United States Canned Tuna Market to Grow at 4.5% CAGR | Canned Light Tuna dominates with 58% share, driven by widespread consumption and milder taste

Leander, Texas and Tokyo, Japan - Nov.26.2025
As per DataM intelligence research report" The Global Canned Tuna Market size reached USD million in 2022 and is projected to witness lucrative growth by reaching up to USD million by 2030. The market is growing at a CAGR of 4.5% during the forecast period (2024-2031)." Long shelf life, convenience, and rising protein consumption are boosting demand for canned tuna worldwide.

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United States: Recent Industry Developments

✅ In November 2025, Bumble Bee Foods launched premium canned tuna in recyclable packaging with improved brine and oil formulations to enhance texture and flavor for retail channels. The innovation addresses sustainability and quality preferences. This reinforces Bumble Bee's positioning in tuna convenience foods.

✅ In October 2025, StarKist invested US$14 million to automate large-scale canning lines and add sterile filling technology to reduce contamination risk and improve throughput. The capital improves capacity for stable supply. This strengthens StarKist's operational readiness.

✅ In September 2025, Thai Union (US operations) introduced MSC-certified tuna SKUs with enhanced sourcing transparency and QR-based traceability to meet retailer sustainability commitments. The programs support responsible sourcing claims. This elevates Thai Union's credibility in sustainable seafood.

✅ In August 2025, Starkey Seafood Co. piloted premium flavored canned tuna formats using sous-vide infusion prior to canning to improve texture and shelf-stable flavor profiles for gourmet retail channels. The technique differentiates product offerings. This boosts Starkey's appeal in premium canned seafood.

Japan: Recent Industry Developments

✅ In November 2025, Maruha Nichiro launched high-value canned tuna with refined oil blends and delicate brine techniques aimed at domestic gourmet consumption and gift markets. The SKUs emphasize taste and presentation. This reinforces Maruha's premium canned seafood leadership.

✅ In October 2025, Nissui invested 2.2 billion to upgrade canning sterilization and retort systems, increasing capacity and improving product safety margins for export growth. The investment supports global market expansion. This strengthens Nissui's manufacturing backbone.

✅ In September 2025, Kyokuyo introduced reduced-salt canned tuna lines with natural umami enhancers to meet health-conscious consumer demand and regulatory sodium targets. The reformulations increase domestic appeal. This elevates Kyokuyo's product portfolio.

✅ In August 2025, Itochu Foods expanded private-label canned tuna production for supermarket chains, offering cost-competitive yet traceable SKUs for mass market distribution. The expansion supports seasonal retail demand. This boosts Itochu's role in private-label seafood supply.

Canned Tuna Market: Drivers
The canned tuna market is expanding steadily as consumers continue to favor convenient, protein-rich, and shelf-stable seafood options suitable for diverse culinary applications. Canned tuna is widely consumed due to its nutritional benefits, versatility, and long shelf life, making it a staple in households, foodservice outlets, and emergency food supplies. Rising demand for affordable and healthy protein sources, along with the growth of ready-to-eat meals, is driving market adoption. Technological advancements in canning, sterilization, and flavor preservation are improving product safety, taste, and sustainability. Additionally, increasing preference for easy-to-store foods and expanding supermarket penetration are supporting market growth.

Collaboration among tuna processors, fisheries, and sustainability organizations is enhancing traceability, ethical sourcing, and responsible fishing practices. Premium segments such as flavored tuna, gourmet blends, and low-sodium varieties are gaining traction among health-conscious consumers. Expansion of e-commerce, private-label offerings, and eco-certified products is broadening consumer reach. Continuous improvements in packaging formats, such as pouches and easy-open cans, are boosting convenience and brand differentiation. With growing demand for nutritious, affordable, and ready-to-use seafood, the canned tuna market is poised for continued global expansion.

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Canned Tuna Market: Major Players
Frinsa del Noroeste S.A., Thai Union Group PLC, Bumble Bee Foods LLC, Century Pacific Food Inc., Jealsa, Grupo Calvo, Wild Planet Foods Inc., PT. Aneka Tuna Indonesia, American Tuna Inc., and Ocean Brands.

Segment Covered in the Canned Tuna Market:
By Type
Canned Light Tuna dominates with 58% share, driven by widespread consumption, milder taste, and versatility in recipes. Canned White Tuna holds 42%, preferred for premium dishes and high-protein meals, supported by increasing health-conscious consumer trends.

By Tuna Species
Skipjack leads with 55% share due to its abundance, lower cost, and high acceptance in mainstream canned tuna products. Yellowfin accounts for 35%, favored for premium quality and rich flavor, while others hold 10%, including albacore and bigeye varieties catering to niche markets.

By Distribution Channel
Supermarkets & Hypermarkets dominate with 46% share, supported by high product visibility, bulk offerings, and trusted retail networks. Online sales hold 28%, driven by convenience, home delivery, and rising e-commerce penetration. Convenience stores account for 18%, while others (8%) include foodservice, wholesale, and specialty stores.

Regional Analysis
North America - 30% Share
North America leads due to strong demand for ready-to-eat protein, health trends favoring omega-3 rich foods, and well-established retail and online distribution networks in the U.S. and Canada.

Europe - 27% Share
Europe's growth is driven by Germany, France, and Italy, where canned tuna is popular in Mediterranean diets. Rising preference for traceable, sustainably sourced tuna supports market expansion.

Asia Pacific - 28% Share
Asia Pacific shows robust growth, led by Japan, China, and Southeast Asia, driven by high seafood consumption, increasing urbanization, and growing adoption of convenience foods. Both retail and e-commerce channels are expanding rapidly.

South America - 8% Share
South America, particularly Brazil and Chile, exhibits steady growth due to increasing canned tuna consumption in households and retail promotions in supermarkets and hypermarkets.

Middle East & Africa - 7% Share
The region is growing gradually with demand in GCC countries, South Africa, and North Africa, supported by urbanization, rising disposable income, and retail modernization initiatives promoting canned and packaged seafood products.

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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