United States Personal Care Ingredients Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

The Global "Personal Care Ingredients Market" is expected to grow at a CAGR of 5.44% during the forecast period (2024-2031).

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Key Development:

United States

✅ In November 2025, Dow launched four new personal‐care ingredients DOWSIL FC-5012 ID Resin Gum, DEXCARE CD-2 Polymer, DOWSIL CB-2251 Fluid and ACUDYNE 2000 Polymer at in-cosmetics Asia 2025, aimed at enabling advanced colour‐cosmetics textures, hair conditioning & styling, and water/sebum‐resistant formulations for global/formulator markets.

✅ In November 2025, DEXCARE CD-2 Polymer from Dow was recognised with the Silver Award in the Innovation Zone "Best Ingredient" category spotlighting its bio‐based, low‐viscosity, dual‐cationic dextran functionality as a deposition aid and conditioning agent for hair‐care formulations.

✅ In October 2025, global formulation‐ingredient suppliers preparing for the in‐cosmetics Asia 2025 event included many US‐headquartered and global firms reflecting continued global R&D & innovation focus driven from US/global supply‐chains.

✅ In September 2025, the build‐up to in‐cosmetics Asia saw over 100 new personal‐care ingredient launches globally in 2025 being showcased in the "Innovation Zone" signalling a wave of new functionality and active ingredients becoming available worldwide.

Japan

✅ In September 2025, suppliers targeting the Japanese beauty market prepared for the in‐cosmetics Asia 2025 show showcasing fermented actives, waterless formulas, and new raw‐materials, giving Japanese formulators early access to global ingredient innovations.

✅ In September 2025, the announcement of in‐cosmetics Asia 2025 made clear that more than 700 global ingredient‐suppliers (including those relevant to Japan's beauty industry) would exhibit offering Japanese companies exposure to new actives, formulation technologies, and supply‐chain diversification.

✅ In September 2025, companies from Japan such as Nikko Chemicals exhibited at in‐cosmetics Asia 2025, signalling active participation of Japanese raw‐material / ingredient suppliers in global beauty‐ingredient supply ecosystem, alongside global innovation players.

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Key Players:

=> Ashland Global Holdings Inc., BASF SE, Croda International Plc., Evonik Industries AG, Akzo Nobel N.V., Clariant AG, and The Dow Chemical Company.

Key Segments:

By Product Type

Emulsifiers lead with 25% share, driven by their essential role in stabilizing creams, lotions, and cosmetic formulations. Emollients account for 20%, supported by growing skin care and hair care product consumption globally. Conditioning polymers hold 15%, fueled by hair care applications including shampoos, conditioners, and styling products. Rheology control agents represent 12%, reflecting their use in texture modification and formulation stability. Active ingredients account for 18%, driven by premium and functional cosmetic products targeting anti-aging, whitening, and specialized care. Other product types make up 10%, including preservatives, fragrance agents, and specialty additives used across personal care products.

By Application

Skin care dominates with 35% share, fueled by rising consumer awareness, increasing disposable income, and demand for anti-aging, moisturizing, and sun care products. Hair care accounts for 25%, driven by shampoos, conditioners, hair colorants, and styling products. Oral care holds 10%, reflecting toothpaste, mouthwash, and other dental hygiene formulations. Cosmetics represent 15%, fueled by make-up products, facial treatments, and color cosmetics. Toiletries account for 10%, including soaps, deodorants, and bath products. Other applications make up 5%, covering niche personal care products.

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By Region

Asia Pacific - 35% Share
Asia Pacific leads with 35%, driven by a growing middle class, increasing beauty and personal care awareness, and rapid urbanization in China, India, Japan, and Southeast Asia.

Europe - 25% Share
Europe holds 25%, supported by high consumption of premium skincare, hair care, and cosmetic products in Germany, France, U.K., Italy, Spain, and neighboring regions.

North America - 25% Share
North America accounts for 25%, fueled by mature personal care markets, strong innovation in functional ingredients, and high demand for skincare and cosmetics in the U.S. and Canada.

Latin America - 7% Share
Latin America holds 7%, driven by growing cosmetics and personal care adoption in Brazil, Mexico, and nearby countries.

Middle East & Africa - 8% Share
The Middle East & Africa represent 8%, supported by rising demand for premium skincare, hair care, and toiletries, particularly in GCC countries and South Africa.

FAQ

Q: What is the growth rate of the Personal Care Ingredients Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 5.44% during the forecast period from 2024 to 2031.

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