Press release
Roasted Snacks Market to Reach $8.1 Billion by 2030 | Conventional roasted snacks dominate with 61% share due to established production and wide availability
Leander, Texas and Tokyo, Japan - Nov.26.2025As per DataM intelligence research report" The Global Roasted Snacks Market reached USD 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 8.1 billion by 2030." Growing demand for healthier, flavorful snack options is supporting the expansion of the roasted snacks category.
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United States: Recent Industry Developments
✅ In November 2025, Blue Diamond Growers launched premium roasted almond snack lines with bold savory seasonings and protein-forward positioning for on-the-go nutrition. The SKUs target health-conscious and snacking occasions. This strengthens Blue Diamond's retail momentum in roasted snacks.
✅ In October 2025, Kellogg's invested $18 million to add continuous roast and oil-less crisping lines for baked and roasted snack expansion to frozen retail and foodservice customers. The investment increases capacity and consistency. This reinforces Kellogg's manufacturing scale in savory snacks.
✅ In September 2025, Utz Brands introduced roasted legume chips using air-roast technology to deliver crunchy textures with lower oil content and improved shelf stability. The innovation supports better-for-you snacking trends. This elevates Utz's product diversification in roasted formats.
✅ In August 2025, Planters (Kraft Heinz) rolled out flavored roasted nut mixes combining smoke, spice, and sweet profiles targeted at seasonal promotions and co-branded retail assortments. The launches drive incremental category growth. This boosts Planters' marketing presence in savory treats.
Japan: Recent Industry Developments
✅ In November 2025, Calbee launched premium roasted soybean and mixed-nut snacks with Japanese seasonings for convenience stores and vending channels, emphasizing umami and portability. The products meet local flavor trends. This reinforces Calbee's dominance in Japan's savory snacking.
✅ In October 2025, Morinaga invested 1.1 billion to modernize roasting ovens and flavor-coating lines for expanded roasted snack SKUs targeted at health-concious consumers. The upgrade improves throughput and taste consistency. This strengthens Morinaga's manufacturing capabilities.
✅ In September 2025, YBC (Yamazaki Biscuits) introduced air-roasted cracker snacks with legume inclusions to provide higher protein and lower fat, appealing to on-the-go urban shoppers. The product aligns with functional snacking trends. This elevates YBC's product innovation for retail channels.
✅ In August 2025, Koikeya expanded its regional roasted seafood snack range using improved roasting control to maintain crispness and flavor in export formats. The line supports tourism and specialty retail. This boosts Koikeya's presence in premium Japanese snacks.
Roasted Snacks Market: Drivers
The roasted snacks market is experiencing strong growth as consumers increasingly prefer healthier, crunchy, and savory alternatives to fried snacks. Roasted nuts, seeds, legumes, and grain-based products offer better nutritional profiles with reduced fat content, appealing to health-conscious, vegan, and fitness-oriented consumers. Rising demand for clean-label, high-protein, and flavor-rich snacking is driving product innovation across retail, convenience stores, and online platforms. Technological advancements in roasting techniques, flavor coatings, and packaging are improving product consistency, freshness, and shelf life. Additionally, growing interest in ethnic flavors, plant-based snacks, and portion-controlled packs is further supporting market expansion.
Collaboration among snack manufacturers, ingredient suppliers, and flavor developers is accelerating the launch of innovative roasted snack varieties. Increasing adoption of on-the-go snacking, office consumption trends, and premium gourmet offerings is broadening market appeal. Marketing strategies emphasizing health, natural ingredients, and taste differentiation are enhancing brand visibility. Expanding distribution through supermarkets, e-commerce, and vending channels is further driving sales. With evolving consumer lifestyles, rising health awareness, and continuous product innovation, the roasted snacks market is poised for sustained international growth.
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Roasted Snacks Market: Major Players
Biena, Jayone Foods, Inc., Don't Go Nuts, Godrej, SunOpta Inc., PepsiCo, Thanasi Foods LLC, Nestlé S.A., B&G Foods Inc., and Mondelēz International Inc.
Segment Covered in the Roasted Snacks Market:
By Source
Fruits & Vegetables lead with 42% share, driven by rising demand for healthy, plant-based snacks rich in fiber and nutrients. Grains & Pulses hold 38%, supported by protein-rich options like roasted chickpeas, lentils, and cereals. Others account for 20%, including nuts, seeds, and mixed snack varieties appealing to niche and gourmet consumers.
By Nature
Conventional roasted snacks dominate with 61% share due to established production, wide availability, and lower price points. Organic products hold 39%, fueled by growing health consciousness, preference for chemical-free ingredients, and increasing consumer willingness to pay a premium for natural and sustainably sourced snacks.
By Distribution Channel
Supermarkets & Hypermarkets lead with 44% share, supported by wide product variety, bulk offerings, and high consumer footfall. Online sales account for 26%, driven by e-commerce growth, convenience, and direct-to-consumer marketing. Convenience stores hold 18%, while others (12%) include specialty stores, vending machines, and foodservice channels.
Regional Analysis
North America - 27% Share
North America leads due to high demand for healthy, on-the-go snacks and strong retail and online distribution networks. The U.S. and Canada see growth in both conventional and organic roasted snacks, supported by health trends and product innovations.
Europe - 25% Share
Europe's growth is driven by Germany, the UK, and France, where consumers increasingly prefer nutritious and clean-label snacks. Organic and plant-based options are highly sought after, and supermarkets remain the primary sales channel.
Asia Pacific - 30% Share
Asia Pacific shows strong growth, led by India, China, and Southeast Asia, fueled by rising urbanization, disposable income, and snacking culture. Both conventional and healthier options are gaining popularity, with e-commerce playing a growing role in distribution.
Latin America - 10% Share
Latin America, particularly Brazil and Mexico, is witnessing increasing roasted snack consumption due to rising health awareness and expanding retail networks. Supermarkets dominate sales, supported by gradual online adoption.
Middle East & Africa - 8% Share
The Middle East & Africa market grows steadily with urban centers in GCC countries and South Africa driving demand. Both conventional and organic snacks are gaining traction through supermarkets, hypermarkets, and online channels, supported by rising health-conscious consumers.
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