroup.com/india-feminine-hygiene-products-market/requestsample

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