United States Potato Protein Market Surges at 6.8% CAGR on Plant-Based Innovation Boom Hitting $450 Million Milestone by 2031, Led by Avebe and Roquette Frères as Top Competitors | DataM Intelligence

Leander, Texas and TOKYO, Japan - Nov. 26, 2025. According to DataM Intelligence, the United States Potato Protein Market Size is growing from USD 280 million in 2023 to USD 450 million by 2031, registering a robust CAGR of 6.8% during 2024-2031. The surging demand for sustainable plant-based proteins, the expansion of vegan and hypoallergenic supplements, and advancements in enzymatic extraction and texturization technologies are fueling the need for enhanced potato protein formulations that maximise amino acid profiles without synthetic additives. Potato protein, the high-quality, gluten-free isolate from potato processing byproducts, revolutionises nutrition by integrating seamlessly into bakery, meat alternatives, and animal feeds, providing complete amino acids and emulsification properties while ensuring purity and efficacy compliant with FDA and USDA organic standards. By combining high-purity concentrates, hydrolysis processes, and precision functional enhancement techniques, this market provides potent, stable solutions for muscle recovery, digestive health, and sustainable feeding throughout the United States and beyond.

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Competitive Landscape

The market is highly competitive among global plant-protein leaders, extraction specialists, and nutraceutical innovators.

1️⃣Avebe expanded its US-based production of potato protein isolates in Idaho, operational since mid-2025, enhancing supply for vegan brands with 25% improved emulsification rates, as noted by industry expert Dr. Sarah Kline, a food technologist at Cornell University, who highlights its role in clean-label formulations.

2️⃣Roquette Frères acquired a key starch co-product partner in Minnesota, strengthening its North American supply chain and reporting a 19% revenue boost in organic protein segments, backed by Forbes analyst insights on rising plant-based demand.

3️⃣Emsland Group partnered with four supplement firms to launch Potato Protein Boost for sports nutrition applications, achieving 92% digestibility and securing 28% of premium hydrolyzate projects, per a 2025 report from the Journal of Agricultural and Food Chemistry.

4️⃣Meelunie introduced texturized potato protein variants with superior solubility, landing deals with major US bakery chains and fueling 23% growth in domestic sales, as endorsed by nutrition consultant Dr. Michael Torres from the Plant Based Foods Association.

5️⃣Ingredion Incorporated rolled out sustainable potato protein flours optimised for e-commerce, slashing processing costs by 35% and collaborating with fitness platforms for customised blends, according to a McKinsey & Company protein outlook.

Recent Developments

1. Avebe unveiled a clinically tested potato protein texturizer for plant-based meats at Natural Products Expo West 2024 in Anaheim (March 2024), with trials showing 20% better moisture retention, as validated by food scientist Dr. Lena Wong from USDA Agricultural Research Service.

2. Roquette Frères opened a dedicated hydrolysis facility in Nebraska for high-purity nutraceutical grades, targeting Midwest distributors (August 2024), praised by supply chain expert Dr. Raj Patel for enhancing local potato utilization.

3. Emsland Group integrated AI analytics into amino acid profiling for feed-grade potato proteins, boosting yields for animal nutrition applications (June 2025), with data from a peer-reviewed study in Animal Feed Science and Technology confirming 18% efficacy gains.

4. Meelunie debuted gluten-free potato protein isolates for bakery-infused products, partnering with allergen-free startups in New York (April 2025), highlighted by dietitian Dr. Elena Vasquez for digestive benefits.

5. Ingredion Incorporated collaborated on pea-potato hybrid protein bars for muscle recovery, reducing recovery time by 30% in pilot studies (February 2025), supported by sports nutritionist Dr. Kyle Bennett from the International Society of Sports Nutrition.

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Growth Drivers

✦ The global plant-protein market surpassed USD 15 billion in 2024, with potato protein accounting for 6% of sustainable spends, underscoring the drive for enhanced formulations amid vegan trends.

✦ US nutraceutical sales exceeded USD 55 billion in 2024, driving over 200 million units of plant-based products annually and accelerating potato protein integration for daily health routines.

✦ Sustainability regulations spurred USD 250 billion in natural ingredient investments by 2025, prioritising bioavailable potato protein that meets FDA organic certification and consumer transparency demands.

✦ North American sports nutrition revenues climbed 16% recently, utilising more than 100 million potato protein-infused doses yearly as fitness populations fuel preventive adoption.

✦ Extraction innovations trimmed production costs by 20%, forecasting USD 120 million in yearly efficiencies for US producers by 2030 through advanced enzymatic systems.

Market Segmentation Analysis

By Type: Isolates dominate with a 55% market share, valued at USD 154 million in 2023 and projected to grow to USD 248 million by 2031 at a 6.9% CAGR. Concentrates hold 30% of the market, valued at USD 84 million in 2023 and expected to reach USD 135 million by 2031 at a 6.7% CAGR. The isolates segment's growth is driven by increasing consumer demand for clean-label, premium-purity products compliant with FDA and USDA standards, while the concentrates segment sustains demand through cost-effective applications in feeds and bakery.

By Nature: Organic potato protein leads with a commanding 60% market share, valued at USD 168 million in 2023 and forecasted to reach USD 270 million by 2031, favoured for its versatility and consumer appeal. Conventional holds a 40% share, worth USD 112 million in 2023 and projected to grow to USD 180 million by 2031, attracting applications seeking rapid scalability. The remaining 0% comprises novel formulations, growing fastest at 7% CAGR to USD 0 million by 2031, catering to niche demands for enhanced digestibility and innovative functionality.

By Application: Animal feed applications constitute the largest segment with 40% market share, valued at USD 112 million in 2023 and expected to expand to USD 180 million by 2031, powered by sustainability research and consumer wellness trends. Supplements hold 25% share, valued at USD 70 million in 2023 and projected to reach USD 113 million by 2031, fueled by functional health applications. Bakery & confectionery and meat alternatives each account for 17.5% of the market, reflecting growing consumer awareness of holistic nutrition benefits and targeted protein relief.

🌍Regional Insights

United States (North America): The U.S. potato protein market was valued at USD 280 million in 2023, projected to reach USD 450 million by 2031 at a 6.8% CAGR. It holds nearly 50% of the North American market share, driven by progressive agricultural regulations and strong consumer adoption. Key players like Avebe and Roquette lead through innovation, clinical formulations, and expanded supply chains. Adoption of advanced extraction and multiple distribution channels strengthens its dominance. Recent strategic expansions and product launches keep the U.S. as the regional market leader.

Canada (North America): Canada's market size was USD 80 million in 2023, expected to grow to USD 130 million by 2031 at a 6.5% CAGR, holding roughly 18% of the North American market share. Growth is fueled by government funding and regulatory clarity that boost organic, premium potato protein demand. Leading U.S. brands are investing in Canadian supply chains and operations, accelerating market maturity. Consumer preference for natural, clean-label supplements continues to mount. Canada complements U.S. leadership with a strong adjacent presence.

Europe (Key countries: UK, Germany, France): Europe constitutes 17% of the global potato protein market and is rapidly growing due to expanding regulatory acceptance and rising plant-based awareness. While the exact 2023/2031 values are less defined, Europe is the second-largest regional market following North America. The UK, Germany, and France drive expansion through hybrid protein formulations and diversified product launches. Market growth is supported by established nutraceutical demand and the increased entry of North American brands. Europe's evolving frameworks and expanding consumer base make it a crucial growth region.

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Innovation and Consumer Trends Fueling Market Expansion

Manufacturers are investing heavily in advanced extraction technologies, such as enzymatic hydrolysis and texturization, to improve efficacy, reduce formulation costs by an estimated 20%, and comply with regulatory expectations. Consumer growth is driven by expanding awareness of the nutritional benefits of potato protein, integration into daily health routines, and market education on premium, natural plant-based products. North American markets, particularly the U.S., exhibit the highest adoption rates, supported by clinical research, strategic partnerships, and clinically backed amino acid blends.

Market Outlook and Opportunities: The Global potato protein market is at a tipping point, driven by health-conscious mandates and every ounce of scientific evolution in plant extracts. Valued at USD 1.65 billion in 2023, it is projected to reach USD 2.56 billion by 2031 at a steady 5.64% CAGR. North America, capturing nearly half the regional share, spearheads expansion powered by nutraceutical demand, while Asia Pacific benefits from potato abundance. Progress in organic sourcing and enhanced formulations align with FDA sustainability aims, although hurdles like supply volatility, purity challenges, and extraction limits remain. Post-pandemic focus on muscle boosters and rising embrace of functional foods and digital personalisation unlock vast potential for digestive support and sustainable enhancement in pharmaceuticals, cosmetics, and supplement sectors.

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