Press release
Changing Lifestyles Create Significant Opportunities for Ready to Drink Market Worldwide
Increasing Disposable Income to Drive Global RTD Market
In the past few years, the global ready to drink tea and coffee market has witnessed a huge swell in demand due to changing lifestyles, growing disposable incomes, and the resulting consumerism. South Asian countries and BRIC nations are making a substantial contribution to the growth of the global RTD tea and coffee market.
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RTD Market Picks Up Momentum due to Increasing Health Concerns
The ready to drink tea and coffee market is gaining momentum as these beverages are slowly gaining demand due to health reasons. Consuming a certain amount and type of coffee or tea has several benefits such as low calorie intake, a decent dosage of antioxidants, and instant energy. The RTD market is estimated to witness further growth with a higher number of fitness oriented consumers, strict diet plans, and urbanization.
High Raw Material Prices Could Hinder Growth of RTD Market
The factors hindering the growth of the global ready to drink tea and coffee market are the increasing raw material prices and the growing consumption of ground coffee across the globe. However, widespread health concerns, changing mindsets about improving health, and a growing preference for processed beverages amongst a wide range of consumers will boost the market in the coming few years.
Asia Pacific Emerges as Leader in Global RTD Market
The global ready to drink tea and coffee market has been segmented on the basis of type into green tea, fruit- and herb-based tea, black tea, and oolong tea. On the basis of ingredients, this market is further segmented into yerba mate, acai berry, vitamin B, ginseng, guarana, and taurine. Geographically, this market is fragmented into Europe, Asia Pacific, North America, and Rest of the World. Of these regions, Asia Pacific dominates the global ready to drink tea and coffee market, while Europe is in the second position. Analysts predict that the demand for ready to drink tea and coffee in North America will receive an impetus due to increasing health consciousness and rising awareness about the negative impact of carbonated drinks.
The important players in the global ready to drink tea and coffee market are Hangzhou Wahaha Group, Japan Tobacco Inc., Starbucks Corporation, Asahi Group Holdings Ltd., San Benedetto, Pepsico Inc., The Coca Cola Company, Monster Beverage Company, Ferolito Vultaggio and Sons, Dr Pepper Snapple Group, and Taisan Enterprise Co. Ltd.
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