United States Menstrual Cup Market Surges at 12.8% CAGR on Sustainable FemTech Boom Hitting $850 Million Milestone by 2031, Led by Diva International and Saalt as Top Competitors | DataM Intelligence

Leander, Texas and TOKYO, Japan - Nov. 26, 2025. According to DataM Intelligence, the United States Menstrual Cup Market Size is growing from USD 350 million in 2023 to USD 850 million by 2031, registering a robust CAGR of 12.8% during 2024-2031. The surging demand for eco-friendly period products, the expansion of women's health innovations, and advancements in medical-grade silicone and antimicrobial coatings are fueling the need for enhanced menstrual cup formulations that maximise comfort and leak-proof protection without synthetic disposables. Menstrual cups, the reusable, body-safe silicone or rubber devices designed for up to 12-hour wear, revolutionises menstrual care by integrating seamlessly into daily routines, reducing waste and costs while ensuring purity and efficacy compliant with FDA and ASTM standards. By combining high-purity materials, ergonomic stem designs, and precision mold processes, this market provides potent, stable solutions for heavy flow management, odor control, and sustainable hygiene throughout the United States and beyond.

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Recent Developments

1. Diva International unveiled a clinically tested antimicrobial menstrual cup for infection prevention at Women's Health Expo 2024 in New York (September 2024).

2. Saalt opened a dedicated silicone molding facility in Utah for high-durability reusable grades, targeting Western distributors (July 2024).

3. Lunette integrated AI analytics into fit-testing for size-optimized cups, boosting user satisfaction for diverse body types (May 2025).

4. Ruby Cup debuted eco-silicone variants for sensitive skin, partnering with women's health nonprofits in Texas (March 2025).

5. Cora collaborated on hybrid cup tam-pon kits for athletes, reducing leakage by 50% in pilot studies (January 2025).

Competitive Landscape

The market is highly competitive among global femtech leaders, material specialists, and hygiene innovators.

1️⃣Diva International expanded its US-based production of silicone menstrual cups in Ontario, operational since mid-2025, enhancing supply for wellness brands with 30% improved leak resistance rates.

2️⃣Saalt acquired a key medical-grade polymer partner in Colorado, strengthening its North American supply chain and reporting a 20% revenue boost in organic cup segments.

3️⃣Lunette partnered with five health firms to launch Comfort Fit Cups for postpartum applications, achieving 95% user retention and securing 35% of premium size projects.

4️⃣Ruby Cup introduced coated cup variants with superior odor control, landing deals with major US pharmacy chains and fueling 25% growth in domestic sales.

5️⃣Cora rolled out sustainable menstrual cups optimised for e-commerce, slashing fulfillment times by 40% and collaborating with period equity platforms for customised kits.

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Growth Drivers

✦ The global femcare market surpassed USD 40 billion in 2024, with reusables accounting for 8% of sustainable spends, underscoring the drive for enhanced formulations amid eco-trends.

✦ US period product sales exceeded USD 3 billion in 2024, driving over 200 million units of reusable items annually and accelerating cup integration for daily hygiene routines.

✦ Wellness regulations spurred USD 150 billion in natural material investments by 2025, prioritising body-safe cups that meet FDA certification and consumer transparency demands.

✦ North American women's health revenues climbed 22% recently, utilising more than 120 million cup insertions yearly as empowerment movements fuel preventive adoption.

✦ Material innovations trimmed production costs by 25%, forecasting USD 180 million in yearly efficiencies for US producers by 2030 through advanced silicone systems.

🌍Regional Insights

United States (North America): The U.S. menstrual cup market was valued at USD 350 million in 2023, projected to reach USD 850 million by 2031 at a 12.8% CAGR. It holds nearly 50% of the global market share, driven by progressive period equity laws and strong consumer adoption. Key players like Diva International and Saalt lead through innovation, clinical formulations, and expanded supply chains. Adoption of advanced coatings and multiple distribution channels strengthens its dominance. Recent strategic expansions and product launches keep the U.S. as the global market leader.

Canada (North America): Canada's market size was USD 80 million in 2023, expected to grow to USD 200 million by 2031 at a 12.5% CAGR, holding roughly 11% of the global market share. Growth is fueled by government funding and regulatory clarity that boost organic, premium cup demand. Leading U.S. brands are investing in Canadian supply chains and operations, accelerating market maturity. Consumer preference for natural, leak-proof solutions continues to mount. Canada complements U.S. leadership with a strong adjacent presence.

Europe (Key countries: UK, Germany, France): Europe constitutes 19% of the global menstrual cup market and is rapidly growing due to expanding regulatory acceptance and rising sustainability awareness. While the exact 2023/2031 values are less defined, Europe is the second-largest regional market following North America. The UK, Germany, and France drive expansion through hybrid material formulations and diversified product launches. Market growth is supported by established femcare demand and the increased entry of North American brands. Europe's evolving frameworks and expanding consumer base make it a crucial growth region.

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Market Segmentation Analysis

By Material: Silicone cups dominate with a 60% market share, valued at USD 210 million in 2023 and projected to grow to USD 510 million by 2031 at a 12.9% CAGR. Rubber cups hold 40% of the market, valued at USD 140 million in 2023 and expected to reach USD 340 million by 2031 at a 12.7% CAGR. The silicone segment's growth is driven by increasing consumer demand for clean-label, premium-durability products compliant with FDA and ASTM standards, while the rubber segment sustains demand through cost-effective applications in budget hygiene.

By Type: Bell-shaped cups lead with a commanding 70% market share, valued at USD 245 million in 2023 and forecasted to reach USD 595 million by 2031, favoured for their versatility and consumer appeal. Disc-shaped cups hold a 20% share, worth USD 70 million in 2023 and projected to grow to USD 170 million by 2031, attracting consumers seeking easier insertion. The remaining 10% comprises novel shapes and hybrids, growing fastest at 13% CAGR to USD 85 million by 2031, catering to niche demands for enhanced fit and innovative retention.

By Application: Heavy flow management constitutes the largest segment with 35% market share, valued at USD 123 million in 2023 and expected to expand to USD 298 million by 2031, powered by comfort research and consumer wellness trends. Light flow cups hold 25% share, valued at USD 88 million in 2023 and projected to reach USD 213 million by 2031, fueled by daily wear applications. Sports and travel cups each account for 20% of the market, reflecting growing consumer awareness of holistic hygiene benefits and targeted activity relief.

Innovation and Consumer Trends Fueling Market Expansion

Manufacturers are investing heavily in advanced material technologies, such as antimicrobial coatings and ergonomic molding, to improve efficacy, reduce production costs by an estimated 25%, and comply with regulatory expectations. Consumer growth is driven by expanding awareness of the sustainable benefits of menstrual cups, integration into daily care routines, and market education on premium, body-safe products. North American markets, particularly the U.S., exhibit the highest adoption rates, supported by clinical research, strategic partnerships, and clinically backed hybrid designs.

Market Outlook and Opportunities: The Global menstrual cup market is at a tipping point, driven by empowerment-conscious mandates and every ounce of scientific evolution in femcare. Valued at USD 1.2 billion in 2023, it is projected to reach USD 3.2 billion by 2031 at a steady 12.8% CAGR. North America, capturing nearly half the global share, spearheads expansion powered by hygiene demand, while Asia Pacific benefits from population abundance. Progress in sustainable sourcing and enhanced formulations align with FDA sustainability aims, although hurdles like fit variability, awareness challenges, and material limits remain. Post-pandemic focus on waste reducers and rising embrace of functional cups and digital education unlock vast potential for flow management and comfort enhancement in daily, sports, and travel sectors.

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